Marketing Awareness General Knowledge Questions General knowledge(GK) MCQs | Multiple choice questions and answers | Mock Tests | Practice Papers

Question:

 A good Brand can be built up by way of

1.Customer grievances

2.Break down of IT support

3.Old age

4.Consistent offering of good services

Question:

 A Successful marketing person required one of the following qualities___________

1.Empathy

2.Sympathy

3.Insistence

4.Aggressiveness

Question:

 According to John Maynard Keynes, employment depends upon -

1.aggregate demand

2.aggregate supply

3.effective demand

4. rate of interest

Question:

 Delivery Channel means

1.maternity wards

2.handing over the products to the buyers

3.places where products are made available to the buyers

4.All of the these

Question:

 Effective Selling Skills depends on ______________

1.Number of language known to the DSA

2.Data on marketing staff

3.Information regarding IT market

4.Knowledge of related markets

Question:

 If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer?

1.3 star

2.5 star

3.1 star

4. Does not matter

Question:

 Innovation in marketing is same as -

1.Motivation

2.Inspirarion

3.Aspiration

4.Creatvity

Question:

 Leads can be best sourced from _________

1.Foreign customers

2.Yellow pages

3.Dictionary

4.List of vendors

Question:

 Open market operations are included in -

1. Qualitative techniques of credit control

2.Quantitative techniques of credit control

3.Fiscal policy control

4.Labour policy control

Question:

 The 'break-even point' is where

1.Marginal revenue equals marginal cost

2.Average revenue equals average cost

3.Total revenue equals total cost

4. None of the above

Question:

 The 'USP' of a product denotes ________

1.Usefulness of the product

2.Drawbacks of a product

3.High-selling features of a product

4.Number of allied products available

Question:

 What has been kept under the purview of Goods and Services Tax (GST) ?

1. Petroleum Products

2.Alcohol for human consumption

3.Ghee

4.Electricity

Question:

 Which among the following is not a function of marketing channel?

1.Buying

2.Selling

3.Producing

4.Promoting

Question:

 Which of the following Bank is not a Public Sector Bank?

1.IDBI Bank

2.State Bank Of India

3.Bharatiya Mahila Bank

4.HDFC Bank

Question:

 Which of the following institution belonged to foreign trade ?

1.Sreni

2.Nagaram

3.Nanadesis

4.Manigrama

Question:

 Which of the following is a process of dividing the potential market into sub-markets with common needs?

1. Arrangements

2.Positioning

3.Seeing

4.Market Segmentation

Question:

 Which one of the following is not included in the revenue account of Union Budget ?

1. Profits and Dividends of Government Departments and Public Undertakings

2.Interest Receipts

3.Small Savings

4.Tax Receipts

Question:

 Who said, "The consumar is not a moron. She is your wife"?

1.Martin Sorrel

2.Philips Kotlar

3.John Ogilvy

4. A. Padamsee

Question:

 You will find baseline, head line and sub head line in -

1.Radio ad

2.Online ad

3.Verbal ad

4.Print ad

Question:

.... is central to any definition of marketing.

1.Advertising

2.Making Profit

3.Transactions

4.Customer Relationship

Question:

...... is a social device for eliminating or reducing the loss of society from certain risk.

1.Contract

2.Premium

3.Discount

4.Insurance

Question:

A Direct Selling Agent (DSA) is required to be adapt in ___________

1.Surrogate Marketing

2.Training Skills

3.Communication Skills

4.Market Research

Question:

A market situation when many firms sell similar but not identical products is termed as -

1.Perfect competition

2. Imperfect competition

3.Monopolistic competition

4.Oligopoly

Question:

A situation of monopoly in the market refers to

1.One seller one buyer

2.Many seller one buyer

3.Many seller many buyer

4.One seller many buyer

Question:

An increase in the quantity supplied suggests -

1. a rightward shift of the supply curve

2.a leftward shift of the supply curve

3.a movement up along the supply curve

4.a movement down along the supply curve

Question:

ar utha ke jiyo" is the business tag line of -

1.Bharti Axa

2.LIC

3.Max Insurance

4.HDFC Life

Question:

Growth in Gross Tax Revenue in the case of Central Government was highest in the year -

1. 2013-14

2.2014-15

3.2015-16

4.2016-17

Question:

In which market form, a market or industry is dominated by a few firms ?

1.Perfect Competition

2.Monopoly

3.Oligopoly

4.Monopolistic

Question:

Individuals invest in insurance policy for -

1.Risk Protection only

2.Easy liquidity

3.Low Returns

4.Tax Benefit and Risk Protection

Question:

Individuals invest in insurance policy for -

1.Risk Protection only

2.Easy liquidity

3.Low Returns

4.Tax Benefit and Risk Protection

Question:

Innovation in marketing is same as -

1.Motivation

2.Inspirarion

3.Aspiration

4.Creatvity

Question:

Innovation in marketing is same as ___________

1.Abbreviation

2.Communication

3.Creativity

4.Aspiration

Question:

Market segmentation can be resorted to by dividing the target group as per

1.Income levels of customers

2.Age of the employees

3.Needs of the sales persons

4.Marketing skills of the employees

Question:

Market segmentation is useful for -

1.targeting existing clients

2.identifying prospects

3.preferential marketing

4.All of the these

Question:

Market segmentation is useful for -

1. targeting existing clients

2. identifying prospects

3.preferential marketing

4.All of these

Question:

Niche marketing can be done for -

1.Readymade garments

2.Ballpoint pens

3.Diamond jewellery

4.Golf clubs

Question:

Post-sales activities include ________

1.Sales presentation

2.Customer feedback

3.Customer identification

4.Customer apathy

Question:

Selling process includes

1.lead generation

2.product packaging

3.product designing

4.cross country contacts

Question:

State Bank of India or SBI is an Indian multinational, public sector banking and financial services company. It is a government owned corporation with its headquarters in Mumbai. Which of the following is the tagline of SBI ?

1.Pure Banking Nothing Else

2.Where Service is a Way of Life

3.The Name you can Bank Upon

4. Friend You Can Bank On

Question:

Teleconferencing is an example of which type of Distance Education ?
4) All of the above

1. Asynchronous distance education4

2.Synchronous distance education

3.Hybrid distance education

4.All of the above

Question:

The competitive position of a company can be improved by

1.Increasing the selling price

2.Reducing the margin

3.Increasing the cost price

4.Ignoring competitors

Question:

The Federal Bank Limited is an old generation private sector commercial bank. It is headquartered in -

1.Chennai, Tamil Nadu

2.Mumbai, Maharashtra

3.Aluva, Kerala

4.Thrissur, Kerala

Question:

The introduction of Goods and Service Tax from July 2017 in expected to create -

1.An uniformity in Indian market

2.Improve tax compliance

3.Only (A) above

4. Both (A) and (B) above

Question:

The main target group for SIP Schemes are -

1.All HNIs

2.All NRIs

3.All Salaried persons

4.All agriculturists

Question:

The target market for Debit Cards is

1.All existing account-holders

2.All agriculturists

3.All DSAS

4. All vendors

Question:

The term CRM used in business strategy development means -

1.Channel Root Market

2.Customer Retention Manager

3.Credit Relationship Manager

4.Customer Relationship Management

Question:

Under increasing returns the supply curve is -

1.positively slopped from left to right

2.negatively slopped from left to right

3. parallel to the quantity axis

4.parallel to the price-axis

Question:

Value added services means

1.Low cost products

2.High cost products

3.Additional services for the same cost

4.Giving discounts

Question:

When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -

1.Non-Existing Demand

2.Latent Demand

3.Irregular Demand

4.Declining Demand

Question:

When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -

1. Non-Existing Demand

2.Latent Demand

3.Irregular Demand

4.Declining Demand

Question:

When some goods productive factors are completely fixed in amount, regardless of price, the supply curve is -

1.horizontal

2.downward sloping to the right

3.vertical

4.upward sloping to the right

Question:

Which of the following is a process of dividing the potential market into sub-markets with common needs ?

1.Arrangements

2.Positioning

3.Seeing

4.Market Segmentation

Question:

Which of the following is an indirect tax?

1.Wealth tax

2.Corporation tax

3.Excise duty

4.Capital gains tax

Question:

Which of the following taxes is levied by the Gram Panchayats ?

1.Sales Tax

2.Land Revenue Tax

3.Tax on Local Fairs

4.None of the above

Question:

Which of the following terms is not covered under General insurance?

1.Marine Insurance

2.Fine Insurance

3.Motor Insurance

4.Life Insurance

Question:

Which one of the following is not an assumption in the law of demand?

1.There are no changes in the taste and preferences of consumers

2.Income of consumers remains constant

3.Consumers are affected by demonstration effect

4.There are no changes in the price of substitute goods

Question:

Which stage in product the cycle focuses on expanding marketing and creating product awareness?

1.Introduction Stage

2.Declining Stage

3.Maturity Stage

4.Expansion Stage

Question:

_ is central to any definition of marketing.

1.Advertising

2.Making Profit

3.Transactions

4.Customer Relationship

Question:

_____ is a social device for eliminating or reducing the loss of society from certain risk.

1.Contract

2.Premium

3.Discount

4.Insurance

Posted on by R4R Team

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General knowledge(GK)/Marketing Awareness General Knowledge Questions Sample Test,Sample questions

Question: A good Brand can be built up by way of

Question: A Successful marketing person required one of the following qualities___________

Question: According to John Maynard Keynes, employment depends upon -

Question: Delivery Channel means

Question: Effective Selling Skills depends on ______________

Question: If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer?

Question: Innovation in marketing is same as -

Question: Leads can be best sourced from _________

Question: Open market operations are included in -

Question: The 'break-even point' is where

Question: The 'USP' of a product denotes ________

Question: What has been kept under the purview of Goods and Services Tax (GST) ?

Question: Which among the following is not a function of marketing channel?

Question: Which of the following Bank is not a Public Sector Bank?

Question: Which of the following institution belonged to foreign trade ?

Question: Which of the following is a process of dividing the potential market into sub-markets with common needs?

Question: Which one of the following is not included in the revenue account of Union Budget ?

Question: Who said, "The consumar is not a moron. She is your wife"?

Question: You will find baseline, head line and sub head line in -

Question: .... is central to any definition of marketing.

Question: ...... is a social device for eliminating or reducing the loss of society from certain risk.

Question: A Direct Selling Agent (DSA) is required to be adapt in ___________

Question: A market situation when many firms sell similar but not identical products is termed as -

Question: A situation of monopoly in the market refers to

Question: An increase in the quantity supplied suggests -

Question: ar utha ke jiyo" is the business tag line of -

Question: Growth in Gross Tax Revenue in the case of Central Government was highest in the year -

Question: In which market form, a market or industry is dominated by a few firms ?

Question: Individuals invest in insurance policy for -

Question: Individuals invest in insurance policy for -

Question: Innovation in marketing is same as -

Question: Innovation in marketing is same as ___________

Question: Market segmentation can be resorted to by dividing the target group as per

Question: Market segmentation is useful for -

Question: Market segmentation is useful for -

Question: Niche marketing can be done for -

Question: Post-sales activities include ________

Question: Selling process includes

Question: State Bank of India or SBI is an Indian multinational, public sector banking and financial services company. It is a government owned corporation with its headquarters in Mumbai. Which of the following is the tagline of SBI ?

Question: Teleconferencing is an example of which type of Distance Education ? 4) All of the above

Question: The competitive position of a company can be improved by

Question: The Federal Bank Limited is an old generation private sector commercial bank. It is headquartered in -

Question: The introduction of Goods and Service Tax from July 2017 in expected to create -

Question: The main target group for SIP Schemes are -

Question: The target market for Debit Cards is

Question: The term CRM used in business strategy development means -

Question: Under increasing returns the supply curve is -

Question: Value added services means

Question: When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -

Question: When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -

Question: When some goods productive factors are completely fixed in amount, regardless of price, the supply curve is -

Question: Which of the following is a process of dividing the potential market into sub-markets with common needs ?

Question: Which of the following is an indirect tax?

Question: Which of the following taxes is levied by the Gram Panchayats ?

Question: Which of the following terms is not covered under General insurance?

Question: Which one of the following is not an assumption in the law of demand?

Question: Which stage in product the cycle focuses on expanding marketing and creating product awareness?

Question: _ is central to any definition of marketing.

Question: _____ is a social device for eliminating or reducing the loss of society from certain risk.

More MCQS

R4R Team

Question:
A good Brand can be built up by way of

Question:
A Successful marketing person required one of the following qualities___________

Question:
According to John Maynard Keynes, employment depends upon -

Question:
Delivery Channel means

Question:
Effective Selling Skills depends on ______________

Question:
If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer?

Question:
Innovation in marketing is same as -

Question:
Leads can be best sourced from _________

Question:
Open market operations are included in -

Question:
The 'break-even point' is where

Question:
The 'USP' of a product denotes ________

Question:
What has been kept under the purview of Goods and Services Tax (GST) ?

Question:
Which among the following is not a function of marketing channel?

Question:
Which of the following Bank is not a Public Sector Bank?

Question:
Which of the following institution belonged to foreign trade ?

Question:
Which of the following is a process of dividing the potential market into sub-markets with common needs?

Question:
Which one of the following is not included in the revenue account of Union Budget ?

Question:
Who said, "The consumar is not a moron. She is your wife"?

Question:
You will find baseline, head line and sub head line in -

Question:
.... is central to any definition of marketing.

Question:
...... is a social device for eliminating or reducing the loss of society from certain risk.

Question:
A Direct Selling Agent (DSA) is required to be adapt in ___________

Question:
A market situation when many firms sell similar but not identical products is termed as -

Question:
A situation of monopoly in the market refers to

Question:
An increase in the quantity supplied suggests -

Question:
ar utha ke jiyo" is the business tag line of -

Question:
Growth in Gross Tax Revenue in the case of Central Government was highest in the year -

Question:
In which market form, a market or industry is dominated by a few firms ?

Question:
Individuals invest in insurance policy for -

Question:
Individuals invest in insurance policy for -

Question:
Innovation in marketing is same as -

Question:
Innovation in marketing is same as ___________

Question:
Market segmentation can be resorted to by dividing the target group as per

Question:
Market segmentation is useful for -

Question:
Market segmentation is useful for -

Question:
Niche marketing can be done for -

Question:
Post-sales activities include ________

Question:
Selling process includes

Question:
State Bank of India or SBI is an Indian multinational, public sector banking and financial services company. It is a government owned corporation with its headquarters in Mumbai. Which of the following is the tagline of SBI ?

Question:
Teleconferencing is an example of which type of Distance Education ? 4) All of the above

Question:
The competitive position of a company can be improved by

Question:
The Federal Bank Limited is an old generation private sector commercial bank. It is headquartered in -

Question:
The introduction of Goods and Service Tax from July 2017 in expected to create -

Question:
The main target group for SIP Schemes are -

Question:
The target market for Debit Cards is

Question:
The term CRM used in business strategy development means -

Question:
Under increasing returns the supply curve is -

Question:
Value added services means

Question:
When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -

Question:
When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -

Question:
When some goods productive factors are completely fixed in amount, regardless of price, the supply curve is -

Question:
Which of the following is a process of dividing the potential market into sub-markets with common needs ?

Question:
Which of the following is an indirect tax?

Question:
Which of the following taxes is levied by the Gram Panchayats ?

Question:
Which of the following terms is not covered under General insurance?

Question:
Which one of the following is not an assumption in the law of demand?

Question:
Which stage in product the cycle focuses on expanding marketing and creating product awareness?

Question:
_ is central to any definition of marketing.

Question:
_____ is a social device for eliminating or reducing the loss of society from certain risk.