MBA/MBA Marketing Management Mcq Set 13 Sample Test,Sample questions

Question:
A certain bank has a credit card which is known by the name of a famous airline. This is an example of:

1.Co-branding

2.Ingredient branding

3.Sub-brand

4.Line extension


Question:
A value-based pricing strategy involves which of the following?

1.The pricing is based on amount of units that can be sold

2.Setting price based on buyers' perceptions of value rather than on seller's cost

3.The company adds up the costs of making the product and sets a price that covers the cost plus target profit

4.None of the above


Question:
A ______ good is purchased without much planning or effort while a ______ product is purchased on a regular basis by consumers.

1.Staple, impulse

2.Emergency, Staple

3.Impulse, Staple

4.Staple, Emergency


Question:
Advertising and distribution are examples of ______________ type of measure which are used for brand health check.

1.Perceptual

2.Profitability

3.Purchasing and sales

4.Marketing support


Question:
Desirability, performance and communicability are related to ______________ characteristic of a brand image.

1.Strong

2.Uniqueness

3.Favorability

4.None of these


Question:
Identify the service which has the highest credence quality:

1.Tailoring

2.Restaurant Meals

3.Haircut

4.Medical diagnosis


Question:
Identify which is an intangible component of a hair cutting salon:

1.Imported hair care products

2.Skill of the employee

3.Certificate of excellence displayed on the counter

4.None of these


Question:
If a small change in price of a product results in a large change in the demand then:

1.The demand of the product is elastic

2.The demand of the product is inelastic

3.E should be equal to 1

4.None of these


Question:
Major product variables that retailers must consider includes:

1.Services Mix

2.Product Assortment

3.Store atmosphere

4.All of these


Question:
Marketers can apply branding on:

1.A product

2.A place

3.A service

4.All of these


Question:
Restaurant chains generally try to ensure that the taste of food remains same across the restaurants. This is an example of the restaurants trying to control:

1.Perishability

2.Inseparability

3.Variability

4.Intangibility


Question:
Right branding increases _______ of the product, which should be more than that of the generic product.

1.Market Share

2.Profit

3.Sales

4.Value


Question:
The branding strategy made famous by Intel wherein it focused on creating a brand of a particular component in a computer is also termed as:

1.Ingredient branding

2.Co-branding

3.Sub-branding

4.None of these


Question:
The channel partner for an air conditioner manufacturing firm informs the firm regularly about new features customers are looking for in air conditioners. Here, the channel partner is performing the additional function of _____

1.Negotiation

2.Product assembly

3.Matching

4.Marketing research


Question:
The component of service quality which requires employees engaged in service delivery to be prompt and helpful in their work is:

1.Tangibles

2.Empathy

3.Responsiveness

4.Assurance


Question:
The first step in developing effective marketing communication is:

1.Identifying target audience

2.Set objectives

3.Design communication

4.Select channels


Question:
The fourth stage of the stage gate system for new product development is:

1.Concept development and testing

2.Prototype testing

3.Production

4.Ideation and Screening


Question:
The promotional goals a firm develops might be aimed at all of the following, EXCEPT:

1.Increasing use of product

2.Increasing awareness of the product

3.Identifying potential market of the product

4.All of these may be the aim of the company


Question:
The topmost level of the BRANDZ model is:

1.Relevance

2.Performance

3.Bonding

4.Presence


Question:
This product characteristic explains why carpet or vacuum cleaners are not needed in countries where people like to sweep and mop the floor daily.

1.Relative advantage

2.Compatibility

3.Observability

4.Complexity


Question:
Which of the following is not a desirable quality for a brand name?

1.It should be easy to pronounce, recognize, and remember.

2.The name should translate easily into foreign languages.

3.It should be distinctive

4.The brand should almost always be a long word to get attention.


Question:
Which of the following is not an advantage experienced by pioneers of new product?

1.Pioneers are able to create high brand recall

2.Pioneers take advantage of customer inertia as the customers continue to purchase the pioneer product

3.Pioneers sometime launch products before the consumers are ready to accept the product

4.Pioneers achieve economies of scale more quickly than followers


Question:
Which of the following is not true regarding marketing strategy at the growth stage of the product?

1.Enter new market segments

2.Expand distribution network

3.Add new model and flanker products

4.Exit current market


Question:
Which of the following is not true regarding target return pricing?

1.It requires reliable estimate of number of units sold

2.Profit remains unaffected if actual sale number differs from that of estimated sales

3.Total capital invested in production is required to use this method

4.This method is not suitable for totally new products


Question:
Which of the following is not true regarding the role of a brand?

1.Reduces buyers search cost

2.Reduces buyers perceived risk regarding quality and consistency

3.Enhances repeat purchase for the seller

4.Reduces price premium that is charged for the product


Question:
Which of the following is the best way to reduce interpretation gap?

1.Pretest communications to make sure message is clear

2.Educate customers to see reality of service quality delivered

3.Ensure service performance meets standards

4.Ensure communication promises are realistic


Question:
Which of the following will increase the value of index of retail saturation?

1.Decrease in number of customers in trading area

2.Decrease in average expenditure per person for the product in the trading area

3.Decrease in total selling space allocated to related products in trading area

4.None of these


Question:
Which step of the strategic brand management process is concerned with brand audits, brand tracking and brand equity management system?

1.Identify and establish brand positioning

2.Measure and integrate brand performance

3.Marketing programs for Branding plan and execution

4.None of these


Question:
While determining the types of need that can be satisfied by a new product, considerations of price sensitivity, distribution needs and service needs relate to:

1.Types of need

2.Timing of need

3.Controllable market elements

4.Trial risks


Question:
____ focusses on two way communication and involvement with consumers through personalizing messages and tracking activity of online consumers.

1.Interactive marketing

2.Content marketing

3.Location based marketing

4.None of these


Question:
_______ is an extreme form of selective distribution in which only one wholesaler, retailer or distributor is used in a specific geographical area.

1.Selective distribution

2.Exclusive distribution

3.Intensive distribution

4.Digital distribution


Question:
_______involves the activities in selling goods or services to those who buy for resale or business purposes while ______________ involves activities in selling goods or services for personal and non-business use.

1.Retailing, wholesaling

2.Distribution, wholesaling

3.Retailing, Distribution

4.Wholesaling, retailing


Question:
________ is defined as the planning, developing and presenting product lines for identified target market with regards to pricing, assortment, styling and timing while meeting the company’s financial goals.

1.Category management

2.Category management

3.Retail layout management

4.Merchandising management


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  15. MBA Advertising and Sales Promotion Mcq Set 5
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  26. MBA Behavioural and Allied Sciences MCQ Set 3
  27. MBA Behavioural and Allied Sciences MCQ Set 4
  28. MBA Behavioural and Allied Sciences MCQ Set 5
  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
  35. MBA Brand Management MCQ Set 2
  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
  45. MBA Business Communication MCQ Set 7
  46. MBA Business Communication MCQ Set 8
  47. MBA Business Communication MCQ Set 9
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  49. MBA Brand Management MCQ Set 11
  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
  82. MBA Business Statistics Mcq Set 2
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  84. MBA Computers In Management Mcq Set 2
  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
  88. MBA Cost and Managerial Accounting Mcq Set 1
  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
  98. MBA Cost and Managerial Accounting Mcq Set 11
  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
  134. MBA Insurance and Risk Management Mcq Set 4
  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
  157. MBA Marketing Management Mcq Set 12
  158. MBA Marketing Management Mcq Set 13
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  160. MBA Media Planning Mcq Set 2
  161. MBA Media Planning Mcq Set 3
  162. MBA Media Planning Mcq Set 4
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  164. MBA Operations Research Mcq Set 2
  165. MBA Operations Research Mcq Set 3
  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
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  170. MBA Organisational Behavior Mcq Set 3
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  180. MBA Principles and Practices of Management Mcq Set 9
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  182. MBA Production and Operations Management Mcq Set 2
  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
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  188. MBA Production and Operations Management Mcq Set 8
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  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
  200. MBA Total Quality Management Mcq Set 1
  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
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