Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

Question:Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?

1. It is directly proportional to the popularity of the keyword

2. It is inversely proportional to the competiton for the keyword c.

3.It is directly proportional to the chances of the keyword ranking on the first page of the Google search results

4.It is directly proportional to the chances of the keyword ranking on the first page of the Google search results


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