MBA/MBA Media Planning Mcq Set 3 Sample Test,Sample questions

Question:
Media Buying refers to buying _________ in the selected media.

1.slot

2.space

3.vehicle

4.time and space


Question:
Media literacy means the ability to

1.Read and write

2.Create professional media

3.Understand and use media

4.Prepare for a career in media


Question:
Media planners begin their work by doing media _______

1.research

2.message

3.buying

4.Selling


Question:
Media planning has a much greater role today in the advertising industry than it did 15 years ago.

1.Unsuitable Statement

2.Wrong Statement

3.Immoral Statement

4.Correct statement


Question:
Media planning is carried out through

1.An intuitive process

2.Research and tested formulas

3.Both of the above

4.None of the above


Question:
Media scheduling and the development of creative materials must be integrated so that a company does not miss opportunities for reaching the right _________ , at the right time, in dynamic ways.

1.manufactures

2.customers

3.audience

4.individuals


Question:
Media scheduling is a very next managerial task, once the _________ is developed

1.Media plan

2.Research

3.Media mix

4.Deep impact


Question:
Media selections and scheduling decisions associated with delivering advertising constitute a

1.Media Plan

2.Message Weight

3.Media Kit

4.Problem Solving Equation


Question:
Media strategy and media tactics are

1.Same

2.Different

3.Media Plan

4.Media Process


Question:
Media strategy is making media decisions based on

1.Understanding customers wants and needs

2.The clients wishes

3.Whims of the market

4.Brand awareness rate


Question:
Most of the mobile advertising solution providers typically brought in their technology with direct relationship with agencies or ____

1.publishers

2.advertisers

3.subscribers

4.analysts.


Question:
Name the major types of advertising found in newspapers

1.Banner

2.Display

3.Classified

4.Forums


Question:
Name the strengths in using radio in a media plan

1.Cost effective

2.Time effective

3.Measurable Results

4.All of the above


Question:
New media is very cost-effective when compared to the traditional media and is highly ____

1.reliable

2.requted

3.resourceful

4.result-oriented


Question:
New media is very cost-effective when compared to the traditional media and is highly _____

1.reliable

2.requited

3.resourceful

4.result-oriented


Question:
Newspapers offer _________ as a media choice

1.High Impact

2.Low Impact

3.Low Selectivity

4.High Selectivity


Question:
OB stands for:

1.Outside Broadcast

2.Outdoor Broadcast

3.Official Beat

4.None of these


Question:
One of the following is not strength of magazines

1.Shelf-life

2.Quality reproduction

3.Inherent design flexibility

4.Deadline flexibility


Question:
One significant change in the paid-for media environment is

1.The presence of social media sites

2.Terrestrial and satellite radio offerings

3.The number of print vehicles available

4.The addition of cable TV


Question:
One weakness in using out-of-home media is

1.Relatively Low Cost

2.Difficult to Measure and Control

3.Delivers Excellent Reach

4.Demographic Flexibility


Question:
Online marketing of all types offers superior measurability and trackability in comparison to traditional ____

1.media

2.tactics

3.research

4.Information


Question:
Organizational values are important because they:

1.Help shape mission statements

2.Help increase sales

3.Help guide behavior and the recruitment and selection decisions

4.Help define market research


Question:
Place-based media occur in which venues?

1.ScaffoldingWraps

2.Spectaculars

3.Transport

4.Outdoor Billboard


Question:
Print advertising is sometimes also called

1.Business Advertising

2.Press Advertising

3.Electronic Advertising

4.Media Advertising


Question:
Psychographic profiles would include

1.The generation to which the consumer belongs

2.The lifestyle habits, attitudes and values of the consumer

3.The post code of the consumer

4.Pattern of messaging


Question:
Pulsing is a scheduling strategy that provides a floor of media support throughout the year and periodic____

1.increases

2.decreases

3.intervention

4.timing


Question:
Radio is often referred to as

1.The Theatre of the Absurd

2.Mindful Theatre

3.The Theatre of the Mind

4.Surround Sound


Question:
RADIO supports media planning as a part of _________

1.Integrated media solution

2.Vehicle

3.Does not support

4.Channel


Question:
Reach is defined as?

1.Insufficient exposure to the target audience

2.The Number of times a reader is exposed to a message

3.The total number of duplicated exposures

4.The total number of unduplicated exposures


Question:
RFID stands for

1.Rapid - frequency identification

2.Reach - frequency identification

3.Red - frequency identification

4.Radio - frequency identification


Question:
Scheduling in _________ can help avoid the irritation factor and can keep an advertising campaign fresher for a longer time.

1.continuity

2.random

3.waves

4.avails


Question:
Selectivity is related to ______

1.portrayal

2.relevance

3.support

4.coverage


Question:
Strategic media planning is a complex challenge because advertises must use their knowledge of

1.Demographics

2.Psychographics

3.Behavioural Characteristics

4.All of the above


Question:
SWOT is an acronym for:

1.Strategy, working, opinion, tactical

2.Strengths, weakness, opportunities, threats

3.Strategy, Work, openness, toughness

4.Strategy, Weakness, Opinions, Tactics


Question:
The _________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

1.web

2.TV

3.radio

4.outdoor


Question:
The _________ of target audience help s media planner to understand the media consumption habbits, and accordingly choose the most appropriate media mix.

1.analysis

2.identification

3.selection

4.classification


Question:
The _________ of target audience helps media planner to understand the media consumption habit, and accordingly choose the most appropriate media mix.

1.analysis

2.identification

3.selection

4.classification


Question:
The _________ process commences at corporate level. Here the organization sets out its overall mission, purpose, and values.

1.Researching

2.Strategic Planning

3.Controlling

4.Managing


Question:
The _________ should be the formal summation of the advertising task that the media planner will take on to a solution.

1.media brief

2.media expansion

3.media buying

4.media selling


Question:
With _________ there is a rise in metrics like cost per like and cost per fan.

1.social media

2.digital media

3.broadcast media

4.print media


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