MBA/MBA Marketing Management Mcq Set 5 Sample Test,Sample questions

Question:
A financial instrument which can be used more than once to borrow money or buy goods and services on credit is:

1.Debit card.

2.Credit card.

3.Smart card.

4.None of these.


Question:
A market where goods are sold in bulk quantities to the customers is known as ______

1.Retail market.

2.Wholesale market.

3.Product market.

4.Service market.


Question:
A security tool to verify the authenticity of the message and claimed identify of the sender and to verify the message integrity is :

1.Encryption.

2.Firewalls.

3.Digital Certificates.

4.digital signature.


Question:
A smart card was first developed by Motorola in _____

1.1956.

2.1973.

3.1977.

4.1989.


Question:
Direct marketing is found more suitable to which of the following products.

1.Agricultural products.

2.TV.

3.Shoes.

4.Vacuum cleaner.


Question:
Direct marketing is sometimes called _________

1.Self service.

2.Retail stores.

3.Armchair shopping.

4.None of these.


Question:
dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:

1.Geographic segmentation.

2.Demographic.

3.Psychographic.

4.behavioral.


Question:
Ending prices with 99p is called.

1.Price lining.

2.Prestige pricing.

3.Odd-even pricing.

4.Skimming.


Question:
Generally _______ is an indication of quality.

1.Price.

2.Quantity.

3.Size.

4.Colour.


Question:
In product development stage of product life cycle sales are ______

1.1.

2.0.

3..1.

4.None of these.


Question:
Making payment through electronic media by using credit or debit cards for the products bought electronically is known as _______

1.E-Payment.

2.E-mail.

3.E-marketing.

4.None of these


Question:
Market in which supply is greater than demand.

1.Buyers market

2.Sellers market

3.Retail market

4.Wholesale market


Question:
Marketing helps firms to increase their profits by _______

1.Increase in sales

2.Increase in products

3.increase in price.

4.increase in customers.


Question:
Marketing is a process of converting the potential customers into ______

1.Actual customers

2.Prospective customers

3.Marketers

4.None of these


Question:
Marketing management covers not only the marketing of goods but also the marketing of ______

1.Products.

2.Services.

3.Quality.

4.None of these.


Question:
Marketing that converts negative demand to positive demand is known as

1.Conversional

2.Maintenance

3.Remarketing

4.Developmental


Question:
Modern marketing begins and ends with _______

1.Business.

2.Consumers.

3.Economic.

4.Company.


Question:
Organization which sell their products the internet directly to consumers are called.

1.B2B.

2.B2C.

3.Re-marketing.

4.Service marketing.


Question:
Pricing strategies are more specific and short term than ______

1.Objectives.

2.Pricing policies.

3.Price reduction.

4.None of these.


Question:
Products adapted to the perceived unique characteristics of national markets

1.Local Products

2.Multinational Products

3.International Products

4.Global Products


Question:
Setting a price below that of the competition is called.

1.Skimming.

2.Competitive pricing

3.Penetration pricing.

4.B2B.


Question:
Shiny hair in case of a shampoo is a _______ utility

1.Primary

2.Evolved

3.Generic

4.None of these


Question:
Target pricing is also known as ______

1.Value pricing.

2.International pricing

3.Geographical pricing.

4.Rate of return price.


Question:
The act of creating an image about a product or brand in the consumers mind is known as _______

1.Positioning

2.Target marketing

3.Market segmentation

4.Product differentiation


Question:
The central theme or idea of an ad message is known as ________

1.Ad themes.

2.Ad copy.

3.Ad messages.

4.None of these.


Question:
The customer focused philosophy is known as the ______ concept.

1.Production.

2.Product.

3.Selling.

4.Marketing.


Question:
The four elements; channels of distribution ,transportation, warehousing and inventory constitute ____

1.Promotion mix.

2.Marketing mix.

3.Distribution mix.

4.Product mix.


Question:
The legalized revision of a brand is known as ______

1.Standardization.

2.Quality.

3.Trademark.

4.Product.


Question:
The main object of ______________ is to move forward a product, service or idea in a channel of distribution.

1.Production.

2.Promotion.

3.Consumption.

4.All of these.


Question:
The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and _________

1.Inventory

2.Channel

3.Direct marketing

4.None of these


Question:
The markets in which goods are bought and sold in bulk quantities.

1.Wholesale market

2.Retail market

3.World market

4.None of these


Question:
The number of customers exposed to the brand is called _______

1.Brand equity.

2.Brand licensing.

3.Brand awareness.

4.Selection distribution.


Question:
The opposite flow of goods in a distribution channel is known as ______

1.Reverse logistics.

2.Inbound logistics.

3.Outbound logistics.

4.Inventory logistics.


Question:
The process of direct communication between the sales person and a prospect is called:

1.Direct marketing.

2.Personal selling.

3.Advertising.

4.None of these.


Question:
The process of supplying products to all retail outlets is known as _______

1.Selection distribution.

2.Exclusive distribution

3.Channel configuration.

4.Intensive distribution.


Question:
The strategy where the producer or marketer does not differentiate between different type of customers

1.Undifferentiated Marketing

2.Differentiated Marketing

3.Concentrated Marketing

4.Customised or Personalised Marketing


Question:
The term meta marketing was first used by ______

1.Eugene .J. Kelly.

2.N.H. Borden.

3.Tim Draper.

4.None of the above


Question:
When there is a large potential market for a product, the firm will adopt:

1.Skimming price policy.

2.Penetration price policy

3.Premium price policy.

4.None of these.


Question:
Which is the features of direct marketing ___________

1.Open dialogue.

2.One-to-one communication

3.Personal relationships.

4.all of the above.


Question:
Which of the following is not an element of service marketing mix?

1.People.

2.Packaging

3.Process.

4.Physical evidence.


Question:
Which of the following is not an emotional motive

1.Vanity

2.Social acceptance

3.Curosity

4.Variety


Question:
Which of the following is not responsible for the emergence of relationship marketing?

1.Growth of service economy.

2.Rapid technological advancement.

3.Changing role of woman.

4.Physical evidence.


Question:
Which of the is against marketing concepts.

1.Social marketing.

2.De-marketing.

3.Niche marketing.

4.None of these.


Question:
Who has introduced the concept of market segmentation.

1.N.H. Borden.

2.Rosier.

3.Wendell R. Smith

4.Patronage.


Question:
______ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.

1.Samples.

2.Debates.

3.Coupons.

4.Money refund offers.


Question:
_______ concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

1.Production

2.Holistic

3.Modern

4.Selling


Question:
_______ drives a person towards selection of a particular shop or supplier of goods and services.

1.Product.

2.Patronage.

3.Rational.

4.Emotional.


Question:
_______ refers to marketing strategies under conditions of scarcity and during the period of shortage.

1.E-commerce.

2.De-marketing.

3.Brand equity.

4.Brand Image


Question:
________ brands indicate only the product category

1.Dealer

2.Licensed

3.Generic

4.Individual


Question:
________ motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc.

1.Social.

2.Patronage.

3.Inherent.

4.Product.


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  11. MBA Advertising and Sales Promotion Mcq Set 1
  12. MBA Advertising and Sales Promotion Mcq Set 2
  13. MBA Advertising and Sales Promotion Mcq Set 3
  14. MBA Advertising and Sales Promotion Mcq Set 4
  15. MBA Advertising and Sales Promotion Mcq Set 5
  16. MBA Advertising and Sales Promotion Mcq Set 6
  17. MBA Advertising and Sales Promotion Mcq Set 7
  18. MBA Advertising and Sales Promotion Mcq Set 8
  19. MBA Advertising and Sales Promotion Mcq Set 9
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  21. MBA Advertising and Sales Promotion Mcq Set 11
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  24. MBA Behavioural and Allied Sciences MCQ Set 1
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  26. MBA Behavioural and Allied Sciences MCQ Set 3
  27. MBA Behavioural and Allied Sciences MCQ Set 4
  28. MBA Behavioural and Allied Sciences MCQ Set 5
  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
  35. MBA Brand Management MCQ Set 2
  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
  45. MBA Business Communication MCQ Set 7
  46. MBA Business Communication MCQ Set 8
  47. MBA Business Communication MCQ Set 9
  48. MBA Brand Management MCQ Set 10
  49. MBA Brand Management MCQ Set 11
  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
  82. MBA Business Statistics Mcq Set 2
  83. MBA Computers In Management Mcq Set 1
  84. MBA Computers In Management Mcq Set 2
  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
  88. MBA Cost and Managerial Accounting Mcq Set 1
  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
  98. MBA Cost and Managerial Accounting Mcq Set 11
  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
  134. MBA Insurance and Risk Management Mcq Set 4
  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
  157. MBA Marketing Management Mcq Set 12
  158. MBA Marketing Management Mcq Set 13
  159. MBA Media Planning Mcq Set 1
  160. MBA Media Planning Mcq Set 2
  161. MBA Media Planning Mcq Set 3
  162. MBA Media Planning Mcq Set 4
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  164. MBA Operations Research Mcq Set 2
  165. MBA Operations Research Mcq Set 3
  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
  168. MBA Organisational Behavior Mcq Set 1
  169. MBA Organisational Behavior Mcq Set 2
  170. MBA Organisational Behavior Mcq Set 3
  171. MBA Organisational Behavior Mcq Set 4
  172. MBA Principles and Practices of Management Mcq Set 1
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  180. MBA Principles and Practices of Management Mcq Set 9
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  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
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  188. MBA Production and Operations Management Mcq Set 8
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  194. MBA System Analysis and Design Mcq Set 4
  195. MBA System Analysis and Design Mcq Set 5
  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
  200. MBA Total Quality Management Mcq Set 1
  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
  204. MBA Total Quality Management Mcq Set 5
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