A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.
2.Tricky banner ad
A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:
A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,
A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.
Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,
AIDA stands for:
1.Attention, Interest, Desire and Action
2.Approach, Intelligence, Demand and Assurance
3.Attitude, Interest, Decision and Action
4.Assurance, Interest, Desire and Action
2.Stage in product life cycle
An account in advertising parlance:
1.The budget earmarked for a campaign
3.Giving an account of Ad campaign strategy
4.A report of the account executive to the creative team
An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
1.Trick banner Ad
1.Advertising Management Association
2.American Marketing Association
3.Advertising and Marketing Association
4.American Marketing Agency
In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,
In advertising jargon `premium´ means;
1.The amount given to an ad agency by an advertiser
2.An item that is offered to help promote a product
3.The interval of publishing or broadcasting an ad item among consumers
4.A tax amount given to government by an advertiser
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:
1.Provide a basic reason for the consumer to act
2.Explain guilt and enrichment
3.Satisfy hierarchical needs
4.Include perceptual modifiers and need enhancers
Market information means
1.Knowledge of shops and bazaars
2.Knowledge of shopping malls
3.Knowledge of customer profile and product mix
4.Knowledge of various languages
1.Building up buyer's preferences
2.Pressurising the customer into making a decision
3.Developing customer convictions and feelings about a product and company
4.All of the above
Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called
Providing free samples of perfumes (scent) in magazines is an example of which of the following?
SWOT is an acronym for
1.Strategy, Working, Opinion, Tactical
2.Strengths, Weaknesses, Opportunities, Threats
3.Strategy, Work, Openness, Toughness
4.Strategy, Weakness, Opinions, Tactics
The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,
The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:
3.Response to the increasing demand for more socially responsible marketing communication
4.All of the above
The manufacturer, government body or organization which wishes to have advertisements crated and placed:
The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :
The process of reserving time or time periods with a station or network; checking on available advertising time.
2.The frequency rate
3.The forgetting rate
4.Brand awareness rate
The term "marketingmix" describes:
1.A composite analysis of all environmental factors inside and outside the firm
2.A series of business decisions that aid in selling a product
3.The relationship between a firm's marketing strengths and its business weaknesses
4.A blending of four strategic elements to satisfy specific target markets
What is self-mailer?
1.An e-mail scheduled to sent automatically
2.An item mailing without necessary postage stamp
3.Automatically generated e-mails which sent directly to a group
4.Direct-mail item that is mailed without an envelope
What two major communication channels do marketers use to convey their product to consumers?
1.Word-of-mouth and commercials
2.Personal and non-personal channels
3.Message source and feedback
4.Print media and events
When a company acquires a supplier through an acquisition strategy, this is referred to as:
1.Vertical marketing system
1.Public relations is broader in scope
2.Journalists are advocates for causes, while PR practitioners are objective
3.PR uses more "channels" than journalists
4.Objectives are different for PR practitioners; communication activity is a means to an end
2.No audience selectivity
3.High repeat exposure
4.Good positional selectivity
1.Channel of distribution
2.Vertical integration of distribution
1.Management cadre of the organization
2.Workers´ representatives of the organization
3.Secretarial/clerical personnel of the organization
4.Consumers and consumer groups
Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?
2.Designed to educate
3.Designed to shock
4.All of the above
_____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system
_____ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.
______ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.
_______ is a demographic description of the people or house- holds that are prospects for a product or service.
__________ define the task that advertising must do with a specific target audience during a specific period of time.