MBA/MBA Marketing Management Mcq Set 9 Sample Test,Sample questions

Question:
"We guarantee every product we sell" appeal to ______ motive

1.Curosity

2.Variety

3.Quality

4.Comfort


Question:
A good catchy phrase used and repeated often in an advertisement is _____

1.Idea

2.Brand name

3.Trade mark

4.Slogans


Question:
Advocacy advertising is also called

1.Support advertising

2.Rapport advertising

3.Cause advertising

4.None of these


Question:
AIDAS stands for

1.Attention, Interest, Desire, Action, Satisfaction

2.Action, Interest, Decision , Attention, Service

3.Attention, Interest, Attitude, Action, Satisfaction

4.None of these


Question:
An airline working with a tour operator or a hotel group is an example of ______________ marketing

1.Partnership

2.viral

3.guerilla

4.morph


Question:
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

1.Total market approach

2.Concentration approach

3.Multi-segment approach

4.None of these


Question:
Anything that has the ability to satisfy a consumer need is known as ________

1.Price

2.Package

3.Product

4.promotion


Question:
Blue revolution refers to

1.Aquaculture

2.milk

3.poultry

4.None of these


Question:
Branding is a function of _______

1.Research

2.Exchange

3.Physical supply

4.Facilitating.


Question:
Brands owned and developed by producers are known as

1.Manufacturer brands

2.Individual brands

3.Family brands

4.Dealer


Question:
Goods are sold in small packets in ________ markets.

1.Urban

2.Rural

3.World

4.None of these


Question:
Many companies are now turning their attention to ______ markets.

1.Urban

2.Rural

3.world

4.None of these


Question:
Market where money is lend and borrowed

1.Money market

2.Foreign exchange market

3.Stock market

4.None of these


Question:
Marketing is important to

1.Economy

2.Companies

3.Consumers

4.All of these


Question:
Markets located in the heart of the region specializing in few crops like banana, onions etc are called _____

1.Regular periodic market

2.Seasonal market

3.Daily market

4.Rural market


Question:
Profiling the rural market is a part of _____ stage of rural marketing strategy.

1.Planning

2.execution

3.feedback

4.None of these


Question:
Services are _________

1.Intangible

2.perishable

3.both a & b

4.None of these


Question:
Setting price on the basis of the total cost per unit is known as _______

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing


Question:
The basic objective behind the ______ is to add value to the product significantly for winning the customers' loyalty.

1.Event marketing

2.morph marketing

3.guerilla marketing

4.None of these


Question:
The concentration of all marketing efforts on one selected segment within the total market.

1.Undifferentiated Marketing

2.Differentiated Marketing

3.Concentrated Marketing

4.Customised or Personalised Marketing


Question:
The financial exchange that takes place online between buyers and sellers is known as

1.E-branding

2.E-marketing

3.E-advertisement

4.E-payment system


Question:
The group of elements price, product, promotion and place constitute

1.market mix

2.marketing mix

3.product mix

4.promotion mix


Question:
The marketing side of E-commerce is known as ________

1.E-marketing

2.E-business

3.Interactive marketing

4.None of these


Question:
The retailer sells goods in ______

1.Huge quantity

2.Small quantity

3.Not sufficient

4.None of these


Question:
The strategy of choosing one attribute to excel to create competitive advantage is known as

1.Under positioning

2.Unique selling proposition

3.Over positioning

4.None of these


Question:
The word channel is derived from the French word,

1.Cann

2.Chaan

3.Canal

4.None of these


Question:
Transport system creates _______ utility.

1.Place utility

2.Time utility

3.Customer utility

4.All of these


Question:
When there is a large potential market for a product, the firm will adopt.

1.Skimming price policy

2.Penetration price policy

3.Premium price policy

4.None of these


Question:
Where sellers combine several products in the same package is known as ______

1.Psychological Pricing

2.Captive Product Pricing

3.Product Bundle Pricing

4.Promotional Pricing


Question:
Which company is the pioneer in the direct marketing ?

1.Cypla

2.Avon cosmetics

3.Johnson & Johnson

4.Eureka Forbs


Question:
Which is not a level of brand loyality.

1.Brand preference

2.Brand recognition

3.Brand insistence

4.Brand equity


Question:
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

1.Frequency marketing

2.event marketing

3.viral marketing

4.none of these


Question:
Which of the following is a major advantage of personal selling ?

1.targeted message

2.reach and frequency

3.more sales

4.None of these


Question:
Which of the following is a method of Competition Based Pricing

1.Going Rate Pricing

2.Sealed Bid Pricing

3.Customary Pricing

4.All of these


Question:
Which of the following is importance of e-marketing?

1.sell

2.serve

3.sizzle

4.All of these


Question:
Which of the following is not a method of cost based pricing

1.Cost Plus Pricing

2.Marginal Cost Pricing

3.Differential Pricing

4.target pricing


Question:
Which of the following is not a sales promotion tool

1.Discount

2.Dealer contest

3.Advertisement

4.Consumer contest.


Question:
Which of the following is not an element of promotion mix

1.Advertisement

2.Branding

3.Personal selling

4.sales promotion


Question:
Which of the following is not included in the micro environment

1.Suppliers

2.Publics

3.Economic

4.customers.


Question:
____ goods are purchased without any planning or search effort.

1.Staple

2.Impluse

3.Emergency

4.None of these


Question:
_____ retailers open their shops on fixed days or dates in a specified area.

1.Hawkers

2.Kiosks

3.Market traders

4.None of these


Question:
______ can be used to minimize the risk of security breaches or viruses.

1.Firewall

2.Backups

3.Encryption

4.digital signature.


Question:
_______ are those who obtain title to goods with a view to selling them at profit

1.Merchant middlemen

2.Agent middle men

3.Facilitators

4.All of these


Question:
_______ is not a sales force promotion scheme.

1.Bonus to sales force

2.Slotting allowance

3.Sales force contests

4.None of these


Question:
________ involves some one masquerading as someone else.

1.Spoofing

2.Unauthorized action

3.Eavesdropping

4.Phishing


Question:
________ is called shopping by post

1.Self service

2.Mail order Business

3.Retail chain

4.None of these


Question:
_________ advertisement stresses on comparative features of two brands

1.Comparative advertisement

2.Complimentary advertisement

3.Niche advertisement

4.None of these


Question:
_________ channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

1.Horizontal channel

2.Vertical channel

3.Cross channel

4.None of these


Question:
_________ is not a feature of advertising

1.It helps in stimulating sales

2.It may be oral or written

3.It reduces sales

4.None


Question:
_________ is not a post test to evaluate advertising effectiveness

1.Real Test

2.Opinion research

3.Association test

4.Portfolio test


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  34. MBA Brand Management MCQ Set 1
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  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
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  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
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  60. MBA Business Environment MCQ Set 5
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  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
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  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
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  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
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  136. MBA Insurance and Risk Management Mcq Set 6
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  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
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  153. MBA Marketing Management Mcq Set 8
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  156. MBA Marketing Management Mcq Set 11
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  162. MBA Media Planning Mcq Set 4
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  167. MBA Operations Research Mcq Set 5
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  198. MBA System Analysis and Design Mcq Set 8
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