MBA/MBA Advertising and Sales Promotion Mcq Set 11 MCQs :- multiple choice questions and answers. e.g MBA MCQS,MBA Mock Tests , MBA Practice Papers ,MBA Sample Test,MBA Sample questions

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Question 1: El-Murad and West (2004) present a paper in the Journal of Advertising Research which examines which of the following:

Advertising message appeals

Creating effective advertising

Copywriting and art direction

Defining advertising creativity

Total MCQS Questions are 50 in this paper MBA Advertising and Sales Promotion Mcq Set 11
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