MBA/MBA Marketing Management Mcq Set 2 Sample Test,Sample questions

Question:
A marketing information system (MIS) caters to the needs of _________

1.Marketing decision.

2.Databases.

3.Safeguard.

4.Customized.


Question:
Being ______________ one cannot taste, touch, see, hear, smell or use services like physical products;

1.Intangible.

2.Tangible.

3.None of these.

4.Wendell.


Question:
Customers are showing greater price sensitivity in their search for _____

1.The right product.

2.The right service.

3.Value.

4.The right store.


Question:
Demographic segmentation refers to.

1.The description of the people and the place in society.

2.The description of the people's purchasing behavior

3.The location where people live

4.Geographic regions.


Question:
E- marketing is a part of _______

1.E-commerce.

2.E-cash.

3.E-Payment.

4.E-mail.


Question:
In selling concept, maximization of project of the firm is done through ______

1.Sales volume.

2.Increasing production.

3.Quality.

4.Services.


Question:
In the traditional ______________ concept , the main strategy of the company is to find customers for the product, manufactured by them and somehow convince the customer into buying this product.

1.Selling.

2.Product.

3.Production.

4.Marketing.


Question:
In ______ stage , a product is well established in the market.

1.Growth.

2.Maturity.

3.Introduction.

4.Decline.


Question:
In _______ segmentation , buyers are divided into different groups on the basis of life style or personality and values.

1.Geographic.

2.Demographic

3.Psychographic.

4.behavioral.


Question:
M P R stands for:

1.Managing public relations.

2.Measuring public relations

3.Marketing public relations.

4.Monitoring public relations.


Question:
Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ____ side.

1.Creative.

2.Management.

3.Selling.

4.Behavior.


Question:
Maslow's need hierarchy theory deals with _______ levels.

1.Two levels.

2.Three levels.

3.five levels.

4.four levels.


Question:
Re-marketing is related with creating demand for _____

1.Fresh products.

2.Non-usable products

3.Low quality products.

4.Renewed use of products.


Question:
Social marketing is used as an instrument to achieve the goals of __________

1.Marketer.

2.Seller.

3.Society.

4.None of these.


Question:
Some companies are now switching from being product- centered to being more ______ centered.

1.Competency.

2.Marketing.

3.Sales.

4.Customer-segment.


Question:
Super market is also known as ______

1.Self service store

2.Hyper market.

3.co-operative societies.

4.None of these.


Question:
Testing before launching a product is known as _____

1.Test marketing.

2.Concept testing..

3.Acid test.

4.Market test.


Question:
The best channel of distribution for vacuum cleaner is ______

1.Direct marketing.

2.Tele marketing.

3.Retail chains.

4.None of these.


Question:
The emotional attachment of a customer towards a brand is known as ______

1.Brand loyalty.

2.Brand awareness.

3.Brand equity.

4.Brand association.


Question:
The only revenue producing element in the marketing mix is.

1.Product.

2.Price.

3.Place.

4.Promotion.


Question:
The practice of using the established brand names of two different companies on the same product is termed as _______

1.Manufacturer brand.

2.Private brand.

3.Brand licensing.

4.Co-branding.


Question:
The process of finding and creating new uses or satisfactions for an existing product is known as _____

1.Niche- marketing.

2.Re- marketing.

3.Social marketing.

4.None of these.


Question:
The process of introducing higher quality products by a manufacturer is called _______

1.Product line expansion.

2.Product line contraction

3.Trading down.

4.Trading up.


Question:
The task of any business is to deliver ______ at a profit.

1.Customer needs

2.Products.

3.Customer value

4.Quality.


Question:
The technique of using the social network on the internet to create the brand image is called as ______

1.Social marketing.

2.Re-marketing.

3.Viral-marketing.

4.Synchronic marketing.


Question:
The term Meta marketing was first used by __________

1.Eugene .J .Kelly.

2.N. H. Borden.

3.Wendell.

4.None of these.


Question:
these are _____ elements of promotion mix.

1.Four.

2.Six.

3.Five.

4.Two.


Question:
Transportion belongs to ______ function of marketing.

1.Research.

2.Exchange.

3.Physical supply

4.Facilitating.


Question:
What is price skimming?

1.Setting an initially high price which falls as competitors enter the market.

2.Setting a high price which consumers perceive as indicating high quality.

3.Setting a low price to "Skim off" a large number of consumers.

4.Quality.


Question:
When a consumer decides to buy without much logical thinking, his decision is said to be ______

1.Patronage.

2.Emotional.

3.Rational.

4.None of these.


Question:
When a firm practices ____ concept, all its activities are directed to satisfy the consumer.

1.selling.

2.Production.

3.Production.

4.Societal.


Question:
When organization in the same level of a channel work on a co-operative basis , it is known as _____

1.V M S.

2.S C M.

3.Logistics.

4.H M S.


Question:
Which of the following is not included in the function of physical supply:

1.Standardization.

2.Storage.

3.Packaging.

4.Transportation.


Question:
Which of the following is not part of demographic segmentation?

1.Age.

2.Income.

3.Education.

4.Interest.


Question:
Which of the following reflects the marketing concept philosophy?

1." you won't find a better deal anywhere".

2."When it's profits versus customers needs, profits will always win out".

3."We are in the business of making and selling superior product".

4."We won't have a marketing department, we have a customer department".


Question:
____ is a broad range of activities concerned with efficient movement of finished goods from the end of the production line to the consumer.

1.Physical distribution.

2.Channel of distribution

3.Intensive distribution.

4.None of these.


Question:
_____ is the next stage of market segmentation.

1.market targeting

2.Positioning.

3.MIS.

4.Marketing.


Question:
_____ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.

1.Advertising.

2.Branding.

3.Personal selling.

4.None of these.


Question:
______ environment consists of the factors like inflation rate, interest rate and unemployment.

1.Geographic.

2.Economic.

3.Demographic.

4.Technological.


Question:
______ is the marketing and financial value associated with a brand's strength in a market.

1.Brand equity.

2.Brand loyalty.

3.Branding.

4.None of these.


Question:
______ marketing means serving a small market not Served by competitions.

1.Niche.

2.Mega.

3.Meta.

4.None of these.


Question:
_______ is the process of creating an image for a product in the minds of targeted customers.

1.Segmentation.

2.Target marketing.

3.Positioning.

4.None of these.


Question:
_______ price refers to the high initial price charged when a new product is introduced in the market.

1.Premium.

2.Penetration.

3.Skimming.

4.None of these.


Question:
________ advertisement is a small, graphic links placed on a web page.

1.Banner.

2.Buttons.

3.Website.

4.E-mail.


Question:
________ is aimed at encouraging renewed use of a product in which market interest has declined.

1.De-marketing.

2.Re-marketing.

3.Synch rod.

4.Tele marketing.


Question:
_________ advertisement is used at the time of introducing a new product in the market.

1.Selective.

2.Reminder.

3.Primary.

4.None of these.


Question:
_________ is an attempt to reduce the demand for consumption of a specific product or service on a permanent or temporary basis.

1.De-marketing.

2.Remarketing

3.Ostensible marketing

4.Synchronic marketing.


Question:
_________ is the practice of charging a low price right down from the beginning to stimulate the growth of the market.

1.Skimming.

2.Penetration.

3.Premium.

4.None of these.


Question:
_________ motives are those which determine where or from whom products are purchased.

1.Product.

2.Patronage.

3.Emotional.

4.Rational.


Question:
__________ is the most common method used for pricing.

1.cost plus pricing.

2.Target pricing.

3.Break- even- pricing..

4.Marginal cost.


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  56. MBA Business Environment MCQ Set 1
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  60. MBA Business Environment MCQ Set 5
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  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
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  78. MBA Business Mathematics Mcq Set 4
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  94. MBA Cost and Managerial Accounting Mcq Set 7
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  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
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  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
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  125. MBA Human Resource Management Mcq Set 3
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  131. MBA Insurance and Risk Management Mcq Set 1
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  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
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