MBA/MBA Marketing Management Mcq Set 6 Sample Test,Sample questions

Question:
A computer based system that facilitates the transfer of money or the processing of financial transactions between two financial institutions the same day or over night is ________

1.ETB

2.EFT

3.E-cash

4.E-money


Question:
Air conditioners are an example of ________ goods.

1.Brown

2.White

3.Red

4.Orange


Question:
An electronic file that uniquely identifies individuals and websites on the internet and enables secure, confidential communications.

1.Digital signature

2.Digital certificates

3.Encryption

4.Firewalls


Question:
Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as _____

1.Advertisement

2.Marketing

3.selling

4.None of these


Question:
Behaviour exhibited while purchasing a car is an example of ________

1.Dissonance Reduction Buying Behaviour

2.Variety Seeking Buying Behaviour

3.Complex Buying Behaviour

4.Habitual Buying Behaviour


Question:
Brands add value for both customers and the firm by

1.Facilitating purchase

2.Establish loyality

3.Both (a) and (b)

4.None of these


Question:
For rural marketing _______ pricing is more suitable.

1.Penetration

2.skimming

3.going rate

4.None of these


Question:
Identifying and providing different marketing mix for each of the segments is known as ______

1.Undifferentiated Marketing

2.Differentiated Marketing

3.Concentrated Marketing

4.Customised or Personalised Marketing


Question:
If advertising give focus on a particular product or brand, it is known as

1.Product advertisement

2.market advertisement

3.Institutional advertisement

4.None of these


Question:
In a small market _______ is better

1.Three level channel

2.Two level channel

3.Direct marketing

4.All of these


Question:
Market where currencies of different countries are bought and sold.

1.Money market

2.Foreign exchange market

3.Stock market

4.None of these


Question:
Market where goods are transacted on the spot or immediately

1.Future market

2.Spot market

3.Perfect market

4.None of these


Question:
Marketing is a _______ process

1.Goal oriented

2.Exchange

3.Social

4.All of these


Question:
MILMA is an example of ______________type of shop

1.Multiple shop

2.Departmental store

3.Super bazzar

4.None of these


Question:
Moderate quality products are preferred by _______ consumers.

1.Urban

2.Rural

3.educated

4.None of these


Question:
Motives which are driven by learning, perception and attitude are known as _____

1.Emotional motives

2.Patronage motives

3.Psychological motives

4.Rational motives


Question:
Multilevel marketing is also called

1.Pyramid selling

2.Hybrid selling

3.Horizontal selling

4.None of these


Question:
Premium Pricing is a method of _______

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing


Question:
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ______ pricing

1.Cost plus

2.value

3.power price points

4.penetration


Question:
Pricing method based on customer value is known as ________

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing


Question:
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of_______

1.Predatory Pricing

2.Economy Pricing

3.Psychological Pricing

4.Captive Product Pricing


Question:
Revival plans to reintroduce the product in more modified form is adopted in ______ stage of PLC.

1.Introduction

2.Maturity

3.Decline

4.Growth


Question:
Risk bearing is a function of ________

1.Research

2.Exchange

3.Physical supply

4.Facilitating.


Question:
Setting price on the basis of the demand for the product is known as _____

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing


Question:
The best channel of distribution for Vacuum cleaner is

1.Direct marketing

2.Mail order Business

3.Self service

4.None


Question:
The companies that have become a tried and trusted household name are

1.Positioned by Product Attributes and Benefits

2.Positioned by Brand Endorsement

3.Positioned by use, Occasion and Time

4.Positioned by Corporate Identity


Question:
The Concept of USP was introduced by

1.Rosser Reeves

2.Theodre Levitt

3.NH Borden

4.None of them


Question:
The negative feeling which arise after purchase causing inner tension is'known as ________

1.Cognitive dissonance

2.Post purchase dissonance

3.Buyer's remorse

4.All of these


Question:
Trade mark is a ______

1.Name

2.Registered brand

3.Symbol

4.Design


Question:
Trading up is a method of product line modification by.

1.Product line expansion.

2.Product line contraction.

3.Quality variation.

4.None of these.


Question:
Warehousing creates _______ utility

1.Product utility

2.Place utility

3.Time utility

4.Customer utility


Question:
When information about transactions is transmitted in transparent way hackers can catch the transmissions to obtain customers sensitive information. This is known as ____

1.Spoofing

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing


Question:
When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

1.Joint advertising

2.Co-operative advertising

3.Sponsored advertising

4.None of these


Question:
Which of the following are possible pricing objectives

1.To maximise profits

2.To achieve a target market share

3.To match the competition, rather than lead the market

4.All of these


Question:
Which of the following is not an e-marketing tool?

1.mobile phone

2.cinema

3.i- radio

4.i-kiosks


Question:
Which of the following is not responsible for the emergence of relationship marketing?

1.Growth of service economy

2.rapid technological advancement

3.an increase in the level of customer awareness and education

4.changing role of woman


Question:
_____ marketing refers to achieving marketing objectives through applying digital technologies such as web sites.

1.Internet

2.digital

3.email

4.viral


Question:
______ is an electronic file that uniquely identifies individuals and web sites on the internet and enables secure confidential communications.

1.Digital signature

2.Digital certificates

3.Secure electronic transactions

4.None of these


Question:
______ refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service make them delighted and surprised.

1.Proactiveness

2.Productivity

3.professionalization

4.None of these


Question:
______are retail stores owned by a group of consumers themselves

1.Super Bazar

2.Shopping mall

3.Consumer co-operative store

4.None of these


Question:
______means moving of finished goods from one end of a producer to consumer.

1.Exchange of goods

2.Transfer of goods

3.Physical distribution

4.None of these


Question:
_______is not a dealer promotion scheme.

1.Free goods

2.Trade allowance

3.Coupons

4.All of these


Question:
________ is not a function of wholesaler

1.Warehousing

2.Transporting

3.Risk bearing

4.None of these


Question:
________ is not a pre test to evaluate advertising effectiveness

1.Portfolio test

2.Consumer Jury method

3.Recognition test

4.None of these


Question:
________ is the marketing of products that are regarded to be safe for the environment.

1.Green marketing

2.Social marketing

3.Gaimatias marketing

4.None of these


Question:
_________ are the retailers who have no fixed place of business.

1.Large scale retailers

2.Itinerant retailers

3.Small scale retailers

4.None of these


Question:
_________ goods are purchased on a regular basis.

1.Staple.

2.Impluse.

3.Emergency.

4.None of these.


Question:
_________ is concerned with finding ways to reduce the demand temporarily or permanently.

1.Demarketing

2.meta marketing

3.mass marketing

4.Mega marketing.


Question:
_________- means placement of company product or products in the minds of target consumers relative to the competitive products.

1.Product positioning

2.Product display

3.Product expression

4.None of these


Question:
__________ is also known as buzz marketing.

1.Word of mouth marketing

2.viral marketing

3.guerilla marketing

4.morph marketing


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  7. MBA Accounting MCQ Question Set 7
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  11. MBA Advertising and Sales Promotion Mcq Set 1
  12. MBA Advertising and Sales Promotion Mcq Set 2
  13. MBA Advertising and Sales Promotion Mcq Set 3
  14. MBA Advertising and Sales Promotion Mcq Set 4
  15. MBA Advertising and Sales Promotion Mcq Set 5
  16. MBA Advertising and Sales Promotion Mcq Set 6
  17. MBA Advertising and Sales Promotion Mcq Set 7
  18. MBA Advertising and Sales Promotion Mcq Set 8
  19. MBA Advertising and Sales Promotion Mcq Set 9
  20. MBA Advertising and Sales Promotion Mcq Set 10
  21. MBA Advertising and Sales Promotion Mcq Set 11
  22. MBA Advertising and Sales Promotion Mcq Set 12
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  24. MBA Behavioural and Allied Sciences MCQ Set 1
  25. MBA Behavioural and Allied Sciences MCQ Set 2
  26. MBA Behavioural and Allied Sciences MCQ Set 3
  27. MBA Behavioural and Allied Sciences MCQ Set 4
  28. MBA Behavioural and Allied Sciences MCQ Set 5
  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
  35. MBA Brand Management MCQ Set 2
  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
  45. MBA Business Communication MCQ Set 7
  46. MBA Business Communication MCQ Set 8
  47. MBA Business Communication MCQ Set 9
  48. MBA Brand Management MCQ Set 10
  49. MBA Brand Management MCQ Set 11
  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
  82. MBA Business Statistics Mcq Set 2
  83. MBA Computers In Management Mcq Set 1
  84. MBA Computers In Management Mcq Set 2
  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
  88. MBA Cost and Managerial Accounting Mcq Set 1
  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
  98. MBA Cost and Managerial Accounting Mcq Set 11
  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
  134. MBA Insurance and Risk Management Mcq Set 4
  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
  157. MBA Marketing Management Mcq Set 12
  158. MBA Marketing Management Mcq Set 13
  159. MBA Media Planning Mcq Set 1
  160. MBA Media Planning Mcq Set 2
  161. MBA Media Planning Mcq Set 3
  162. MBA Media Planning Mcq Set 4
  163. MBA Operations Research Mcq Set 1
  164. MBA Operations Research Mcq Set 2
  165. MBA Operations Research Mcq Set 3
  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
  168. MBA Organisational Behavior Mcq Set 1
  169. MBA Organisational Behavior Mcq Set 2
  170. MBA Organisational Behavior Mcq Set 3
  171. MBA Organisational Behavior Mcq Set 4
  172. MBA Principles and Practices of Management Mcq Set 1
  173. MBA Principles and Practices of Management Mcq Set 2
  174. MBA Principles and Practices of Management Mcq Set 3
  175. MBA Principles and Practices of Management Mcq Set 4
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  178. MBA Principles and Practices of Management Mcq Set 7
  179. MBA Principles and Practices of Management Mcq Set 8
  180. MBA Principles and Practices of Management Mcq Set 9
  181. MBA Production and Operations Management Mcq Set 1
  182. MBA Production and Operations Management Mcq Set 2
  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
  187. MBA Production and Operations Management Mcq Set 7
  188. MBA Production and Operations Management Mcq Set 8
  189. MBA Production and Operations Management Mcq Set 9
  190. MBA Production and Operations Management Mcq Set 10
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  192. MBA System Analysis and Design Mcq Set 2
  193. MBA System Analysis and Design Mcq Set 3
  194. MBA System Analysis and Design Mcq Set 4
  195. MBA System Analysis and Design Mcq Set 5
  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
  200. MBA Total Quality Management Mcq Set 1
  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
  204. MBA Total Quality Management Mcq Set 5
  205. MBA Total Quality Management Mcq Set 6
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