MBA/MBA Brand Management MCQ Set 2 Sample Test,Sample questions

Question:
0 The image of brand is the _________ with customer.

1.Actual association

2.Vision

3.Positioning

4.Personality traits


Question:
0 _________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.

1.Distribution

2.Communication

3.Merchandizing

4.Branding


Question:
1 To keep your brand into recognition, it is important to _________ according to an effective through plan.

1.Advertise

2.Position

3.Position

4.Market


Question:
2 In_________, internal workshop consisting of important aspects of ‘detailed strategic definition' and ‘objectives of the brand' is arranged.

1.Brand chartering

2.Brand planning

3.Brand extension

4.Brand equity


Question:
3 Apart from the ‘four Ps' of marketing mix, the three additional elements of service brands are people, process, and______

1.Physical evidence

2.Physiological evidence

3.Psychological evidence

4.Packaging


Question:
4 A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.

1.Brand-based

2.Customer-based

3.Product-based

4.None of the given options


Question:
5 According to researches, the highest brand loyalty of customers is among:

1.Coffee

2.Shampoo

3.Cigarette

4.tea


Question:
A brand based organization provides which of the following benefits

1.Clarity of role

2.Commitment to brand growth

3.A collective responsibility

4.All of the given options


Question:
A brand-based model reveals the following:

1.Why customers buy the brands they buy?

2.What are the underlying motives for their purchasing brands of their preference?

3.Why companies keep their brands contemporary?

4.All of the given options


Question:
A change in an individual's behavior prompted by information and experience refers to which one of the following concept?

1.learning

2.role selection

3.perception

4.motivtion


Question:
A change in positioning may cause __________ in price.

1.An upward change

2.A downward change

3.Both of the given options

4.None of the given options


Question:
A cluster of complementary goods and services across diverse set of industries is called as

1.market place

2.meta market

3.market space

4.resource market


Question:
A company's own retail outlets are meant:

1.To avoid the threat of distributors' power

2.To own and batter control the distribution channel

3.Distribution, itself, is a good business

4.All of the given options


Question:
A customer will choose a brand based on how compelling the _________ was as compared to other brands.

1.Difference

2.Similarity

3.Sameness

4.Uniqueness


Question:
A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?

1.If it satisfies customers' needs

2.If the price differential is minimal

3.If the brand can be classed as aspirational

4.Differentiated products will always be successful


Question:
A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _____

1.programme

2.action

3.audience

4.Media


Question:
A good brand contract:

1.Keeps customer perspective in view

2.Delivers promises made with customers

3.Unearths negative promises

4.All of the given options


Question:
A good channel system must automatically offer _________ to the customers.

1.Transaction services

2.After-sales services

3.Both of the given options

4.None of the given options


Question:
A good positioning is something that must be _________ to the customer.

1.Visible

2.Believable

3.Reasonable

4.Invisible


Question:
A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.

1.Growth

2.Profitability

3.Branding

4.promotion


Question:
A large amount of _________ advertising is for retailers, local businesses and for promotions.

1.news paper

2.magazines

3.radio

4.television


Question:
A marketer need to understand that some general traits of a brand name are

1.Easy to recognize

2.Easy to pronounce

3.Easy to memorize

4.None of the above


Question:
A mix of different communication tools has a better chance of achieving

1.Objectives

2.Synergy

3.Efficiency

4.Effectiveness


Question:
A personal computer with features relating processor's specifications, the size of the hard disk and capacity of RAM is an example of:

1.Explicit promise

2.Implicit promise

3.Positive promise

4.Negative promise


Question:
A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?

1.Selling

2.Advertising

3.Barter

4.Marketing


Question:
A sound mission and value statement must have all the attributes EXCEPT:

1.Memorable

2.Pragmatic

3.Lengthy

4.Inspiring


Question:
A _________ has to answer the questions like what would be the short of market if our brand is not there.

1.Brand image

2.Brand picture

3.Brand manager

4.Brand association


Question:
A _________ is a detailed version of the idea stated in meaningful consumer terms

1.product concept

2.product idea

3.product feature

4.product image


Question:
A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition.(1)

1.Logo

2.Slogan

3.Tag line

4.Symbols


Question:
A _________ is a group or set of things that have similar characteristics.

1.Brand

2.Category

3.Category

4.Service


Question:
A _________ is an elaborated version of the idea expressed in consumer terms

1.new idea

2.product concept

3.product idea

4.test brand


Question:
A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the ____

1.salesperson, customer

2.politician, voter

3.marketer, prospect

4.celebrity, audience


Question:
A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.

1.Brand based

2.Consumer based

3.Marketing

4.Competition based


Question:
According to Scot Davis, how many years are required to change the brand positioning?

1.Two to five years

2.Three to six years

3.Two to six years

4.Three to five years


Question:
Achieving the right brand identity means creating brand _________ with customers.

1.Salience

2.Resonance

3.Awareness

4.Loyalty


Question:
Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.

1.traditional

2.non - traditional

3.social

4.new


Question:
Advertising _________ is capable to attract consumers only if it is based on their needs.

1.Reach

2.Copy

3.Frequency

4.Media


Question:
All of the following statements would be considered to be TRUE regarding company vision statements EXCEPT:

1.Vision statements are never presented with an organization's mission statement

2.Vision statements are often combined with the mission statement

3.Vision statements are often designed to be memorable, one-line statements

4.Vision statements reflect an organization's strategic intent


Question:
An apparel marketer is planning to launch an existing brand name into a new product category. Which brand development strategy is being implemented?

1.Line extension

2.Multibrand

3.Brand extension

4.Rebranding


Question:
An effective advertising campaign:

1.Revolves around a strong single idea

2.Should appeal to self interest of customer

3.Must not wander off

4.All of the given options


Question:
Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):

1.idea

2.demand

3.product.

4.service.


Question:
At the center of a brand's characteristics is the following:

1.Identity

2.Image

3.Value

4.None of the given options


Question:
Attack the market and defend the position are the prime strategies pursued by a firm with _________ positioning.

1.Market challenger

2.Market Leader

3.Market Follower

4.Market Nicher


Question:
Benefits of having different brands include all of the following except:

1.Quickly respond to retailers' need

2.Effectively compete in market

3.Save the actual brand image

4.Fill all the gaps in market


Question:
While determining levels of preferences of consumers in relation to the criterion, researchers come to know that mostly consumers give priority to the brand due to it's:

1.Customer service

2.Consistent performance

3.Price value relationship

4.Accessibility


Question:
Word "brand" is frequently used as a

1.customers

2.marketing

3.advertising

4.metonym


Question:
____ is the acquisition of goods and services by the seller or industrial user for the purpose of resale

1.selling

2.assembling

3.buying

4.transportation


Question:
____ is the single factor that best indicates social class

1.Time

2.Money

3.Occupation

4.Fashion


Question:
____ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

1.Market-skimming

2.Value-based

3.Market-penetration

4.Leader


Question:
_____ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.

1.Market needs analysis

2.Portfolio analysis

3.Strategic market analysis

4.Organizational analysis


Question:
_____ markets are made up of members of the distribution chain

1.Consumer

2.Business-to-business (industrial

3.Institutional

4.Channel


Question:
_____ technology is changing the way consumers relate to products and markets.

1.Information

2.New

3.Digital

4.Cyber


Question:
_____ the appropriate market segment has become ever more important when carrying out e-branding campaigns.

1.Segmenting

2.Positioning

3.Targeting

4.Implementing


Question:
_____reflects the sum of the perceived tangible & intangible benefits & costs to cutomers

1.customer satisfaction

2.customer value

3.customer delight

4.None of the above


Question:
______ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

1.Target marketing

2.Psychographic segmentation

3.Product Differentiation

4.Consumer behavior


Question:
______ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

1.Consumer

2.Business-to-business (Industrial

3.Reseller

4.Institutional


Question:
______ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.

1.Sustainability

2.Fit

3.Uniqueness

4.Credibility


Question:
______ refers to a brands objective attributes in relation to other brands

1.Brand position

2.Product position

3.Brand relationship

4.Both A&B


Question:
______ refers to the information a consumer has stored in their memory about a product or service.

1.Cognitive dissonance

2.Product knowledge

3.Product research

4.Marketing research


Question:
______is now a significant part of every global corporations marketing arsenal.

1.Internet

2.Web

3.Mobile

4.e - marketing


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