MBA/MBA Advertising and Sales Promotion Mcq Set 9 Sample Test,Sample questions

Question:
 ______________ is used heavily when introducing a new product category.

1.Persuasive advertising

2.Inferential advertising

3.Reminder advertising

4.Informative advertising


Question:
A /an ______________ reimburses a retailer for extra in-store support or special featuring of a brand.

1.Organizational allowance

2.Merchandise allowance

3.Case allowance

4.Finance allowance


Question:
A Boutique agency focuses on which aspect of advertising?

1.Media

2.Retail clients

3.Planning

4.Creativity


Question:
A broadcast station´s record of its programming is known as;

1.Record

2.Log

3.Beat

4.Register


Question:
A graphical representation of the media schedule information is called a

1.A Timetable

2.A Media Plan

3.A Media Flowchart

4.Media Objectives


Question:
A great deal of advertising is directed towards ___________ of the target audience.

1.Measuring the reaction

2.Changing the perception

3.Generating a response

4.Getting the attention


Question:
A pitch is a presentation by an agency to a prospective client which outlines how they would approach and resolve:

1.Allocating advertising expenditures

2.Identifying strategic and creative issues

3.Using new media

4.Changing communications methods


Question:
A post-campaign analysis examines

1.media and digital tear sheets for accuracy

2.costs of magazines per insertion

3.the expenditures made in media and cross-checks them

4.rate cards and costs of broadcast commercials


Question:
A Pull positioning strategy targets:

1.Distributors

2.End users

3.Suppliers

4.Stakeholders


Question:
AAAA stands for,

1.American Agency for Advertising and Awareness

2.American Association of Advertising Agencies

3.Association of Advertising Agencies in America

4.American Advertising Agencies´ Association


Question:
AAAI represents;

1.American Agency for Advertisers Information

2.Advertising Agencies Association of India

3.Association of Advertising Agencies in India

4.Indian Association of Advertising Agencies


Question:
Advertising that is under complete control of the advertiser, rather than through some established medium

1.Direct advertising

2.Brand advertising

3.Display ad

4.Classified ad


Question:
Conflicts between different levels of the same channel of distribution are referred to as:

1.Horizontal conflicts

2.Vertical conflicts

3.Layer-based conflicts

4.Parallel conflicts


Question:
Copy testing is a specialized field of marketing research that determines an ad´s effectiveness among consumers. It is also known as,

1.Post-testing

2.Copy tasting

3.Pre-testing

4.Primary testing


Question:
Cross Selling means;

1.Identifying customer needs

2.Convincing the customers of product benefits

3.Responding to questions and objections of customers

4.All of these


Question:
Define Audience turnover:

1.The income received from consumers

2.Annual turnover of an ad agency

3.Broadcast audience that changes over time

4.Feedback/responses from audience to an ad


Question:
Expand ISA :

1.International Society of Advertisers

2.Indian Society of Advertisers

3.International Sort of Advertisers

4.Informative and Service Advertisements


Question:
Expand `TRP´.

1.Television Reader Poll

2.Television Rating Poll

3.Television Rating Points

4.Television Rating Programme


Question:
Identify the largest advertiser.

1.Wal-Mart

2.General Motors

3.Procter & Gamble

4.Xerox


Question:
Identify the theory not considered as theories of advertising;

1.Stimulus Response Theory

2.The Starch Model

3.DAGMAR Model

4.Cultivation Theory


Question:
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types?

1.Newspapers

2.Television

3.Direct Mail

4.Radio


Question:
In financial terms Return on Investment(ROI) is the calculation used to determine,

1.The increase in profit on an advertised product

2.The profit received for a particular product in share market

3.The relative efficacy of an ad campaign

4.The return of revenue after an ad campaign


Question:
One reason for NOT using the outdoor advertising is

1.Its local market focus

2.Its high costs

3.Its lack of visibility

4.Its inability to communicate short, pithy messages


Question:
POP advertising include ads on the following except:

1.Shopping carts

2.Shelves

3.Magazines

4.Cart straps


Question:
Printing to the edge of the page, with no margin or border:

1.Drop

2.Over Printing

3.Edged printing

4.Bleed


Question:
The consumer´s conscious or unconscious decision to repurchase a brand continually,

1.Decision making

2.Consumption rate

3.Consumption strategy

4.Brand loyalty


Question:
The entire target population in a market research is called,

1.Sample

2.Stratified Sample

3.Audience

4.Universe


Question:
The first thing a reader notices in a printed advertising is the:

1.Headline

2.Illustration

3.Copy

4.Format


Question:
The last stage in the selling process is the ______________ stage.

1.Approach

2.Handling objections

3.Closing

4.Follow-up


Question:
The most important element of "marketing mix" is

1.The product

2.The price of the product

3.The advertising support

4.A sound distribution network


Question:
The research which enables an ad agency to better understand how consumers use a product or service is, ______________

1.Evaluative Research

2.Strategic research

3.Target Research

4.Consumer Research


Question:
The term marketing refers to:

1.New product concepts and improvements

2.Advertising and promotion activities

3.A philosophy that stresses customer value and satisfaction

4.Planning sales campaigns


Question:
What are the major advantages of an effective integrated advertising campaign?

1.Impact

2.Precision of message

3.Cultivation of customer relationships

4.All of the above


Question:
What is called as overrun?

1.The ad people working over time to complete an ad on time

2.The negative response of the audience when an ad exposed to them

3.Additional copies of an advertisement beyond the number actually ordered or needed

4.Trail run of an ad before it is published or broadcasted


Question:
What is the main objective of informative advertising?

1.To create selective demand

2.To stimulate primary demand

3.To keep the brand in consumers' minds during the mature stage of the product life cycle

4.None of the above


Question:
What is USP?

1.A quality/ feature that is unique to a given brand/product which competitors cannot/do not offer

2.A quality/ feature that is not unique to a given brand/product which being advertise

3.A quality/ feature of a product/ brand similar to that of the competitor´s product/ brand

4.A product that can sell well


Question:
What termed as consumer perception?

1.Consumer receives, organize, and interprets an ad

2.Consumer identifies and compare a product with the competitors product

3.The attitude of a consumer to a newly launched brand in the market

4.The method of distinguishing products of different companies


Question:
Which among them is not a function of advertising;

1.Eliminate seasonal fluctuations

2.Creates confidence in quality

3.Balancing consumers´ budget

4.Increase in per-capita use


Question:
Which among them is not a function of advertising;

1.Increase sales

2.Increase in per-capita use

3.Increase the annual income of the consumer

4.Eliminate seasonal fluctuations


Question:
Which of the five major promotion tools includes press releases and special events?

1.Sales promotion

2.Personal selling

3.Direct marketing

4.Public relations


Question:
Which of the following is NOT an internal factor that influences the consumer product acquisition process include

1.Learning

2.Family

3.Self-concept

4.Perceptions


Question:
Which type of advertising objective is the most important for mature products?

1.Informative advertising

2.Comparison advertising

3.Persuasive advertising

4.Reminder advertising


Question:
Writing text for advertisements is called:

1.Ad writing

2.Art Production

3.Illustration

4.Copy writing


Question:
______ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.

1.Trade promotion programs

2.Consumer promotion programs

3.Cooperative advertising programs

4.Cause-related marketing programs


Question:
_______ are directed at a specialized and relatively small-sized target audience such as manufactures.

1.Trade Advertising

2.Industrial Advertising

3.Consumer Advertising

4.Corporate Advertising


Question:
_______ is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea.

1.Guerrilla Marketing

2.Alternate Marketing

3.Bandwagon

4.Heartstrings


Question:
________ are established to influence government policy, corporate policy or public opinion.

1.Marketing Group

2.Persuasive Group

3.Lobby Group

4.Agenda setting Group


Question:
_________ is defined as the number of different people or households exposed to an advertisement.

1.Scope

2.Share

3.Reach

4.Span


Question:
`Merchandise allowance´ is a term for:

1.Display materials

2.Coupon costs

3.Free product

4.Postage costs


Question:
`Sixty´ is an advertising jargon, which means;

1.A broadcast commercial runs in one minute

2.Time slot for advertisements within a broadcast programme

3.Maximum time allotted for a broadcast commercial

4.An informational advertisement programme fro 60 secs


More MCQS

  1. MBA Accounting MCQ Question Set 1
  2. MBA Accounting MCQ Question Set 2
  3. MBA Accounting MCQ Question Set 3
  4. MBA Accounting MCQ Question Set 4
  5. MBA Accounting MCQ Question Set 5
  6. MBA Accounting MCQ Question Set 6
  7. MBA Accounting MCQ Question Set 7
  8. MBA Accounting MCQ Question Set 8
  9. MBA Accounting MCQ Question Set 9
  10. MBA Accounting MCQ Question Set 10
  11. MBA Advertising and Sales Promotion Mcq Set 1
  12. MBA Advertising and Sales Promotion Mcq Set 2
  13. MBA Advertising and Sales Promotion Mcq Set 3
  14. MBA Advertising and Sales Promotion Mcq Set 4
  15. MBA Advertising and Sales Promotion Mcq Set 5
  16. MBA Advertising and Sales Promotion Mcq Set 6
  17. MBA Advertising and Sales Promotion Mcq Set 7
  18. MBA Advertising and Sales Promotion Mcq Set 8
  19. MBA Advertising and Sales Promotion Mcq Set 9
  20. MBA Advertising and Sales Promotion Mcq Set 10
  21. MBA Advertising and Sales Promotion Mcq Set 11
  22. MBA Advertising and Sales Promotion Mcq Set 12
  23. MBA Advertising and Sales Promotion Mcq Set 13
  24. MBA Behavioural and Allied Sciences MCQ Set 1
  25. MBA Behavioural and Allied Sciences MCQ Set 2
  26. MBA Behavioural and Allied Sciences MCQ Set 3
  27. MBA Behavioural and Allied Sciences MCQ Set 4
  28. MBA Behavioural and Allied Sciences MCQ Set 5
  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
  35. MBA Brand Management MCQ Set 2
  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
  45. MBA Business Communication MCQ Set 7
  46. MBA Business Communication MCQ Set 8
  47. MBA Business Communication MCQ Set 9
  48. MBA Brand Management MCQ Set 10
  49. MBA Brand Management MCQ Set 11
  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
  82. MBA Business Statistics Mcq Set 2
  83. MBA Computers In Management Mcq Set 1
  84. MBA Computers In Management Mcq Set 2
  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
  88. MBA Cost and Managerial Accounting Mcq Set 1
  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
  98. MBA Cost and Managerial Accounting Mcq Set 11
  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
  134. MBA Insurance and Risk Management Mcq Set 4
  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
  157. MBA Marketing Management Mcq Set 12
  158. MBA Marketing Management Mcq Set 13
  159. MBA Media Planning Mcq Set 1
  160. MBA Media Planning Mcq Set 2
  161. MBA Media Planning Mcq Set 3
  162. MBA Media Planning Mcq Set 4
  163. MBA Operations Research Mcq Set 1
  164. MBA Operations Research Mcq Set 2
  165. MBA Operations Research Mcq Set 3
  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
  168. MBA Organisational Behavior Mcq Set 1
  169. MBA Organisational Behavior Mcq Set 2
  170. MBA Organisational Behavior Mcq Set 3
  171. MBA Organisational Behavior Mcq Set 4
  172. MBA Principles and Practices of Management Mcq Set 1
  173. MBA Principles and Practices of Management Mcq Set 2
  174. MBA Principles and Practices of Management Mcq Set 3
  175. MBA Principles and Practices of Management Mcq Set 4
  176. MBA Principles and Practices of Management Mcq Set 5
  177. MBA Principles and Practices of Management Mcq Set 6
  178. MBA Principles and Practices of Management Mcq Set 7
  179. MBA Principles and Practices of Management Mcq Set 8
  180. MBA Principles and Practices of Management Mcq Set 9
  181. MBA Production and Operations Management Mcq Set 1
  182. MBA Production and Operations Management Mcq Set 2
  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
  187. MBA Production and Operations Management Mcq Set 7
  188. MBA Production and Operations Management Mcq Set 8
  189. MBA Production and Operations Management Mcq Set 9
  190. MBA Production and Operations Management Mcq Set 10
  191. MBA System Analysis and Design Mcq Set 1
  192. MBA System Analysis and Design Mcq Set 2
  193. MBA System Analysis and Design Mcq Set 3
  194. MBA System Analysis and Design Mcq Set 4
  195. MBA System Analysis and Design Mcq Set 5
  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
  200. MBA Total Quality Management Mcq Set 1
  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
  204. MBA Total Quality Management Mcq Set 5
  205. MBA Total Quality Management Mcq Set 6
  206. MBA Total Quality Management Mcq Set 7
  207. MBA Total Quality Management Mcq Set 8
Search
R4R Team
R4Rin Top Tutorials are Core Java,Hibernate ,Spring,Sturts.The content on R4R.in website is done by expert team not only with the help of books but along with the strong professional knowledge in all context like coding,designing, marketing,etc!