A company is practicing ______________ if it focuses on sub segments with distinctive traits that may seek a special combination of benefits.
A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
A ______________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
1.An advertising agency
2.Set of regulations and standards in advertising
3.Google´s advertising programme to display ads in web pages
4.Awareness programme introduced to give advices about the advertising tendencies to the consumers
Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called, _______
Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______________ Ads
1.Advertising cannot be as persuasive as a company sales person
2.Advertising is impersonal
3.Advertising can be extremely expensive when using a multimedia approach
4.Advertising can only conduct a one-way communication with the audience
Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called,
3.Evaluation of alternatives
Cool hunters are the marketing professionals who make observations and predictions in changes of,
4.New or existing cultural trends
DAVP stands for:
1.Dictionary of Advertising and Visual Publicity
2.Directorate of Advertising and Visual Publicity
3.Directory of Advertising and Visual Publicity
4.Directory of Advanced and Vital Publicity
1.The deadline given to ad item to publish or broadcast
2.Special words and expressions related to social groups, professions, events etc
3.The reference library of a media organization
4.Special advertising terms
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:
In planning and obtaining publicity, a frequently used tool is the ______________, which is an announcement regarding changes in the company or the product line.
1.Short term; customers and suppliers
2.Long term; customers and suppliers
3.Short term; customers
4.Long term; customers
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:
POP is an abbreviation of;
1.Purchase of Product
2.Property of Product
3.Point of Purchase
4.Priority of Purchase
Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?
4.All of the above
1.Precise and witty
2.Responsive and Informative
3.Persuasive and Productive
4.Persuasive and Informative
1.Set the budget
2.Specify the objectives of the advertising program
3.Identify the target audience
4.Select the appeal
The form of advertising in which the purchaser pays only when there are measurable results, is;
3.Consumer side advertising
4.Quick response ads
The individuals in the print media audience who purchase or subscribe to the publication are called;
2.Advertising on taxis
3.Advertising on bus backs
1.Promote a specific brand's features and benefits
2.Inform the target market
3.Show one brand's strengths relative to those of competitors
4.Reinforce previous knowledge of a product
The songs or tunes about a product or service that usually carry the ad theme and a message are,
The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:
2.Gross Rating Point
3.Average Rating Point
Three common advertising appeals include
1.Objectivity, timeliness and frequency
2.Fear, sex, and humour
3.Guilt, ego and enrichment
4.Possessiveness, pride and social status
1.A product that can sell
2.A feature similar to that of the competitor´s product/band
3.A feature present only in one product/brand
4.A feature that can not be altered
What defines PPC (in online arena)?
1.Pay Per Count
2.Per Print Cost
3.Pay Per Click
4.Play Per Click
When a seller of a product requires that its dealers not handle competitors´ products, the seller´s strategy is called:
1.In choosing media, the advertiser faces both a macro-scheduling and micro-scheduling problem
2.Pulsing calls for advertising for a period, followed by a period with no advertising, followed by a second period of advertising activity
3.Continuity means exposures appear evenly throughout a given period
4.Buyer turnover expresses the rate at which new buyers enter the market
Which of the following is usually NOT an area of responsibility for people who work in an advertising agency?
1.Magazines have distinct profiles for well-defined target audiences
2.Some nationally distributed magazines publish regional or metro editions to reduce the'cost of ads and wasted coverage
3.Magazine ads can convey complex information
4.All of these
____ is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.
_____ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time.
_____ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
1.Gross rating points
3.Target audience reach
______ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks."
______ consists of short-term incentives to encourage the purchase or sale of a product or service.
1.A segmented promotion
4.A patronage reward
______ is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
3.Match key ad
4.Key text ad
_______ are direct response television commercials which generally include a phone number or'website
4.Quick response ads
________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
_________ research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.