MBA/MBA Marketing Management Mcq Set 7 Sample Test,Sample questions

Question:
A good catchy phrase used and repeated often in an advertisement is ____

1.Idea

2.Brand name

3.Trade mark

4.Slogans


Question:
A major portion of the rural population consists of ______ income groups.

1.Low

2.high

3.medium

4.All of these


Question:
A person who purchases a product or service either for his own consumption or for others is known as _______

1.Buyer

2.Customer

3.Consumer

4.None of these


Question:
A price reduction to buyers who pay their bills promptly is called.

1.Trade discount

2.Cash discount

3.Seasonal discount

4.Quality discount


Question:
All forces or factors that effect marketing policies, decisions and operations of a business constitute ______

1.Marketing mix

2.Marketing environment

3.Marketing control

4.None of these


Question:
Dealer promotion is also known as

1.Trade promotion

2.Goods promotion

3.Commerce promotion

4.None of these


Question:
Direct marketing is found more suitable to which of the following products?

1.Agriculture products

2.TV

3.Shoes

4.Vacuum cleaner


Question:
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called ______

1.Regular periodic market

2.Seasonal market

3.Daily market

4.Rural market


Question:
If goods directly move from producer to consumer, it is known as

1.One level channel

2.Zero level channel

3.Two level channel

4.None of these


Question:
Market where shares, debentures, bonds etc of companies are bought and sold.

1.Money market

2.Foreign exchange market

3.Stock market

4.None of these


Question:
Markets which are organized and regulated by statutory measure are

1.Regulated markets

2.Unregulated markets

3.World market

4.None of these


Question:
Medical treatment with ayurvedic massage is an example of

1.Pure tangible good

2.hybrid

3.pure service

4.None of these


Question:
Permanent rural market with continuous trading activity is called ______

1.Regular periodic market

2.Seasonal market

3.Daily market

4.Rural market


Question:
Products seen as only suitable in one single market

1.Local Products

2.Multinational Products

3.International Products

4.Global Products


Question:
Profit through Customer Satisfaction Is aimed in _______ Concept

1.Production

2.Holistic

3.Marketing

4.Selling


Question:
Rising profits is a feature of _______ stage of PLC.

1.Growth

2.Introduction

3.Maturity

4.Saturation


Question:
Rural consumers are ______

1.Price sensitive

2.less price sensitive

3.quality conscious

4.None of these


Question:
Selling includes _____

1.Advertising

2.Transfer of title from the seller to the buyer

3.Sales promotion

4.None of these


Question:
Serving a small market not served by competitors is known as ______

1.Local marketing

2.Niche marketing

3.Segment marketing

4.Individual marketing


Question:
Smaller companies tying up with leading companies to distribute through its network is known as ______ Distribution.

1.Syndicated

2.selective

3.exclusive

4.Intensive


Question:
Sub-dividing of market into homogeneous sub-sections of customers is known as

1.Target marketing

2.Market segmentation

3.Product differentiation

4.None of these


Question:
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

1.Predatory Pricing

2.Economy Pricing

3.Psychological Pricing

4.Penetration Pricing


Question:
The only revenue producing element in the marketing mix is.

1.Product

2.Price

3.Place

4.promotion


Question:
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called

1.Target marketing

2.Market segmentation

3.Product differentiation

4.None of these


Question:
The process of direct communication between the sales person and a prospect is called

1.Personal selling

2.Direct marketing

3.Advertising

4.None of these


Question:
The set of all the products a firm made available to consumers buy is called.

1.Product line

2.Product mix

3.Product category

4.None of these


Question:
The strategy of using as many out lets as possible is called

1.Intensive distribution

2.Cohesive distribution

3.Wide distribution

4.All of these


Question:
The term ______ Marketing was coined by Steven Jurvetson in 1997.

1.Word of mouth

2.Word of mouth

3.guerilla

4.morph


Question:
Using the names of company's powerful brands for line extentions is ____

1.Positioning by Product Attributes and Benefits

2.Positioning by Brand Endorsement

3.Positioning by use, Occasion and Time

4.Positioning by Corporate Identity


Question:
Utilizing electronic medium in everyday business activities is known as

1.E-marketing

2.E-marketing

3.E-commerce

4.None of these


Question:
Which of the following is against marketing concept ?

1.Demarketing

2.meta marketing

3.mass marketing

4.mega marketing


Question:
Which of the following is not a non store retailing ?

1.Kiosk marketing

2.retail chains

3.Direct marketing

4.telemarketing


Question:
Which of the following is not a risk in internet based transaction

1.eavesdropping

2.spoofing

3.encryption

4.unauthorized action


Question:
Which of the following is not a type of e-payment system.

1.ETB

2.EFT

3.E-cash

4.None of these


Question:
Which of the following is not an element of service marketing mix?

1.People

2.packaging

3.process

4.Physical evidence.


Question:
Yellow goods include ______________ goods.

1.Red & white

2.White & brown

3.Orange & red

4.White & orange


Question:
______ are generally food stores that are much smaller in size than in supermarkets.

1.Convenient store

2.Discount store

3.Specialty store

4.None of these


Question:
______ factor is not considered as an important one while selecting channel of distribution

1.Product

2.Market factor

3.Colour

4.None of these


Question:
_______ can be defined as convergence of branding, information dissemination and sales transactions all in one place.

1.E-advertising

2.E-branding

3.E-commerce

4.E-marketing


Question:
_______ is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.

1.Matter

2.ad medium

3.ad copy

4.None of these


Question:
_______ is the marketing of a social message with a view to change behavior of people's habit.

1.Green marketing

2.Social marketing

3.Gaimatias marketing

4.None of these


Question:
________ advertisement stresses on comparative features of two brands

1.Comparative advertisement

2.Complimentary advertisement

3.Niche advertisement

4.None of these


Question:
________ is a computer crime in which criminal breaks into a computer system for exploring details of information etc.

1.Hacking

2.Spoofing

3.Eavesdropping

4.Phishing


Question:
_________ Is a specialized form of online identity theft.

1.Spoofing

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing


Question:
_________ is also called ambush marketing.

1.Event marketing

2.morph marketing

3.guerilla marketing

4.None of these


Question:
_________ is not a consumer promotion scheme

1.Samples

2.Advertising material

3.Coupons

4.Rebates


Question:
_________ is not a step in advertising campaign

1.Market analysis

2.Determining ad Objectives

3.Selecting ad media

4.Supply of goods


Question:
_________ is not a vertically integrated channel

1.Admininisterd

2.Contractual

3.Corporate

4.None of these


Question:
__________ is not an e-payment media.

1.Credit card

2.Debit card

3.Electronic cheque

4.Wallet


Question:
__________ is not included in the product factor

1.Physical nature

2.Technical nature

3.Suitability

4.None of these


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  11. MBA Advertising and Sales Promotion Mcq Set 1
  12. MBA Advertising and Sales Promotion Mcq Set 2
  13. MBA Advertising and Sales Promotion Mcq Set 3
  14. MBA Advertising and Sales Promotion Mcq Set 4
  15. MBA Advertising and Sales Promotion Mcq Set 5
  16. MBA Advertising and Sales Promotion Mcq Set 6
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  26. MBA Behavioural and Allied Sciences MCQ Set 3
  27. MBA Behavioural and Allied Sciences MCQ Set 4
  28. MBA Behavioural and Allied Sciences MCQ Set 5
  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
  35. MBA Brand Management MCQ Set 2
  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
  45. MBA Business Communication MCQ Set 7
  46. MBA Business Communication MCQ Set 8
  47. MBA Business Communication MCQ Set 9
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  49. MBA Brand Management MCQ Set 11
  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
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  84. MBA Computers In Management Mcq Set 2
  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
  88. MBA Cost and Managerial Accounting Mcq Set 1
  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
  98. MBA Cost and Managerial Accounting Mcq Set 11
  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
  134. MBA Insurance and Risk Management Mcq Set 4
  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
  157. MBA Marketing Management Mcq Set 12
  158. MBA Marketing Management Mcq Set 13
  159. MBA Media Planning Mcq Set 1
  160. MBA Media Planning Mcq Set 2
  161. MBA Media Planning Mcq Set 3
  162. MBA Media Planning Mcq Set 4
  163. MBA Operations Research Mcq Set 1
  164. MBA Operations Research Mcq Set 2
  165. MBA Operations Research Mcq Set 3
  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
  168. MBA Organisational Behavior Mcq Set 1
  169. MBA Organisational Behavior Mcq Set 2
  170. MBA Organisational Behavior Mcq Set 3
  171. MBA Organisational Behavior Mcq Set 4
  172. MBA Principles and Practices of Management Mcq Set 1
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  175. MBA Principles and Practices of Management Mcq Set 4
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  180. MBA Principles and Practices of Management Mcq Set 9
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  182. MBA Production and Operations Management Mcq Set 2
  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
  187. MBA Production and Operations Management Mcq Set 7
  188. MBA Production and Operations Management Mcq Set 8
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  194. MBA System Analysis and Design Mcq Set 4
  195. MBA System Analysis and Design Mcq Set 5
  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
  200. MBA Total Quality Management Mcq Set 1
  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
  204. MBA Total Quality Management Mcq Set 5
  205. MBA Total Quality Management Mcq Set 6
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