MBA/MBA Brand Management MCQ Set 3 Sample Test,Sample questions

Question:
Brands are diversified because:

1.It is essential for brand survival

2.Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present.

3.Cost-cutting is possible by advertising products with the same brand name

4.All of the given options


Question:
Brand assets include:

1.The name of the brand

2.Reputation, relevance, and loyalty

3.Less quality complaints

4.All of the given options


Question:
Brand awareness consists of brand recognition and brand ______

1.Growth

2.Recall

3.Presence

4.Identity


Question:
Brand element is also known as _____

1.Awareness

2.Recall

3.Identity

4.Image


Question:
Brand feelings are customers' emotional responses and _________ with respect to the brand.

1.Actions

2.Interaction

3.Reactions

4.All of the above


Question:
Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.

1.Brand value

2.Brand image

3.Advertising

4.Brand personality


Question:
Brand knowledge refers to brand ____

1.Awareness

2.Recall

3.Personality

4.Persona


Question:
Brand management came into being for which of the following reasons:

1.Companies wanted to achieve scale economies.

2.It supplemented financial management practices

3.It suited production and operations personnel

4.Companies wanted to differentiate their products and highlight distinctions in a competitive environment.


Question:
Brand personality is a set of _________ characteristics associated with the brand.

1.Human

2.Computer

3.Product

4.Artificial Intelligence


Question:
Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.

1.Growth

2.Activity

3.Judgment

4.Creativity


Question:
Brand which is result of extension in brand or sub-brand is classified as

1.brand extension

2.sub-brand

3.parent brand

4.product extension


Question:
Brand ______ is a customer's personal opinion about a brand.

1.Judgment

2.Image

3.Identity

4.Personality


Question:
Branding strategy is also called

1.brand architecture

2.branding rate

3.brand earnings

4.brand responsiveness


Question:
Brands are born out of the following strategies:

1.Segmentation and differentiation strategies

2.Promotion strategies

3.Good purchasing and supply chain strategies

4.All of the given options


Question:
Brands like to stay contemporary because of:

1.Others do it

2.Staying attractive

3.Upholding the contract

4.None of the given options


Question:
Building brand equity through leveraging secondary brand associations is an _________ approach.

1.Direct

2.Special

3.Procured

4.Indirect


Question:
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

1.Marketing

2.Finance

3.Production

4.Promotion


Question:
Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:

1.Marketing

2.Finance

3.Production

4.Visual display


Question:
Buying goods and services for further processing or for use in the production process refers to which of the following markets?

1.Consumer markets

2.Government markets

3.Business markets

4.International markets


Question:
Careful brand management look for to build product or services related to the

1.target audience

2.cost

3.profit

4.all of answers are correct


Question:
Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?

1.The name should be memorable and easy to pronounce

2.The name must be checked by experts to ensure it doesn't infringe on another company's brand name

3.The name should have positive associations with the benefits and features of the product

4.The brand name must be modern and contemporary


Question:
Clarity about dimensions of brands means the clarity in

1.The functions of brand

2.The aspects of differentiation

3.Both of the given options

4.None of the given options


Question:
Clearness regarding proportions of brands is clarity in

1.functions of brand

2.aspects of differentiation

3.both of given options

4.none of given options


Question:
Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.

1.television

2.newspaper

3.radio

4.new media


Question:
Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.

1.Synergistic approach

2.Creative mix

3.Advertising impression

4.Advertising response curve


Question:
Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.

1.Media vehicles

2.Advertising messages

3.Brand

4.Channels


Question:
Continuously renewing the difference makes your product _____

1.Look superior

2.Highly unacceptable

3.Not conforming with market standards of evolving changes

4.Conforming to the changing behavior and beliefs of customers


Question:
Continuously renewing the difference makes your product _________.

1.Look superior

2.Highly unacceptable

3.Not conforming with market standards of evolving changes

4.Conforming to the changing behavior and beliefs of customers


Question:
Creating and securing a brand name in the physical world requires extensive marketing. ______

1.Research

2.strategy

3.effort

4.Media


Question:
Critical success factors for a firm include:

1.Changing lifestyles and attitudes

2.Low-cost production efficiency

3.Both of the given options

4.None of the given options


Question:
Customers'_________ have become the order of the day.

1.endorsement

2.information

3.awareness

4.knowledge


Question:
Cyber consumers are not ____

1.active

2.passive

3.homogeneous

4.heterogeneous


Question:
Delivery services offered by restaurants and other food chains in our market on phone calls are examples of

1.Sales promotion

2.Direct marketing

3.Publicity

4.Personal selling


Question:
Demographics in media planning deal with

1.The study of populations

2.The psychology of the consumer

3.The study of media channel

4.The study of product


Question:
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

1.geographic

2.natural

3.confined

4.cultural


Question:
Digital technology is changing the way _________ relate to products and markets.

1.manufactures

2.consumer

3.delears

4.industry


Question:
Diversification is best described as which of the following?

1.Existing products in new markets

2.Existing products in existing markets

3.New products for new markets

4.New products for existing markets


Question:
e-Tailing will have to co-exist with _________ retailing.

1.e-Commerce

2.traditional

3.mobile

4.integrated


Question:
Factors affecting the choice of distribution channel include

1.Customer value

2.Sales revenues

3.Both of the given options

4.None of the given options


Question:
Features and attributes of brands translate into benefits and _________ are also fulfilled along with these benefits.

1.Customer values

2.Brand values

3.Organizational goals

4.Brand associations


Question:
For communication to be effective it should be:

1.Repetitive

2.Reinforcing

3.Both of the given options

4.None of the given options


Question:
Good _________ offers various benefits to the brand and the company.

1.Communication

2.Variety

3.Positioning

4.Placement


Question:
Gross impressions means

1.The percentage of the target audience exposed to a message

2.All possible exposures to a given medium at a given time

3.Both a and b above

4.The standard for a communication message to have an impact on the consumer


Question:
Holistic marketers achieve profitable growth by expanding customer share, _________, and capturing customer lifetime value.

1.undermining competitive competencies

2.building customer loyalty

3.milking the market for product desires

4.renewing a customer base


Question:
If the brand positioning is conceptualized and executed well, it can be used by the company in various _________ activities.

1.Marketing

2.Commercial

3.Social

4.promotion


Question:
The controllable variables a company puts together to satisfy a target group is called the ____

1.Marketing strategy

2.Marketing mix

3.Strategic planning

4.Marketingconcept


Question:
Which one of the following is the best example of implicit promise?

1.Personal computer

2.Furniture

3.Green tea

4.Crockery


Question:
Whichever positioning you may like to choose, it has to stem from which one of the following point of view so that they can own it?

1.Customers

2.Competitors

3.General Managers

4.Brand owners


Question:
While defining the industry during the analysis, brand managers must consider

1.The range of products and services offered by the industry

2.A picture of the geographic scope of the industry

3.Both of the given options

4.None of the given options


Question:
With the effort of team of professionals in a company, produce end product which isrelated to the ____

1.Brand creation

2.Idea creation

3.Brand management

4.Marketing management


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