MBA/MBA Advertising and Sales Promotion Mcq Set 6 Sample Test,Sample questions

Question:
A price reduction to buyers who buy in large volumes is called a(n):

1.Quantity discount

2.Cash discount

3.Seasonal discount

4.Trade discounts


Question:
According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one´s own potential, and for fully using one´s talents and capabilities are examples of ______________ needs.

1.Self-actualization

2.Physiological

3.Social

4.Esteem


Question:
According to Rossiter and Percy samples can be delivered by how many different methods:

1.8

2.7

3.5

4.16


Question:
Action advertising is also termed as,

1.Quick response advertising

2.Direct response advertising

3.Advocacy advertising

4.Short term advertising


Question:
Advertising agencies were first developed for, and still serve, the purpose of

1.Increasing the amount of research and decision-making clients need to do

2.Mystifying ad purchasing so that clients do not attempt it on their own

3.Pushing clients to make rapid decisions

4.Simplifying and speeding the purchasing of ads for their clients


Question:
Advertising is considered to be an art; as well as a science. The statement is, _____

1.True

2.False

3.Former is true, but latter is false

4.Former is false, but latter is true


Question:
Advertising that is set in small type and arranged according to categories or interests

1.Display ads

2.Classified ads

3.Testimonial ads

4.Banner ads


Question:
An advertising message usually focuses on

1.The models in the ad.

2.Advantages of the product over competing ones

3.Availability of the product

4.Key benefits of the product that are important to the buyer


Question:
An online ad which moves across the user's screen or floats above the content is,

1.Pop-up Ad

2.Banner Ad

3.Expanding Ad

4.Floating ad


Question:
Brand names and identity advertising are methods that advertisers use to encourage consumers to

1.Reach their demographic potential

2.Perceive hidden messages

3.Make distinctions among products that are actually very similar

4.Satisfy subconscious motivations


Question:
Corporate advertising concentrates on:

1.Recruitment

2.Organisational personality

3.Brand personality

4.Product personality


Question:
Costs that do not vary with production or sales levels are called:

1.Fixed costs

2.Variable costs

3.Standard costs

4.Independent costs


Question:
Developing an effective message strategy begins with identifying ______________ that can be used as advertising appeals.

1.advertising specialties

2.emotions

3.customer benefits

4.Sales promotions


Question:
Digital convergence enabled to use GPS in advertising schemes; what is GPS?

1.Global Positioning System

2.Geographic Positioning System

3.Geographic Projection System

4.General Production System


Question:
Frequency is defined as the

1.Number of different advertisements, sales promotions, or publicity events in a promotional campaign of a marketing program

2.Total number of times an advertisement is broadcast on network and cable television or radio

3.Number of times an advertisement must be shown before a given percentage of the audience can recall key points of information

4.Average number of times a person in the target audience is exposed to an advertisement


Question:
Gross rating points (GRPs) are

1.Reach multiplied by frequency

2.Reach multiplied by rating

3.Rating multiplied by frequency

4.Cost divided by reach


Question:
Group of people who are NOT necessarily part of a particular organization is referring to:

1.External publics

2.Internal publics

3.International publics

4.Local publics


Question:
In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called;

1.Concept testing

2.Market Analysis

3.Concurrent Testing

4.Consumer Evaluation


Question:
INS means;

1.International Newspaper Society

2.Indian National Services

3.Indian Newspaper Society

4.Indian Newspaper Services


Question:
Keeping consumers thinking about the product is the objective for which type of advertising?

1.Informative advertising

2.Psychological advertising

3.Reminder advertising

4.Persuasive advertising


Question:
Marketing techniques that use social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives through self-replicating processes is called,

1.Virus Advertising

2.Viral Advertising

3.Vital Advertising

4.Virtual Advertising


Question:
Mobile marketing means;

1.Marketing on or with a mobile device

2.Using any mobile medium as a means of marketing communication

3.Marketing activity conducted through a ubiquitous network

4.All of the above


Question:
Most of the advertising of the Central Government in India is handled by

1.PIB

2.HMC

3.Private agencies

4.DAVP


Question:
Price, ______________ , ______________ and Physical distribution are the four main elements in marketing.

1.Product, Sales

2.Sales, Advertising

3.Product, Promotion

4.Promotion, Purchasing


Question:
Sampling is an appropriate strategy for which type of products?

1.Products which are classified as shopping goods

2.Products in the decline stage of their product life cycle

3.Commodity products like salt, sugar, and baking soda

4.products which are in the introductory stage of the product life cycle


Question:
Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc, is called______

1.Image

2.Trade Mark

3.Sign

4.Icon


Question:
TGR means,

1.Tele Group Rating

2.Television Gain Rating

3.Target Group Rating

4.Television Gross Rating


Question:
The consistent preference and /or purchase of one brand in specific product is called:

1.Brand Consistency

2.Brand Loyalty

3.Brand Coverage

4.Objectivity


Question:
The cost of advertising for most products is especially high during ____

1.Peak seasons

2.Morning news shows

3.Prime-time programs

4.Late-night programming


Question:
The first printed advertisements were single sheets, printed on one side, that today would be called

1.Fliers

2.Barrages

3.Flights

4.Brochures


Question:
The job to make observations and predictions in changes of new or existing cultural trends for advertisements is,

1.Cultural Research

2.Trend setting

3.Culture hunting

4.Cool hunting


Question:
The marketing effects or outcomes that accrue to a product with its brand name compared with those that of the same product did not have the brand name is called,

1.Brand Equity

2.Brand Identity

3.Brand Expansion

4.Brand Image


Question:
The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as;

1.Ad rate

2.Coverage

3.Exposure

4.Bleed


Question:
The selection of appropriate media is based upon which of the following factors?

1.Nature of the product

2.Media habits of target consumers

3.Cost

4.All of the above


Question:
The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,

1.Brand positioning

2.Brand filling

3.Coverage

4.Brand value


Question:
The total number of a target group from which researchers take samples is called,

1.Stratified group

2.Universe

3.Public

4.Internal Public


Question:
The `heart and soul´ of an Ad. Agency is

1.Media department

2.Account department

3.Creative service department

4.Finance department


Question:
Three commonly used trade promotions are

1.Coupons, rebates, and discounts

2.Allowances and discounts, cooperative advertising, and training of distributor's sales forces

3.Cooperative advertising, merchandise allowances, and points-of-purchase displays

4.Allowances and discounts, consumer promotions, and merchandise allowances


Question:
Very long TV commercials providing detailed information about a product or service. Such programmes are called,

1.Infotainments

2.Infomercials

3.Commercials

4.Paid Programmes


Question:
What is the name of the promotional tool aimed at building good relations with a company and its publics?

1.Publicity

2.Public relations

3.Advertising

4.promotion


Question:
When an international seller sells a plant, equipment, or technology to another country and agrees to take payment in the resulting products, it is called:

1.Barter

2.Buy-back

3.Counter purchase

4.Like-value exchange


Question:
When producers, wholesalers, and retailers act as a unified system, they comprise a:

1.Marketing system

2.Power-based marketing system

3.Horizontal marketing system

4.Vertical marketing system


Question:
Which of the following is not an aspect of the promotion mix?

1.Strategic positioning

2.Direct marketing

3.Advertising

4.Public relations


Question:
Which of the following statements about newspapers as an advertising medium is true?

1.Newspapers have excellent local reach potential

2.National companies rarely use newspapers except in conjunction with local distributors of their products

3.Color reproduction is not very good

4.All of the above


Question:
Which of the following statements are not true of market challengers?

1.They often direct their competitive activity at smaller firms

2.They tend to use penetration pricing strategies as a way of expanding their existing business

3.They carry out flanking activities

4.They have a vested interest in the status quo


Question:
____ is a specialized field of marketing research that determines an ad´s effectiveness based on consumer responses, feedback, and behavior

1.Copy tasting

2.Copy testing

3.Feedback analysis

4.Response Analysis


Question:
______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites.

1.Banner Ads

2.Floating Ads

3.Pop-ups

4.Flash ads


Question:
______ is a set of moral principles that guide actions and create a sense of responsible behavior.

1.Social responsibility

2.Ethics

3.Self-regulation

4.Self-discipline


Question:
______ refers to the images in advertising that depict stereotypical gender roles and displays

1.Male female ratio

2.Gender Ads

3.Gender Images

4.Stereotypes


Question:
_______ or out of home advertising is a broad category including many creative and unexpected forms to grab

1.Billboard advertising

2.TV advertising

3.Place advertising

4.Point of purchase advertising


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