MBA/MBA Marketing Management Mcq Set 10 Sample Test,Sample questions

Question:
A competitor or an unhappy customer can alter a website so that it refuses services to potential clients. This is known as _______

1.Unauthorized action

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing


Question:
A digital analog of various forms of payment backed by a bank or financial institution is ______

1.ETB

2.EFT

3.E-cash

4.E-money


Question:
A financial instrument which can be used more than once to borrow money or buy goods and services on credit is _______

1.debit card

2.credit card

3.smart card

4.None of these


Question:
A product with the ________ is a green product.

1.Ecomark

2.Agmark

3.ISI Mark

4.None of these


Question:
A security tool to verify the authenticity of the message and claimed identity of the sender and to verify the message integrity is

1.encryption

2.firewalls

3.digital certificates

4.digital signature.


Question:
Buying and selling over the internet is known as ______

1.E-marketing

2.E-business

3.E-commerce

4.None of these


Question:
Consumers show ______ while buying their products on regular basis

1.Dissonance Reduction Buying Behaviour

2.Variety Seeking Buying Behaviour

3.Complex Buying Behaviour

4.Habitual Buying Behaviour


Question:
If the product passes through a longer channel of distribution, the marketer will have to give importance to

1.Advertising

2.Personal selling

3.Direct selling

4.None of these


Question:
In Japan ______________ .marketing is known as ‘Kuchikomi'.

1.Word of mouth

2.viral

3.guerilla

4.morph


Question:
In marketing, MRP stands for

1.Managing public relation

2.Marketing public relation

3.Monitoring public relation

4.None of these


Question:
Introducing a product at low price and increasing the price once the brand succeeds is known as ___ Pricing.

1.Penetration

2.skimming

3.going rate

4.None of these


Question:
Market in which gold and silver are sold

1.Commodity market

2.Produce market

3.Bullion market

4.None of these


Question:
Marketing is applicable in __________

1.Goods

2.Events

3.Property

4.All of these


Question:
Marketing research is a part of ________ stage of rural marketing strategy.

1.Planning

2.execution

3.feedback

4.None of these


Question:
Marketing to babies in the womb is ________ marketing.

1.Galimatias

2.viral

3.guerilla

4.morph


Question:
Markets popularly known as haats and shandies are _____ markets.

1.Rural

2.Urban

3.National

4.None of these


Question:
Products seen as having extension potential into other markets

1.Local Products

2.Multinational Products

3.International Products

4.Global Products


Question:
SEM means _____

1.Search engine marketing

2.Social environment marketing

3.save energy marketing

4.None of these


Question:
Setting price on the basis of the competition for the product is known as ____

1.Cost Based Pricing

2.Demand Based Pricing

3.Competition Based Pricing

4.Value Based Pricing


Question:
Sorting and grading of goods is considered as the function of

1.Wholesalers

2.Retailers

3.Managers

4.None of these


Question:
The concept of marketing mix was developed by

1.Philip Kotler

2.Stapleton

3.N.H Borden

4.Albert W Emery


Question:
The essential criteria for effective segmentation is

1.Homogenity

2.Measurability

3.Profitability

4.All of these


Question:
The private content of a transaction, if unprotected can be intercepted when it goes through the route over the internet is called _________

1.Spoofing

2.Unauthorized disclosure

3.Eavesdropping

4.Phishing


Question:
Trading down is a method of product line modification by.

1.Product line expansion

2.Product line contraction

3.Quality variation

4.None of these


Question:
Under ______________ marketing every customer is treated as unique.

1.Word of mouth

2.viral

3.guerilla

4.one-on-one


Question:
USP stands for

1.Universal Service Provider

2.Upper Service position

3.Unique Selling Proposition

4.None of these


Question:
When a firm sets a very low price for one or more of its products with the intention'of driving its competitors out of business.

1.Predatory Pricing

2.Economy Pricing

3.Psychological Pricing

4.Penetration Pricing


Question:
When the advertisement is to create an image or reputation of the firm, it is a case of

1.Product advertisement

2.Institutional advertisement

3.Reminder advertising

4.None of these


Question:
Which of the following are the elements of product positioning

1.The Product

2.The Company

3.The Consumer

4.All of these


Question:
Which of the following is known as market aggregation?

1.Demarketing

2.meta marketing

3.mass marketing

4.Mega marketing.


Question:
Which of the following is not a characteristic of service marketing?

1.Intangibility

2.separability

3.heterogeneity

4.perishability


Question:
Which of the following is not a limitation of branding

1.It is expensive

2.It reduces selling efforts

3.It promotes unfair competition

4.It leads to brand monopoly


Question:
Which of the following is not an element of demographic segmentation

1.Family size

2.Population density

3.Income

4.Religion


Question:
Which of the following is not included in the function of physical supply?

1.Standardization

2.Storage

3.Transport

4.transportation


Question:
Yellow revolution refers to

1.Aquaculture

2.milk

3.poultry

4.None of these


Question:
___ pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

1.Cost plus

2.value

3.power price points

4.Penetration


Question:
_____ distribution system can be used to penetrate the rural market.

1.Satellite

2.selective

3.exclusive

4.Intensive


Question:
_____ marketing uses telecommunication devices to reach prospective customers

1.Direct marketing

2.Telemarketing

3.Catalogue marketing

4.All of these


Question:
_______ is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.

1.Cheap-jacks

2.Hawkers

3.Market traders

4.None of these


Question:
_______ is a system of branch shops operated under a centralized management and dealing in similar lines of goods.

1.Super market

2.Multiple shops

3.Self service store

4.None of these


Question:
_______ is online identity theft.

1.Eavesdropping

2.Phishing

3.Spoofing

4.None of these


Question:
_______ was first used by Eugene J Kelly.

1.Demarketing

2.meta marketing

3.mass marketing

4.Mega marketing.


Question:
________ is a low cost communication tool that can be easily tested, refined and rolled'out.

1.Opt- in- e-mail

2.i- TV

3.i- radio

4.i-kiosks


Question:
________ is a security protocol based on digital certificates.

1.Digital signature

2.Secure sockets layer protocol

3.Secure electronic transactions

4.None of these


Question:
________ refers to duplicating the brand image of one product of promote another product of the same brand.

1.Surrogate advertising

2.Shortage advertising

3.Advocacy advertising

4.None of these


Question:
_________ influence product line decisions.

1.Customer preference.

2.Change in demand

3.Product sepecialisation

4.All of these.


Question:
_________ Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

1.De marketing

2.meta marketing

3.mass marketing

4.Mega marketing.


Question:
_________ is a system of selling goods directly to customers through a network of self employed people

1.Multilevel marketing

2.Whole sale marketing

3.Vertical marketing

4.None of these


Question:
_________ simply refers to product planning.

1.Merchandising

2.Assembling

3.R & D

4.None o f these


Question:
__________ type of advertisement is used when the product enters into growth stage of PLC

1.Selective advertising

2.Reminder advertising

3.Primary advertising

4.None of these


More MCQS

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  2. MBA Accounting MCQ Question Set 2
  3. MBA Accounting MCQ Question Set 3
  4. MBA Accounting MCQ Question Set 4
  5. MBA Accounting MCQ Question Set 5
  6. MBA Accounting MCQ Question Set 6
  7. MBA Accounting MCQ Question Set 7
  8. MBA Accounting MCQ Question Set 8
  9. MBA Accounting MCQ Question Set 9
  10. MBA Accounting MCQ Question Set 10
  11. MBA Advertising and Sales Promotion Mcq Set 1
  12. MBA Advertising and Sales Promotion Mcq Set 2
  13. MBA Advertising and Sales Promotion Mcq Set 3
  14. MBA Advertising and Sales Promotion Mcq Set 4
  15. MBA Advertising and Sales Promotion Mcq Set 5
  16. MBA Advertising and Sales Promotion Mcq Set 6
  17. MBA Advertising and Sales Promotion Mcq Set 7
  18. MBA Advertising and Sales Promotion Mcq Set 8
  19. MBA Advertising and Sales Promotion Mcq Set 9
  20. MBA Advertising and Sales Promotion Mcq Set 10
  21. MBA Advertising and Sales Promotion Mcq Set 11
  22. MBA Advertising and Sales Promotion Mcq Set 12
  23. MBA Advertising and Sales Promotion Mcq Set 13
  24. MBA Behavioural and Allied Sciences MCQ Set 1
  25. MBA Behavioural and Allied Sciences MCQ Set 2
  26. MBA Behavioural and Allied Sciences MCQ Set 3
  27. MBA Behavioural and Allied Sciences MCQ Set 4
  28. MBA Behavioural and Allied Sciences MCQ Set 5
  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
  35. MBA Brand Management MCQ Set 2
  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
  45. MBA Business Communication MCQ Set 7
  46. MBA Business Communication MCQ Set 8
  47. MBA Business Communication MCQ Set 9
  48. MBA Brand Management MCQ Set 10
  49. MBA Brand Management MCQ Set 11
  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
  82. MBA Business Statistics Mcq Set 2
  83. MBA Computers In Management Mcq Set 1
  84. MBA Computers In Management Mcq Set 2
  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
  88. MBA Cost and Managerial Accounting Mcq Set 1
  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
  98. MBA Cost and Managerial Accounting Mcq Set 11
  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
  134. MBA Insurance and Risk Management Mcq Set 4
  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
  157. MBA Marketing Management Mcq Set 12
  158. MBA Marketing Management Mcq Set 13
  159. MBA Media Planning Mcq Set 1
  160. MBA Media Planning Mcq Set 2
  161. MBA Media Planning Mcq Set 3
  162. MBA Media Planning Mcq Set 4
  163. MBA Operations Research Mcq Set 1
  164. MBA Operations Research Mcq Set 2
  165. MBA Operations Research Mcq Set 3
  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
  168. MBA Organisational Behavior Mcq Set 1
  169. MBA Organisational Behavior Mcq Set 2
  170. MBA Organisational Behavior Mcq Set 3
  171. MBA Organisational Behavior Mcq Set 4
  172. MBA Principles and Practices of Management Mcq Set 1
  173. MBA Principles and Practices of Management Mcq Set 2
  174. MBA Principles and Practices of Management Mcq Set 3
  175. MBA Principles and Practices of Management Mcq Set 4
  176. MBA Principles and Practices of Management Mcq Set 5
  177. MBA Principles and Practices of Management Mcq Set 6
  178. MBA Principles and Practices of Management Mcq Set 7
  179. MBA Principles and Practices of Management Mcq Set 8
  180. MBA Principles and Practices of Management Mcq Set 9
  181. MBA Production and Operations Management Mcq Set 1
  182. MBA Production and Operations Management Mcq Set 2
  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
  187. MBA Production and Operations Management Mcq Set 7
  188. MBA Production and Operations Management Mcq Set 8
  189. MBA Production and Operations Management Mcq Set 9
  190. MBA Production and Operations Management Mcq Set 10
  191. MBA System Analysis and Design Mcq Set 1
  192. MBA System Analysis and Design Mcq Set 2
  193. MBA System Analysis and Design Mcq Set 3
  194. MBA System Analysis and Design Mcq Set 4
  195. MBA System Analysis and Design Mcq Set 5
  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
  200. MBA Total Quality Management Mcq Set 1
  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
  204. MBA Total Quality Management Mcq Set 5
  205. MBA Total Quality Management Mcq Set 6
  206. MBA Total Quality Management Mcq Set 7
  207. MBA Total Quality Management Mcq Set 8
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