General knowledge(GK)/Marketing Awareness General Knowledge Questions Sample Test,Sample questions

Question:
 A good Brand can be built up by way of

1.Customer grievances

2.Break down of IT support

3.Old age

4.Consistent offering of good services


Question:
 A Successful marketing person required one of the following qualities___________

1.Empathy

2.Sympathy

3.Insistence

4.Aggressiveness


Question:
 According to John Maynard Keynes, employment depends upon -

1.aggregate demand

2.aggregate supply

3.effective demand

4. rate of interest


Question:
 Delivery Channel means

1.maternity wards

2.handing over the products to the buyers

3.places where products are made available to the buyers

4.All of the these


Question:
 Effective Selling Skills depends on ______________

1.Number of language known to the DSA

2.Data on marketing staff

3.Information regarding IT market

4.Knowledge of related markets


Question:
 If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer?

1.3 star

2.5 star

3.1 star

4. Does not matter


Question:
 Innovation in marketing is same as -

1.Motivation

2.Inspirarion

3.Aspiration

4.Creatvity


Question:
 Leads can be best sourced from _________

1.Foreign customers

2.Yellow pages

3.Dictionary

4.List of vendors


Question:
 Open market operations are included in -

1. Qualitative techniques of credit control

2.Quantitative techniques of credit control

3.Fiscal policy control

4.Labour policy control


Question:
 The 'break-even point' is where

1.Marginal revenue equals marginal cost

2.Average revenue equals average cost

3.Total revenue equals total cost

4. None of the above


Question:
 The 'USP' of a product denotes ________

1.Usefulness of the product

2.Drawbacks of a product

3.High-selling features of a product

4.Number of allied products available


Question:
 What has been kept under the purview of Goods and Services Tax (GST) ?

1. Petroleum Products

2.Alcohol for human consumption

3.Ghee

4.Electricity


Question:
 Which among the following is not a function of marketing channel?

1.Buying

2.Selling

3.Producing

4.Promoting


Question:
 Which of the following Bank is not a Public Sector Bank?

1.IDBI Bank

2.State Bank Of India

3.Bharatiya Mahila Bank

4.HDFC Bank


Question:
 Which of the following institution belonged to foreign trade ?

1.Sreni

2.Nagaram

3.Nanadesis

4.Manigrama


Question:
 Which of the following is a process of dividing the potential market into sub-markets with common needs?

1. Arrangements

2.Positioning

3.Seeing

4.Market Segmentation


Question:
 Which one of the following is not included in the revenue account of Union Budget ?

1. Profits and Dividends of Government Departments and Public Undertakings

2.Interest Receipts

3.Small Savings

4.Tax Receipts


Question:
 Who said, "The consumar is not a moron. She is your wife"?

1.Martin Sorrel

2.Philips Kotlar

3.John Ogilvy

4. A. Padamsee


Question:
 You will find baseline, head line and sub head line in -

1.Radio ad

2.Online ad

3.Verbal ad

4.Print ad


Question:
.... is central to any definition of marketing.

1.Advertising

2.Making Profit

3.Transactions

4.Customer Relationship


Question:
...... is a social device for eliminating or reducing the loss of society from certain risk.

1.Contract

2.Premium

3.Discount

4.Insurance


Question:
A Direct Selling Agent (DSA) is required to be adapt in ___________

1.Surrogate Marketing

2.Training Skills

3.Communication Skills

4.Market Research


Question:
A market situation when many firms sell similar but not identical products is termed as -

1.Perfect competition

2. Imperfect competition

3.Monopolistic competition

4.Oligopoly


Question:
A situation of monopoly in the market refers to

1.One seller one buyer

2.Many seller one buyer

3.Many seller many buyer

4.One seller many buyer


Question:
An increase in the quantity supplied suggests -

1. a rightward shift of the supply curve

2.a leftward shift of the supply curve

3.a movement up along the supply curve

4.a movement down along the supply curve


Question:
ar utha ke jiyo" is the business tag line of -

1.Bharti Axa

2.LIC

3.Max Insurance

4.HDFC Life


Question:
Growth in Gross Tax Revenue in the case of Central Government was highest in the year -

1. 2013-14

2.2014-15

3.2015-16

4.2016-17


Question:
In which market form, a market or industry is dominated by a few firms ?

1.Perfect Competition

2.Monopoly

3.Oligopoly

4.Monopolistic


Question:
Individuals invest in insurance policy for -

1.Risk Protection only

2.Easy liquidity

3.Low Returns

4.Tax Benefit and Risk Protection


Question:
Individuals invest in insurance policy for -

1.Risk Protection only

2.Easy liquidity

3.Low Returns

4.Tax Benefit and Risk Protection


Question:
Innovation in marketing is same as -

1.Motivation

2.Inspirarion

3.Aspiration

4.Creatvity


Question:
Innovation in marketing is same as ___________

1.Abbreviation

2.Communication

3.Creativity

4.Aspiration


Question:
Market segmentation can be resorted to by dividing the target group as per

1.Income levels of customers

2.Age of the employees

3.Needs of the sales persons

4.Marketing skills of the employees


Question:
Market segmentation is useful for -

1. targeting existing clients

2. identifying prospects

3.preferential marketing

4.All of these


Question:
Market segmentation is useful for -

1.targeting existing clients

2.identifying prospects

3.preferential marketing

4.All of the these


Question:
Niche marketing can be done for -

1.Readymade garments

2.Ballpoint pens

3.Diamond jewellery

4.Golf clubs


Question:
Post-sales activities include ________

1.Sales presentation

2.Customer feedback

3.Customer identification

4.Customer apathy


Question:
Selling process includes

1.lead generation

2.product packaging

3.product designing

4.cross country contacts


Question:
State Bank of India or SBI is an Indian multinational, public sector banking and financial services company. It is a government owned corporation with its headquarters in Mumbai. Which of the following is the tagline of SBI ?

1.Pure Banking Nothing Else

2.Where Service is a Way of Life

3.The Name you can Bank Upon

4. Friend You Can Bank On


Question:
Teleconferencing is an example of which type of Distance Education ?
4) All of the above

1. Asynchronous distance education4

2.Synchronous distance education

3.Hybrid distance education

4.All of the above


Question:
The competitive position of a company can be improved by

1.Increasing the selling price

2.Reducing the margin

3.Increasing the cost price

4.Ignoring competitors


Question:
The Federal Bank Limited is an old generation private sector commercial bank. It is headquartered in -

1.Chennai, Tamil Nadu

2.Mumbai, Maharashtra

3.Aluva, Kerala

4.Thrissur, Kerala


Question:
The introduction of Goods and Service Tax from July 2017 in expected to create -

1.An uniformity in Indian market

2.Improve tax compliance

3.Only (A) above

4. Both (A) and (B) above


Question:
The main target group for SIP Schemes are -

1.All HNIs

2.All NRIs

3.All Salaried persons

4.All agriculturists


Question:
The target market for Debit Cards is

1.All existing account-holders

2.All agriculturists

3.All DSAS

4. All vendors


Question:
The term CRM used in business strategy development means -

1.Channel Root Market

2.Customer Retention Manager

3.Credit Relationship Manager

4.Customer Relationship Management


Question:
Under increasing returns the supply curve is -

1.positively slopped from left to right

2.negatively slopped from left to right

3. parallel to the quantity axis

4.parallel to the price-axis


Question:
Value added services means

1.Low cost products

2.High cost products

3.Additional services for the same cost

4.Giving discounts


Question:
When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -

1. Non-Existing Demand

2.Latent Demand

3.Irregular Demand

4.Declining Demand


Question:
When consumers may share a strong need that cannot be satisfied by an existing product, it is known as -

1.Non-Existing Demand

2.Latent Demand

3.Irregular Demand

4.Declining Demand


Question:
When some goods productive factors are completely fixed in amount, regardless of price, the supply curve is -

1.horizontal

2.downward sloping to the right

3.vertical

4.upward sloping to the right


Question:
Which of the following is a process of dividing the potential market into sub-markets with common needs ?

1.Arrangements

2.Positioning

3.Seeing

4.Market Segmentation


Question:
Which of the following is an indirect tax?

1.Wealth tax

2.Corporation tax

3.Excise duty

4.Capital gains tax


Question:
Which of the following taxes is levied by the Gram Panchayats ?

1.Sales Tax

2.Land Revenue Tax

3.Tax on Local Fairs

4.None of the above


Question:
Which of the following terms is not covered under General insurance?

1.Marine Insurance

2.Fine Insurance

3.Motor Insurance

4.Life Insurance


Question:
Which one of the following is not an assumption in the law of demand?

1.There are no changes in the taste and preferences of consumers

2.Income of consumers remains constant

3.Consumers are affected by demonstration effect

4.There are no changes in the price of substitute goods


Question:
Which stage in product the cycle focuses on expanding marketing and creating product awareness?

1.Introduction Stage

2.Declining Stage

3.Maturity Stage

4.Expansion Stage


Question:
_ is central to any definition of marketing.

1.Advertising

2.Making Profit

3.Transactions

4.Customer Relationship


Question:
_____ is a social device for eliminating or reducing the loss of society from certain risk.

1.Contract

2.Premium

3.Discount

4.Insurance


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