MBA/MBA Media Planning Mcq Set 1 Sample Test,Sample questions

Question:
A cookie is a file on the users browser that uniquely identifies _____

1.the advertiser

2.the buyer

3.the seller

4.the user


Question:
A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and ______

1.programme

2.action

3.audience

4.Media


Question:
A graphical representation of the media schedule information is called a

1.A Timetable

2.Media Objectives

3.A Media Flowchart

4.A Media Plan


Question:
A large amount of _________ advertising is for retailers, local businesses and for promotions.

1.news paper

2.magazines

3.radio

4.television


Question:
A magazine _________starts with its circulation and grows as original readers pass an issue along to other readers.

1.sub scribe

2.reader

3.audience

4.publisher


Question:
A person (or group) who has control over what information is disseminated to the audience is known as:

1.Newscaster

2.Reporter

3.Regulator

4.Gatekeeper


Question:
A products purchase cycle may also influence media ____

1.planning

2.scheduling

3.mix

4.cost


Question:
A statement about what an organization wants to become, which sets out an organization's future, is referred to as:

1.Mission

2.Mission

3.Organizational Goals

4.Vision


Question:
A statement that sets out what the organization wishes to achieve in the long term is referred to as:

1.Mission

2.Vision

3.Vision

4.Strategic context


Question:
A type of publication whereby the content is primarily focused on one particular type of Business or Industry is called as

1.Horizontal Publication

2.Parallel Publication

3.Trade Publication

4.Yellow Publication


Question:
Addressable media are used

1.For two-way communication

2.For social media

3.To deliver customized marketing messages to identifiable prospects

4.For one way communication


Question:
Advertisers use many factors other than the _________ in their media analyses and plans.

1.activities

2.audience

3.attributes

4.influntials


Question:
Advertising media do not operate in a vacuum: they must be part of the overall and advertising plans.

1.marketing

2.media

3.corporate

4.campaign


Question:
Advertising media do not operate in a vacuum: they must be part of the overall _________and advertising plans.

1.marketing

2.media

3.corporate

4.campaign


Question:
Advertising to todays consumers, we need to look beyond the _________ media of print, radio, and television.

1.traditional

2.non - traditional

3.social

4.new


Question:
An effective media strategy requires a degree of ____

1.continuity

2.mediamix

3.flexibility

4.discontinuous


Question:
Which of the following is not the conditions necessary for the achievement of sustainable competitive advantage (SCA)?

1.The perceived difference results from cheaper price

2.The customer consistently perceives a positive difference between the products and services offered by a company and its competitors.

3.The perceived difference results from the company's relatively greater capability.

4.The perceived difference persists for a reasonable period of time.


Question:
Which of the following refers to spillover media?

1.It refers to particular magazines that are chosen according to how well they expose the message to the media audience.

2.It refers to the specific types of people the advertiser wants to reach.

3.It refers to all communications vehicles available to a marketer.

4.It refers to local media that many consumers in a neighboring country inadvertently receive.


Question:
Which of the following would not be involved in setting media objectives?

1.Geographic

2.Frequency

3.Reach

4.Low involvement purchase decisions


Question:
__ the appropriate market segment has become ever more imp ort ant when carrying out e-branding campaigns.

1.Segmenting

2.Positioning

3.Targeting

4.Implementing


Question:
____ advertising affords the marketer the ability to engage the consumer in a direct and personal way.

1.Interactive

2.Contextual

3.Traditional

4.Website.


Question:
____ advertising is a type of online advertising commonly used for content based websites.

1.Interactive

2.Contextual

3.Traditional

4.Corporate.


Question:
____ covers two broad decisions selection of media class, and selection of media vehicle with in media class.

1.Media mix

2.Media strategy

3.Media objective

4.Media selection


Question:
____ is away of describing audience based on the their life style, attitudes, aspirations, habits etc.

1.Demographics

2.Psycho graphics

3.Socio-economic

4.Infographics


Question:
____refers to the presentation of an advertising message to a prospective or existing client.

1.Pitch

2.Rate cards

3.Estimate

4.Point-of-purchase.


Question:
_____ are filled with videos, podcasts, Really simple syndication (RSS) feeds for targeted news and information, downloadable images, and presentations.

1.Online newsrooms

2.Websites

3.Mobile advertising

4.Interactive newsrooms.


Question:
_____ are purchases of TV time in certain markets by regional or national companies.

1.Affiliates

2.Spot buys

3.Spilit run

4.Air time


Question:
_____ covers two broad decisions selectionof media class, and selection of media vehicle with in media class.

1.Media mix

2.Media strategy

3.Media objective

4.Media selection


Question:
_____ in advertising. is a series of decisions involvin g the delivery of message to the targeted audience.

1.Market Analysis

2.Market Analysis

3.Media Planning

4.Media Strategy


Question:
_____ is a scheduling strategy in which planned messages run in intermittent periods.

1.Media run

2.Continuous scheduling

3.Pulsing

4.Flighting


Question:
_____ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.

1.Demographic

2.Psychographic

3.Socio-economic

4.Infographics


Question:
_____ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.

1.Market needs analysis

2.Portfolio analysis

3.Strategic market analysis

4.Organizational analysis


Question:
_____ measures the intensity of a media schedule, based on repeated exposures to the medium or the program.

1.Frequency

2.Reach

3.Rating

4.Gross impression


Question:
_____ refers to the average number of times an individual within target audience is exposed to a media vehicle during a given period of time.

1.Frequency

2.Reach

3.Continuity

4.CPM


Question:
_____ refers to the number of people that will be exposed to a media vehicle at least once during a given period of time.

1.Frequency

2.Reach

3.CPM

4.CPP


Question:
_____ services are agencies that specialize in buying time and space.

1.Media selling

2.Media planning

3.Media buying

4.Media organizing.


Question:
_____ technology is changing the way consumers relate to products and markets.

1.Information

2.New

3.Digital

4.Cyber


Question:
_____ the appropriate market segment has become ever more important when carrying out e-branding campaigns.

1.Segmenting

2.Positioning

3.Targeting

4.Implementing


Question:
______ are about organizations seeking gaps in broad market segments or finding gaps in competitors' product ranges.

1.Market niche strategies

2.Differentiation

3.Cost leadership

4.Focus Strategies


Question:
______ describes what you want the media plan to accomplish.

1.Media Objective

2.Media analysis

3.Media mix

4.Media strategy


Question:
______ have different expectations and different relationships with companies from which they purchase products and services.

1.Hetrogenous Consumers

2.Homogenous Consumers

3.Cyber Consumers

4.Diverse Consumers


Question:
______ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.

1.Demographics

2.Psychographics

3.Socio-economic

4.Infographics


Question:
______ is ahighly negotiable medium when it comes to pricing.

1.News paper

2.Radio

3.Television

4.Internet


Question:
______ is placing media throughout the year with equal weight in each month.

1.Pulsing

2.Flighting

3.Continuous scheduling

4.Zapping


Question:
______ refers to a method for scheduling media in which the airwaves (both cable and network TV channels) are flooded to make it virtually impossible to miss the ads.

1.Blinking

2.Flighting

3.Pulsing

4.Bursting


Question:
______, in advertising, is a series of decisions involving the delivery of message to the targeted audience.

1.Market Analysis

2.Media Objective

3.Media Planning

4.Media strategy


Question:
______is now a significant part of every global corporations marketing arsenal.

1.Internet

2.Web

3.Mobile

4.e - marketing


Question:
_______ customers can themselves become publishers, choosing to share what they have received with their social networks.

1.Publish - subscribe

2.Instant sharing

3.Multi - model viewing

4.Mobile invertising


Question:
_______ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.

1.Madison media

2.Mudra Max

3.Dentsu India

4.JWT India


Question:
_______ is a highly negotiable medium when it comes to pricing.

1.News paper

2.Radio

3.Television

4.Internet


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