MBA Marketing Management Mcq Set 10 MBA MCQs: multiple choice questions and answers,Mock Tests and Practice Papers

Question:

A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as _______

1.Unauthorized action

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing

Question:

A digital analog of various forms of payment backed by a bank or financial institution is ______

1.ETB

2.EFT

3.E-cash

4.E-money

Question:

A financial instrument which can be used more than once to borrow money or buy goods and services on credit is _______

1.debit card

2.credit card

3.smart card

4.None of these

Question:

A product with the ________ is a green product.

1.Ecomark

2.Agmark

3.ISI Mark

4.None of these

Question:

A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

1.encryption

2.firewalls

3.digital certificates

4.digital signature.

Question:

Buying and selling over the internet is known as ______

1.E-marketing

2.E-business

3.E-commerce

4.None of these

Question:

Consumers show ______ while buying their products on regular basis

1.Dissonance Reduction Buying Behaviour

2.Variety Seeking Buying Behaviour

3.Complex Buying Behaviour

4.Habitual Buying Behaviour

Question:

If the product passes through a longer channel of distribution, the marketer will have to give importance to

1.Advertising

2.Personal selling

3.Direct selling

4.None of these

Question:

In Japan ______________ .marketing is known as ‘Kuchikomi'.

1.Word of mouth

2.viral

3.guerilla

4.morph

Question:

In marketing, MRP stands for

1.Managing public relation

2.Marketing public relation

3.Monitoring public relation

4.None of these

Question:

Introducing a product at low price and increasing the price once the brand succeeds is known as ___ Pricing.

1.Penetration

2.skimming

3.going rate

4.None of these

Question:

Market in which gold and silver are sold

1.Commodity market

2.Produce market

3.Bullion market

4.None of these

Question:

Marketing is applicable in __________

1.Goods

2.Events

3.Property

4.All of these

Question:

Marketing research is a part of ________ stage of rural marketing strategy.

1.Planning

2.execution

3.feedback

4.None of these

Question:

Marketing to babies in the womb is ________ marketing.

1.Galimatias

2.viral

3.guerilla

4.morph

Question:

Markets popularly known as haats and shandies are _____ markets.

1.Rural

2.Urban

3.National

4.None of these

Question:

Products seen as having extension potential into other markets

1.Local Products

2.Multinational Products

3.International Products

4.Global Products

Question:

SEM means _____

1.Search engine marketing

2.Social environment marketing

3.save energy marketing

4.None of these

Question:

Setting price on the basis of the competition for the product is known as ____

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing

Question:

Sorting and grading of goods is considered as the function of

1.Wholesalers

2.Retailers

3.Managers

4.None of these

Question:

The concept of marketing mix was developed by

1.Philip Kotler

2.Stapleton

3.N.H Borden

4.Albert W Emery

Question:

The essential criteria for effective segmentation is

1.Homogenity

2.Measurability

3.Profitability

4.All of these

Question:

The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called _________

1.Spoofing

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing

Question:

Trading down is a method of product line modification by.

1.Product line expansion

2.Product line contraction

3.Quality variation

4.None of these

Question:

Under ______________ marketing every customer is treated as unique.

1.Word of mouth

2.viral

3.guerilla

4.one-on-one

Question:

USP stands for

1.Universal Service Provider

2.Upper Service position

3.Unique Selling Proposition

4.None of these

Question:

When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.

1.Predatory Pricing

2.Economy Pricing

3.Psychological Pricing

4.Penetration Pricing

Question:

When the advertisement is to create an image or reputation of the firm, it is a case of

1.Product advertisement

2.Institutional advertisement

3.Reminder advertising

4.None of these

Question:

Which of the following are the elements of product positioning

1.The Product

2.The Company

3.The Consumer

4.All of these

Question:

Which of the following is known as market aggregation?

1.Demarketing

2.meta marketing

3.mass marketing

4.Mega marketing.

Question:

Which of the following is not a characteristic of service marketing?

1.Intangibility

2.separability

3.heterogeneity

4.perishability

Question:

Which of the following is not a limitation of branding

1.It is expensive

2.It reduces selling efforts

3.It promotes unfair competition

4.It leads to brand monopoly

Question:

Which of the following is not an element of demographic segmentation

1.Family size

2.Population density

3.Income

4.Religion

Question:

Which of the following is not included in the function of physical supply?

1.Standardization

2.Storage

3.Transport

4.transportation

Question:

Yellow revolution refers to

1.Aquaculture

2.milk

3.poultry

4.None of these

Question:

___ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

1.Cost plus

2.value

3.power price points

4.Penetration

Question:

_____ distribution system can be used to penetrate the rural market.

1.Satellite

2.selective

3.exclusive

4.Intensive

Question:

_____ marketing uses telecommunication devices to reach prospective customers

1.Direct marketing

2.Telemarketing

3.Catalogue marketing

4.All of these

Question:

_______ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

1.Cheap-jacks

2.Hawkers

3.Market traders

4.None of these

Question:

_______ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

1.Super market

2.Multiple shops

3.Self service store

4.None of these

Question:

_______ is online identity theft.

1.Eavesdropping

2.Phishing

3.Spoofing

4.None of these

Question:

_______ was first used by Eugene J Kelly.

1.Demarketing

2.meta marketing

3.mass marketing

4.Mega marketing.

Question:

________ is a low cost communication tool that can be easily tested, refined and rolled'out.

1.Opt- in- e-mail

2.i- TV

3.i- radio

4.i-kiosks

Question:

________ is a security protocol based on digital certificates.

1.Digital signature

2.Secure sockets layer protocol

3.Secure electronic transactions

4.None of these

Question:

________ refers to duplicating the brand image of one product of promote another product of the same brand.

1.Surrogate advertising

2.Shortage advertising

3.Advocacy advertising

4.None of these

Question:

_________ influence product line decisions.

1.Customer preference.

2.Change in demand

3.Product sepecialisation

4.All of these.

Question:

_________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

1.De marketing

2.meta marketing

3.mass marketing

4.Mega marketing.

Question:

_________ is a system of selling goods directly to customers through a network of self employed people

1.Multilevel marketing

2.Whole sale marketing

3.Vertical marketing

4.None of these

Question:

_________ simply refers to product planning.

1.Merchandising

2.Assembling

3.R & D

4.None o f these

Question:

__________ type of advertisement is used when the product enters into growth stage of PLC

1.Selective advertising

2.Reminder advertising

3.Primary advertising

4.None of these

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MBA/MBA Marketing Management Mcq Set 10 Sample Test,Sample questions

Question: A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as _______

Question: A digital analog of various forms of payment backed by a bank or financial institution is ______

Question: A financial instrument which can be used more than once to borrow money or buy goods and services on credit is _______

Question: A product with the ________ is a green product.

Question: A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

Question: Buying and selling over the internet is known as ______

Question: Consumers show ______ while buying their products on regular basis

Question: If the product passes through a longer channel of distribution, the marketer will have to give importance to

Question: In Japan ______________ .marketing is known as ‘Kuchikomi'.

Question: In marketing, MRP stands for

Question: Introducing a product at low price and increasing the price once the brand succeeds is known as ___ Pricing.

Question: Market in which gold and silver are sold

Question: Marketing is applicable in __________

Question: Marketing research is a part of ________ stage of rural marketing strategy.

Question: Marketing to babies in the womb is ________ marketing.

Question: Markets popularly known as haats and shandies are _____ markets.

Question: Products seen as having extension potential into other markets

Question: SEM means _____

Question: Setting price on the basis of the competition for the product is known as ____

Question: Sorting and grading of goods is considered as the function of

Question: The concept of marketing mix was developed by

Question: The essential criteria for effective segmentation is

Question: The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called _________

Question: Trading down is a method of product line modification by.

Question: Under ______________ marketing every customer is treated as unique.

Question: USP stands for

Question: When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.

Question: When the advertisement is to create an image or reputation of the firm, it is a case of

Question: Which of the following are the elements of product positioning

Question: Which of the following is known as market aggregation?

Question: Which of the following is not a characteristic of service marketing?

Question: Which of the following is not a limitation of branding

Question: Which of the following is not an element of demographic segmentation

Question: Which of the following is not included in the function of physical supply?

Question: Yellow revolution refers to

Question: ___ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

Question: _____ distribution system can be used to penetrate the rural market.

Question: _____ marketing uses telecommunication devices to reach prospective customers

Question: _______ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

Question: _______ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

Question: _______ is online identity theft.

Question: _______ was first used by Eugene J Kelly.

Question: ________ is a low cost communication tool that can be easily tested, refined and rolled'out.

Question: ________ is a security protocol based on digital certificates.

Question: ________ refers to duplicating the brand image of one product of promote another product of the same brand.

Question: _________ influence product line decisions.

Question: _________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

Question: _________ is a system of selling goods directly to customers through a network of self employed people

Question: _________ simply refers to product planning.

Question: __________ type of advertisement is used when the product enters into growth stage of PLC

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Question:
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as _______

Question:
A digital analog of various forms of payment backed by a bank or financial institution is ______

Question:
A financial instrument which can be used more than once to borrow money or buy goods and services on credit is _______

Question:
A product with the ________ is a green product.

Question:
A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

Question:
Buying and selling over the internet is known as ______

Question:
Consumers show ______ while buying their products on regular basis

Question:
If the product passes through a longer channel of distribution, the marketer will have to give importance to

Question:
In Japan ______________ .marketing is known as ‘Kuchikomi'.

Question:
In marketing, MRP stands for

Question:
Introducing a product at low price and increasing the price once the brand succeeds is known as ___ Pricing.

Question:
Market in which gold and silver are sold

Question:
Marketing is applicable in __________

Question:
Marketing research is a part of ________ stage of rural marketing strategy.

Question:
Marketing to babies in the womb is ________ marketing.

Question:
Markets popularly known as haats and shandies are _____ markets.

Question:
Products seen as having extension potential into other markets

Question:
SEM means _____

Question:
Setting price on the basis of the competition for the product is known as ____

Question:
Sorting and grading of goods is considered as the function of

Question:
The concept of marketing mix was developed by

Question:
The essential criteria for effective segmentation is

Question:
The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called _________

Question:
Trading down is a method of product line modification by.

Question:
Under ______________ marketing every customer is treated as unique.

Question:
USP stands for

Question:
When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.

Question:
When the advertisement is to create an image or reputation of the firm, it is a case of

Question:
Which of the following are the elements of product positioning

Question:
Which of the following is known as market aggregation?

Question:
Which of the following is not a characteristic of service marketing?

Question:
Which of the following is not a limitation of branding

Question:
Which of the following is not an element of demographic segmentation

Question:
Which of the following is not included in the function of physical supply?

Question:
Yellow revolution refers to

Question:
___ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

Question:
_____ distribution system can be used to penetrate the rural market.

Question:
_____ marketing uses telecommunication devices to reach prospective customers

Question:
_______ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

Question:
_______ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

Question:
_______ is online identity theft.

Question:
_______ was first used by Eugene J Kelly.

Question:
________ is a low cost communication tool that can be easily tested, refined and rolled'out.

Question:
________ is a security protocol based on digital certificates.

Question:
________ refers to duplicating the brand image of one product of promote another product of the same brand.

Question:
_________ influence product line decisions.

Question:
_________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

Question:
_________ is a system of selling goods directly to customers through a network of self employed people

Question:
_________ simply refers to product planning.

Question:
__________ type of advertisement is used when the product enters into growth stage of PLC