MBA/MBA Advertising and Sales Promotion Mcq Set 5 Sample Test,Sample questions

Question:
A company is practicing ______________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.

1.Micromarketing

2.Niche marketing

3.Mass marketing

4.Segment marketing


Question:
A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time

1.Campaign

2.Trial

3.Marketing

4.Commercial


Question:
A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

1.Blocking strategy

2.Push strategy

3.Pull strategy

4.Integrated strategy


Question:
AdSense is,

1.An advertising agency

2.Set of regulations and standards in advertising

3.Google´s advertising programme to display ads in web pages

4.Awareness programme introduced to give advices about the advertising tendencies to the consumers


Question:
Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called, _______

1.Consumer Advertising

2.Consumption Advertising

3.Retail Advertising

4.Trade Advertising


Question:
Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______________ Ads

1.Institutional Ads

2.Informational Ads

3.Consumer Ads

4.Impressive Ads


Question:
Advertising has its shortcomings illustrated by which of the following?

1.Advertising cannot be as persuasive as a company sales person

2.Advertising is impersonal

3.Advertising can be extremely expensive when using a multimedia approach

4.Advertising can only conduct a one-way communication with the audience


Question:
Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as

1.Display advertising

2.Corporate advertising

3.Classified advertising

4.Corporative advertising


Question:
An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,

1.Ad vehicle

2.Ad spot

3.Ad slot

4.Ad outlet


Question:
Billboard advertising is most effective for ______________ advertising.

1.Pioneering

2.Advocacy

3.Reminder

4.Comparative


Question:
Cognitive dissonance occurs in which stage of the buyer decision process model?

1.Need recognition

2.Information search

3.Evaluation of alternatives

4.Post-purchase behavior


Question:
Cool hunters are the marketing professionals who make observations and predictions in changes of,

1.The market

2.The Consumers

3.Advertising trends

4.New or existing cultural trends


Question:
DAVP stands for:

1.Dictionary of Advertising and Visual Publicity

2.Directorate of Advertising and Visual Publicity

3.Directory of Advertising and Visual Publicity

4.Directory of Advanced and Vital Publicity


Question:
Define jargon;

1.The deadline given to ad item to publish or broadcast

2.Special words and expressions related to social groups, professions, events etc

3.The reference library of a media organization

4.Special advertising terms


Question:
Important people who influence the opinions of others are known as ______

1.Trend setters

2.Opinion leaders

3.Opinion influencers

4.Opinion setters


Question:
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

1.Meaningful

2.Distinctive

3.Believable

4.Remembered


Question:
In planning and obtaining publicity, a frequently used tool is the ______________, which is an announcement regarding changes in the company or the product line.

1.Trade show

2.News release

3.Infomercial

4.Double-page spread


Question:
In the relationship marketing firms focus on ______________ relationships with ______

1.Short term; customers and suppliers

2.Long term; customers and suppliers

3.Short term; customers

4.Long term; customers


Question:
Introducing new products to existing markets is an example of:

1.Horizontal diversification

2.Concentric diversification

3.Conglomerate diversification

4.Vertical diversification


Question:
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:

1.Pricing

2.Distribution

3.Product development

4.Promotion


Question:
POP is an abbreviation of;

1.Purchase of Product

2.Property of Product

3.Point of Purchase

4.Priority of Purchase


Question:
Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?

1.Affective attitudes

2.Cognitive attitudes

3.Cultural attitude

4.All of the above


Question:
Single colour used in an advertisement is called, ____

1.Mono colour

2.Single Print

3.Spot Colour

4.Mono Media


Question:
The advertising messages are ______________ and _____

1.Precise and witty

2.Responsive and Informative

3.Persuasive and Productive

4.Persuasive and Informative


Question:
The first step in the advertising decision process is

1.Set the budget

2.Specify the objectives of the advertising program

3.Identify the target audience

4.Select the appeal


Question:
The following is the functions of advertising, Except;

1.Persuasion

2.Perception

3.Reminder

4.Selling


Question:
The form of advertising in which the purchaser pays only when there are measurable results, is;

1.Performance-based advertising

2.Reality marketing

3.Consumer side advertising

4.Quick response ads


Question:
The individuals in the print media audience who purchase or subscribe to the publication are called;

1.Primary audience

2.Direct consumers

3.Local audience

4.Visible Audience


Question:
The most common form of outdoor advertising is

1.Stadium advertising

2.Advertising on taxis

3.Advertising on bus backs

4.Billboard advertising


Question:
The primary purpose of a pioneering advertisement is to

1.Promote a specific brand's features and benefits

2.Inform the target market

3.Show one brand's strengths relative to those of competitors

4.Reinforce previous knowledge of a product


Question:
The songs or tunes about a product or service that usually carry the ad theme and a message are,

1.Slogans

2.Jingles

3.Beats

4.Themes


Question:
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:

1.Geothermy

2.Demography

3.Ethnography

4.Hemos-popography


Question:
The total delivery of a media schedule during a specified time period is called,

1.Time Rating

2.Gross Rating Point

3.Average Rating Point

4.Frequency


Question:
Three common advertising appeals include

1.Objectivity, timeliness and frequency

2.Fear, sex, and humour

3.Guilt, ego and enrichment

4.Possessiveness, pride and social status


Question:
U. S. P.(Unique Selling Proposition) means:

1.A product that can sell

2.A feature similar to that of the competitor´s product/band

3.A feature present only in one product/brand

4.A feature that can not be altered


Question:
What defines PPC (in online arena)?

1.Pay Per Count

2.Per Print Cost

3.Pay Per Click

4.Play Per Click


Question:
When a seller of a product requires that its dealers not handle competitors´ products, the seller´s strategy is called:

1.Multilevel distribution

2.Prohibitive retailing

3.Exclusive dealing

4.Bonded partnering


Question:
Which is the following statement is false?

1.In choosing media, the advertiser faces both a macro-scheduling and micro-scheduling problem

2.Pulsing calls for advertising for a period, followed by a period with no advertising, followed by a second period of advertising activity

3.Continuity means exposures appear evenly throughout a given period

4.Buyer turnover expresses the rate at which new buyers enter the market


Question:
Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?

1.Research

2.Creativity

3.Printing

4.Buying


Question:
Which of the following statements about magazines as an advertising medium is true?

1.Magazines have distinct profiles for well-defined target audiences

2.Some nationally distributed magazines publish regional or metro editions to reduce the'cost of ads and wasted coverage

3.Magazine ads can convey complex information

4.All of these


Question:
____ is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.

1.Video ad

2.Unicast ad

3.Pop-Up Ad

4.Superstitial ad


Question:
_____ define(s) the job that advertising must do in the total market program.

1.Advertising objectives

2.Advertising budget

3.Advertising strategy

4.Advertising campaigns


Question:
_____ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.

1.Marketing

2.Campaign

3.Public Relation

4.Product placement


Question:
_____ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.

1.Gross rating points

2.Reception rate

3.Target audience reach

4.Rating


Question:
______ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."

1.Online infomercials

2.Online ads

3.Online broadcasts

4.Online bullets


Question:
______ consists of short-term incentives to encourage the purchase or sale of a product or service.

1.A segmented promotion

2.Sales promotion

3.Advertising

4.A patronage reward


Question:
______ is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.

1.Matching ad

2.In-text ad

3.Match key ad

4.Key text ad


Question:
_______ are direct response television commercials which generally include a phone number or'website

1.Infomercials

2.Phone-in programmes

3.Advocacy ads

4.Quick response ads


Question:
________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

1.Personal selling

2.Public relations

3.Direct marketing

4.Sales promotion


Question:
_________ research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.

1.Market

2.Strategic

3.Consumer

4.Evaluative


More MCQS

  1. MBA Accounting MCQ Question Set 1
  2. MBA Accounting MCQ Question Set 2
  3. MBA Accounting MCQ Question Set 3
  4. MBA Accounting MCQ Question Set 4
  5. MBA Accounting MCQ Question Set 5
  6. MBA Accounting MCQ Question Set 6
  7. MBA Accounting MCQ Question Set 7
  8. MBA Accounting MCQ Question Set 8
  9. MBA Accounting MCQ Question Set 9
  10. MBA Accounting MCQ Question Set 10
  11. MBA Advertising and Sales Promotion Mcq Set 1
  12. MBA Advertising and Sales Promotion Mcq Set 2
  13. MBA Advertising and Sales Promotion Mcq Set 3
  14. MBA Advertising and Sales Promotion Mcq Set 4
  15. MBA Advertising and Sales Promotion Mcq Set 5
  16. MBA Advertising and Sales Promotion Mcq Set 6
  17. MBA Advertising and Sales Promotion Mcq Set 7
  18. MBA Advertising and Sales Promotion Mcq Set 8
  19. MBA Advertising and Sales Promotion Mcq Set 9
  20. MBA Advertising and Sales Promotion Mcq Set 10
  21. MBA Advertising and Sales Promotion Mcq Set 11
  22. MBA Advertising and Sales Promotion Mcq Set 12
  23. MBA Advertising and Sales Promotion Mcq Set 13
  24. MBA Behavioural and Allied Sciences MCQ Set 1
  25. MBA Behavioural and Allied Sciences MCQ Set 2
  26. MBA Behavioural and Allied Sciences MCQ Set 3
  27. MBA Behavioural and Allied Sciences MCQ Set 4
  28. MBA Behavioural and Allied Sciences MCQ Set 5
  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
  35. MBA Brand Management MCQ Set 2
  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
  45. MBA Business Communication MCQ Set 7
  46. MBA Business Communication MCQ Set 8
  47. MBA Business Communication MCQ Set 9
  48. MBA Brand Management MCQ Set 10
  49. MBA Brand Management MCQ Set 11
  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
  82. MBA Business Statistics Mcq Set 2
  83. MBA Computers In Management Mcq Set 1
  84. MBA Computers In Management Mcq Set 2
  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
  88. MBA Cost and Managerial Accounting Mcq Set 1
  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
  98. MBA Cost and Managerial Accounting Mcq Set 11
  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
  134. MBA Insurance and Risk Management Mcq Set 4
  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
  157. MBA Marketing Management Mcq Set 12
  158. MBA Marketing Management Mcq Set 13
  159. MBA Media Planning Mcq Set 1
  160. MBA Media Planning Mcq Set 2
  161. MBA Media Planning Mcq Set 3
  162. MBA Media Planning Mcq Set 4
  163. MBA Operations Research Mcq Set 1
  164. MBA Operations Research Mcq Set 2
  165. MBA Operations Research Mcq Set 3
  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
  168. MBA Organisational Behavior Mcq Set 1
  169. MBA Organisational Behavior Mcq Set 2
  170. MBA Organisational Behavior Mcq Set 3
  171. MBA Organisational Behavior Mcq Set 4
  172. MBA Principles and Practices of Management Mcq Set 1
  173. MBA Principles and Practices of Management Mcq Set 2
  174. MBA Principles and Practices of Management Mcq Set 3
  175. MBA Principles and Practices of Management Mcq Set 4
  176. MBA Principles and Practices of Management Mcq Set 5
  177. MBA Principles and Practices of Management Mcq Set 6
  178. MBA Principles and Practices of Management Mcq Set 7
  179. MBA Principles and Practices of Management Mcq Set 8
  180. MBA Principles and Practices of Management Mcq Set 9
  181. MBA Production and Operations Management Mcq Set 1
  182. MBA Production and Operations Management Mcq Set 2
  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
  187. MBA Production and Operations Management Mcq Set 7
  188. MBA Production and Operations Management Mcq Set 8
  189. MBA Production and Operations Management Mcq Set 9
  190. MBA Production and Operations Management Mcq Set 10
  191. MBA System Analysis and Design Mcq Set 1
  192. MBA System Analysis and Design Mcq Set 2
  193. MBA System Analysis and Design Mcq Set 3
  194. MBA System Analysis and Design Mcq Set 4
  195. MBA System Analysis and Design Mcq Set 5
  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
  200. MBA Total Quality Management Mcq Set 1
  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
  204. MBA Total Quality Management Mcq Set 5
  205. MBA Total Quality Management Mcq Set 6
  206. MBA Total Quality Management Mcq Set 7
  207. MBA Total Quality Management Mcq Set 8
Search
R4R Team
R4Rin Top Tutorials are Core Java,Hibernate ,Spring,Sturts.The content on R4R.in website is done by expert team not only with the help of books but along with the strong professional knowledge in all context like coding,designing, marketing,etc!