MBA/MBA Brand Management MCQ Set 4 Sample Test,Sample questions

Question:
If two different brands are distributed by one company, it is considered under:

1.Wholesale

2.Co-branding

3.Joint venture

4.Merger


Question:
In a specific strategic market plan, a profit centre that is self-supporting in terms of sales, markets, production, and other resources is known as:

1.Profit unit.

2.Strategic business unit

3.Marketing unit

4.Small business unit


Question:
In a _________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

1.Marketing

2.Production

3.Both of the above

4.None of the above


Question:
In channel of distribution, particularly _________ are able to create an image of their store in the minds of the customer.

1.Whoesaler

2.Retailer

3.Distributor

4.Dealer


Question:
In marketing theory, every contribution from the supply chain adds _________ to the product

1.value

2.cost

3.convience

4.ingredients


Question:
In relationship marketing firms focus on _________ relationships with _________.

1.short-term; customers and suppliers

2.long-term; customers and suppliers

3.short-term; customers

4.long-term; customers


Question:
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

1.Strategic windows

2.Strategic leverage

3.Conversion strategies

4.Vulnerability


Question:
Inside sales is known as

1.Direct marketing

2.social marketing

3.tele-marketing

4.viral marketing


Question:
Interactive media can be best described as

1.Customized Marketing Messages

2.Marketing Communications Mix

3.Marketing Mix

4.Media that allow two-way messages between company and consumer


Question:
Introduction of another strength of a medicine by a pharmaceutical company is an example of:

1.Brand extension

2.Line extension

3.Brand diversification

4.All of the given options


Question:
Introduction of more brands and extensions leads to _________ with no new benefits to consumers

1.Higher cost

2.Greater revenue

3.Brand proliferation

4.Increased competition


Question:
Key performance indicators, which companies set and measure their progress towards in order to determine whether or not they have improved or maintained their performance over a given period of time, are referred to as:

1.Marketing implementation

2.Marketing program

3.Budgeting

4.Marketing Metrics


Question:
Licensing creates contractual arrangements whereby firms can use the names, logos, characters, etc. to market their own brands for some _________ fee.

1.Variable

2.Monthly

3.Quarterly

4.Fixed


Question:
Luxury products, such as Rolex watches, are also known as:

1.Shopping product

2.Convenience product

3.Emergency product

4.Specialty product


Question:
Mainly, chief resource of authority throughout allocation channel is

1.company

2.brand

3.distributor

4.customer


Question:
Market is divided into groups on the basis of age, family size, gender, income, occupation, education, religion, race, generation, nationality, or social class is the best description of which of the following?

1.Demographics

2.Psychographics

3.Behavioral

4.Geographic


Question:
marketers often use the term _________ to cover various groupings of customers

1.buying power

2.demographic segment

3.people

4.market


Question:
marketing buzz means means ____

1.De marketing

2.Pricing

3.Product Development

4.promotion


Question:
Marketing communication is done to achieve the objective of:

1.Building awareness

2.Stimulate action

3.Both of the given options

4.None of the given options


Question:
marketing is a process which aims at _____

1.production

2.profit making

3.satisfaction of customer needs

4.selling products


Question:
Marketing managers should adapt the marketing mix to _________ and constantly monitor value changes and differences in both domestic and global markets.

1.Sales strategies

2.Marketing concepts

3.Cultural values

4.Brand images


Question:
marketing myopia related first paper published in 1960 in the ______

1.international business review

2.forbes magazine

3.harvard business review

4.oxford university press


Question:
Marketing strategies are often designed to influence __________ and lead to profitable exchanges.

1.Consumer decision making

2.Sales strategies

3.Advertising strategies

4.Export strategies


Question:
Measuring your brand's performance means you are:

1.Managing your brand right

2.Measuring your strategies

3.Maintaining your brand position

4.Maintaining your brand picture


Question:
Media are the bridges that carry messages back and forth between companies and ______

1.consumers

2.customers

3.prospects

4.influencers.


Question:
Media planners begin their work by doing media ____

1.research

2.message

3.buying

4.Selling


Question:
Media strategy is making media decisions based on

1.Understanding customers wants and needs

2.The clients wishes

3.Whims of the market

4.Brand awareness


Question:
Mostly, the major source of power throughout the distribution channel is

1.The company

2.The brand

3.The distributor

4.The customer


Question:
New media is very cost-effective when compared to the traditional media and is highly _____

1.reliable

2.requted

3.resourceful

4.result-oriented


Question:
NPD Stands for

1.national production division

2.new product department

3.new product design

4.new product development


Question:
Often, the direct consumers of a nonprofit organization are its:

1.Consumer public

2.Member public

3.Client public

4.Nonbusiness public


Question:
One of the key tasks of marketers is _________ and to create consumer perceptions that the product is worth purchasing.

1.Consumer public

2.Member public

3.Client public

4.Nonbusiness public


Question:
One of the key tasks of marketers is _________ and to create consumer perceptions that the product is worth purchasing.

1.To make products easily visible and available

2.To promote sales of products

3.To differentiate their products from those of competitors

4.To do marketing surveys


Question:
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ______

1.product, positioning, place, and price

2.product, production, price, and place

3.promotion, place, positioning, and price

4.product, price, promotion, and place


Question:
Online marketing of all types offers superior measurability and trackability in comparison to traditional _____

1.media

2.tactics

3.research

4.Information


Question:
Opportunities for growth and expansion are identified by finding:

1.Customers' beliefs about the segment

2.Customers believe about our competitors

3.Customer's perceptions about the brand

4.Customer's response about the products


Question:
Packaging is called as the _________ P of marketing mix.

1.First

2.Third

3.Fourth

4.Fifth


Question:
Parent brand if it is associated with multiple products in brand extension is called

1.family brand

2.product extension

3.sub-product

4.parent company


Question:
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT _________.

1.spendable income

2.savings and assets

3.debts

4.occupation


Question:
Products that are usually purchased due to adversity and high promotional back up rather than desire are called:

1.Sought goods

2.Unique goods

3.Unsought goods

4.Preferred goods


Question:
Right branding increases _________ of the product, which should be more than that of the generic product.

1.Consumer revolt

2.Market share

3.Profit

4.value


Question:
select an appropriate definition of want .

1.consumer needs

2.needs backed by buying power

3.needs directed to the product

4.basic human requirements


Question:
Selectivity is related to _____

1.portrayal

2.relevance

3.support

4.coverage


Question:
Shan Foods is involved in selecting and analyzing a target market and developing a marketing mix to gain long-run competitive advantages. Based on this example, Shan Foods is creating a:

1.Corporate strategy

2.Target design

3.Mix strategy

4.Marketing strategy


Question:
SWOT is an acronym for:

1.Strategy, working, opinion, tactical

2.Strengths, weakness, opportunities, threats

3.Strategy, Work, openness, toughness

4.Strategy, weakness, opinions, tactics


Question:
tele marketing is a part of ______

1.direct marketing

2.relationship marketing

3.social marketing

4.viral marketing


Question:
Testing before launching a product launching a product is known as .____

1.Acid test

2.Concept testing

3.mrket test

4.test marketing


Question:
Which one of the following is NOT considered as competitive differentiation?

1.Product

2.Sales

3.Service

4.Image


Question:
While developing the brand picture, first of all, you envision:

1.Attributes

2.Obsessions

3.Benefits

4.All of the given options


Question:
With the effort of team of professionals in a company, produce end product which is related to the _________.

1.Brand creation

2.Idea creation

3.Brand management

4.Marketing management


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