MBA/MBA Marketing Management Mcq Set 3 Sample Test,Sample questions

Question:
A ______________ is an intangible product involving a deed, a performance or an effort that cannot be stored or physically possessed.

1.Production.

2.Consumption

3.Service.

4.all of the above.


Question:
Bundle pricing is.

1.Providing a bundle of benefits for one price.

2.Packaging a group of products together.

3.Providing a group of prices for one product category.

4.Selling.


Question:
Ensuring the availability of the products and services as and when required by the customers is ______________ utility.

1.Time.

2.Place.

3.Form.

4.Profession


Question:
fixing and maintaining the standards for quality , quantity, size and other features of the product refers to ________

1.Standardization.

2.Grading.

3.Packaging.

4.Labeling.


Question:
Green marketing is defined as developing eco- friendly products and their packages to control the negative effects on _________

1.Environment.

2.Organization.

3.Products.

4.Consumption


Question:
In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and _______

1.Physical evidence.

2.Publicity.

3.Packaging.

4.all of the above.


Question:
In _____ manufacturers supply products to a limited number of outlets in the target market.

1.Selective distribution

2.Geographical distribution

3.Intensive distribution.

4.executive distribution.


Question:
In ________ segmentation, buyers are divided into different groups on the basis of life-systle into personality and values.

1.Demographic.

2.Economic.

3.Psychographic.

4.Geographic.


Question:
In ______________ stage a product is well established in the market.

1.Growth.

2.Maturity.

3.Introduction.

4.None of these.


Question:
Industrial product are ______________ products.

1.B2B.

2.B2C.

3.F M C G.

4.Convenience.


Question:
Marketing is a process which aims at ________

1.Satisfaction of customer needs.

2.Selling products.

3.Production.

4.Profit making.


Question:
Medical treatment with ayurvedic Massage is an example of:

1.Pure tangible.

2.Hybrid.

3.Pure service.

4.None of these.


Question:
Modern marketing begins and ends with the _______

1.Sales.

2.Products.

3.Customers.

4.Price.


Question:
Premium pricing is also termed as _______

1.High pricing.

2.Medium.

3.Low.

4.None of these.


Question:
Romance motive is a type of ________

1.Emotional.

2.Rational.

3.Patronage.

4.social.


Question:
The concept which deals with the entire process from production to delivery of goods is known as _____

1.S C M.

2.V M S.

3.Logistics.

4.Distribution.


Question:
The four Ps are characterized as being ________

1.Product, Positioning, place and price..

2.Product, Production, price and place

3.Promotion, place, positioning, production

4.Product, place, price and promotion.


Question:
The marketing outcomes of a product is known as _______

1.Profit.

2.Brand loyalty.

3.Branding.

4.Brand equity.


Question:
The most formal definition of marketing is _______

1.Meeting needs profitability.

2.Improving the quality of life for consumers.

3.the 4 Ps

4.an organizational function and a set of process for creating, Communicating and delivering, Value to customers and that benefit the organization.


Question:
The number of customers exposed to the brand is called _______

1.Brand licensing.

2.Brand awareness.

3.Brand equity.

4.Positioning.


Question:
Today, companies have to manage relation with their _______ in order to ensure timely supplies and meet customers' requirements.

1.Customers.

2.Government.

3.Suppliers.

4.International market.


Question:
Under ______________ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.

1.Differentiated.

2.Focus.

3.Customized.

4.None of these.


Question:
Under ______________ pricing, price is set on the basis of managerial decisions and not on the basis of cost, demand, competition etc.

1.Administered.

2.Product line pricing

3.Captive product.

4.Mark-up pricing.


Question:
When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be _____

1.Rational.

2.Emotional.

3.Product.

4.None of these.


Question:
When backed by buying power, wants become ______

1.Social needs.

2.Exchanges.

3.Demands.

4.Physical needs.


Question:
Which company is the pioneer in direct marketing.

1.Johnson&Johnson.

2.Eureka Forbes.

3.Avon cosmetics.

4.Cypla.


Question:
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges;

1.Frequency marketing.

2.Event marketing.

3.Viral marketing.

4.None of these.


Question:
Which of the following is known as market aggregation?

1.Social marketing.

2.De-marketing.

3.Niche marketing.

4.Mass marketing.


Question:
Which of the following is not a non-store retailing:

1.Tele marketing.

2.Direct marketing.

3.Kiosk marketing.

4.Retail chains.


Question:
Which of the following is not a risk in internet based transaction:

1.Earns dropping.

2.Spoofing.

3.encryption.

4.Unauthorized action.


Question:
Which of the following is not an e-marketing tool?

1.I-Radio.

2.Mobile phone.

3.I-Kiosks.

4.Cinema.


Question:
Which of the following is not an element of promotion mix?

1.Branding.

2.Advertisement.

3.Sales promotion.

4.Personal selling.


Question:
Which of the following is not an element of service marketing mix?

1.Hospital.

2.Banking.

3.Insurance.

4.None of these.


Question:
Which one of the following is not a sales promotion tool:

1.Advertisement.

2.Discount.

3.Dealer contest.

4.Consumer contest.


Question:
______ goods are those which a consumer buys after comparing the suitability, quality, Puce etc. of different brands.

1.Specialty.

2.Convenience.

3.Shopping.

4.Unsought.


Question:
______ is a paid form of communication by an identified sponsor.

1.Product.

2.Service.

3.Advertisement.

4.None of these.


Question:
______ means giving a name to the product by which it should become known and familiar among the public.

1.Branding.

2.Promotion.

3.Pricing.

4.None of these.


Question:
______ refers to gifts given to dealers or to sales force to push the manufacturers product.

1.Trade allowances.

2.Specialty advertising

3.Dealer contests.

4.Co-operative advertising.


Question:
_______ helps to understand how consumers are influenced by their environment.

1.Consumer behavior

2.Motives.

3.Perception.

4.Learning.


Question:
_______ is a strategy designed to cultivate customer loyalty, interaction and long-term association with the company.

1.Viral marketing.

2.Relationship marketing.

3.Social marketing.

4.De-marketing.


Question:
_______ is called shopping by post

1.Self service store.

2.Direct marketing

3.Department stores.

4.Mail order business.


Question:
_______ is the strong feeling , desire emotion make the buyer a product.

1.Buying motive.

2.Demand.

3.Price.

4.Quality.


Question:
________ is a process of identifying the areas of market that are different from one another.

1.Marketing.

2.Segmentation.

3.Promotion.

4.Targeting.


Question:
________ refers to word of mouth through electronic channels.

1.E-Advertising.

2.E-Commerce.

3.E-Cash.

4.Viral marketing.


Question:
________ simply refers to product planning.

1.Merchandising

2.Selling.

3.Operating.

4.Emotional.


Question:
_________ marketing is based on interactions and dialogues.

1.De-marketing.

2.Viral marketing.

3.E-commerce.

4.Relationships.


Question:
_________ segmentation classifies consumers on the basis of age, sex, income and occupation.

1.Psychological.

2.Geographic.

3.Demographic.

4.behavioral.


Question:
___________ includes debit cards, credit cards, smart cards etc.

1.E-branding

2.E-Cash.

3.E-mail.

4.social.


Question:
___________ is a creative presentation of and message to make impact on the audience.

1.Product.

2.Ad copy.

3.Budget.

4.All of these.


Question:
___________ is a process of transforming information and experience into knowledge.

1.Marketing.

2.Positioning.

3.Perception.

4.Learning.


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  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
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  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
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  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
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  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
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  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
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  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
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  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
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  162. MBA Media Planning Mcq Set 4
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  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
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  170. MBA Organisational Behavior Mcq Set 3
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  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
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  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
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  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
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