MBA/MBA E-Business MCQ Set 3 Sample Test,Sample questions

Question:
A good or service for which there are many dealers supplying the same product, and all products in the segment are essentially identical is known as _____

1.commodity

2.core product

3.actual product

4.augmented product.


Question:
A strategy designed to compete in all markets around the globe is called a ______  strategy.

1.scope

2.differentiation

3.cost

4.focus


Question:
A _____ is a B2B trading network that links a particular seller with its own trading partners.

1.bitstream

2.virtual network

3.web community

4.private trading network


Question:
A ________ describes the flow of information at your e-commerce site and the infrastructure that will be used in the system.

1.system design

2.logical design

3.tactical design

4.physical design


Question:
All of the following are among the most common categories of spam except _______

1.fraud

2.commercial products

3.finance

4.health (drugs)


Question:
All of the following are goals of Internet2 except ______

1.Creating a leading-edge very high-speed network capability for the national research community

2.Eliminating censorship from the Internet

3.Enabling revolutionary Internet applications

4.Ensuring the rapid transfer of new network services and applications to the broader Internet community.


Question:
All of the following are metrics for e-mail campaigns except _______

1.open rate

2.delivery rate

3.bounce-back rate

4.cart conversion rate


Question:
All of the following are types of intellectual property protection except _______

1.patents

2.trademarks

3.governance

4.Copyrights


Question:
An auction that has multiple winners that all pay the same price is an example of _______

1.uniform pricing

2.discriminatory pricing

3.bid rigging

4.price matching


Question:
Auction sites like eBay tend to use _______ pricing.

1.dynamic

2.fixed

3.trigger

4.utilization


Question:
Compared to B2C e-commerce, B2B e-commerce is _______

1.of equal size

2.slightly smaller

3.slightly larger

4.much larger


Question:
During which period of Internet governance was Network Solutions given a monopoly to assign and track high-level domains?

1.Government Control Period

2.Privatization

3.Self-Regulation

4.Governmental Regulation


Question:
E-commerce merchant server software includes all of the following except _____

1.online e-mail

2.online catalog

3.online shopping cart

4.online credit card processing


Question:
Goods directly involved in the production process are known as _____

1.MRO goods

2.procured goods

3.indirect goods

4.direct goods


Question:
In 1961, ______________ published a paper on "packet switching" networks.

1.Leonard Kleinrock

2.Ray Tomlinson

3.Bob Metcalfe

4.Vint Cerf


Question:
In the e-commerce security environment, which of the following constitutes the inner-most layer?

1.people

2.data

3.technology solutions

4.organizational policies and procedures


Question:
Malicious hackers who act with the intention of causing harm are ______

1.White hats

2.Black hats

3.Grey hats

4.Brown hats


Question:
Social networking sites primarily earn their revenue through ____

1.advertising

2.subscriptions

3.donations

4.service fees


Question:
The ability of consumers to review and contest the accuracy and completeness of data collected about them involves which of the following FTC fair information practice principles?

1.Security

2.Enforcement

3.Choice/Consent

4.Access/Participation


Question:
The area of actual or potential commercial value in which a company intends to operate is a ____

1.market space

2.marketplace

3.perfect market

4.Bertrand market


Question:
The foundation for contemporary supply chain management systems includes all of the following except _____

1.supply chain simplification

2.continuous inventory replenishment

3.ERP systems

4.B2B electronic storefronts


Question:
The idealistic market envisioned at the outset of the development of e-commerce is called a _____

1.Bailey market

2.Baxter market

3.Bergman market

4.Bertrand market


Question:
The largest segment in the recruitment business is _______

1.General job recruitment

2.Executive search

3.Specialized job placement services

4.Managerial recruitment


Question:
The major impact of Internet real estate sites is in _________

1.completing property transactions online

2.influencing offline decisions

3.reducing commissions

4.e-mail marketing to consumers


Question:
The marketplace for auction sites is best described as _____

1.many sites attaining similar levels of profitability

2.easy to enter due to minimal barriers

3.populated mostly with small, thriving specialty sites

4.dominated by a handful of sites with established networks


Question:
The most common and easily understood type of Net marketplace is _______

1.e-procurement marketplace

2.e-distributors

3.industry consortia

4.independent exchanges


Question:
The most popular type of media in terms of total hours of consumption per year is ______

1.television

2.radio

3.Internet

4.Newspapers


Question:
The number of business methods patents granted is ______________ compared to the number of patents applied for.

1.substantially smaller

2.slightly smaller

3.close to equal

4.Equal


Question:
The only payment system that is instantly convertible without intermediation is _____

1.Credit card

2.Accumulating balance

3.Stored value

4.Cash


Question:
The per-product price consumers are willing to pay for a bundle ______ as the number of goods in the bundle increases.

1.decreases

2.increases

3.varies from product to product

4.stays the same


Question:
The set of applications and technologies that allow users to create, edit, and distribute content online is known as _____

1.Internet

2.social networking

3.virtual life

4.Web 2.0


Question:
The top U.S online video site is ___________

1.MySpace

2.YouTube

3.AOL

4.Google Video


Question:
The type of firms that benefited the most during the consolidation period of e-commerce were _______

1.large, traditional firms

2.first movers

3.pure online companies

4.ISPs


Question:
The underlying computing equipment that the system uses to achieve its e-commerce functionality is called a ______

1.hardware platform

2.content platform

3.transaction platform

4.scalability platform


Question:
The _____ business model involves an independently owned vertical digital marketplace for direct inputs.

1.e-distributor

2.exchange

3.e-procurement

4.private industrial network


Question:
What is the name of the division of the U.S. Department of Homeland Security that coordinates cyber incident warnings and responses across government and private sectors?

1.US-CERT

2.OECD

3.IC3

4.P3P


Question:
When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as _____

1.context

2.community

3.commerce

4.connection


Question:
Which of the following connections allows the fastest download speeds?

1.DSL

2.cable modem

3.T1

4.T3


Question:
Which of the following is a privacy advocacy group that is a foundation- and business- supported group with a legislative focus?

1.Cdt org

2.Privacy International org

3.Epic org

4.Privacy org


Question:
Which of the following is an advantage of e-books?

1.reduced transaction costs for the user

2.requirement of expensive devices to use

3.portability compared to print books

4.copyright management


Question:
Which of the following is an industry strategic factor that relates to whether new entrants face a disadvantage when attempting to enter an industry?

1.barriers to entry

2.power of suppliers.

3.power of consumers

4.industry value chain


Question:
Which of the following is not a dimension of e-commerce security provided by encryption?

1.availability

2.message integrity

3.nonrepudiation

4.confidentiality


Question:
Which of the following is not a key element of a business model?

1.value proposition

2.competitive advantage

3.market strategy

4.universal standards


Question:
Which of the following is not a primary function of a portal?

1.navigation of the Web

2.social networking

3.commerce

4.content


Question:
Which of the following is not a type of media convergence?

1.technological convergence

2.content convergence

3.industry convergence

4.community convergence


Question:
Which of the following is not an entertainment industry value chain model?

1.content owner direct model

2.user distribution model

3.aggregator model

4.Internet innovator model


Question:
Which of the following measures the percentage of people exposed to an online advertisement who actually click on the banner?

1.impression rate

2.view-through rate

3.click-through rate

4.stickiness ratio


Question:
Which of the following portal revenue models involves charging for premium content?

1.ISP services

2.General advertising

3.Subscription fees

4.Tenancy deals


Question:
Which of the following was the first commercial Web browser?

1.Mosaic

2.Mozilla

3.Netscape Navigator

4.Internet Explorer


Question:
_________ is the encompassing term that involves the use of electronic platforms - intranets, extranets and the Internet - to conduct a company's business.

1.E-marketing

2.E-business

3.E-procurement

4.E-commerce


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