MBA/MBA Advertising and Sales Promotion Mcq Set 7 Sample Test,Sample questions

Question:
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period.

1.Production

2.Sales

3.Marketing

4.Relationship


Question:
A new window which opens in front of the current one, displaying an advertisement is a,

1.Pop-up ad

2.Tricky banner ad

3.Floating ad

4.Expanding ad


Question:
A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy?

1.'Pull' strategy

2.Intermediary strategy

3.'Shove' strategy

4.'Push' strategy


Question:
A set of interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user is called a:

1.Retailer

2.Wholesaler

3.Distribution channel

4.Logistics function


Question:
A small sheet of paper carrying an advertisement message distributed by hand, often black letters printed in mono coloured paper, is an example of,

1.Leaflets

2.Handbills

3.Fliers

4.Posters


Question:
A(n) ______________ is a name, term, sign, symbol, or design, or a combination of these that identifies the maker or seller of a product or service.

1.Product feature

2.Sponsorship

3.Brand

4.Logo


Question:
Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

1.Brand Loyalty

2.Unique Image

3.Selling Property

4.Brand Image


Question:
AIDA stands for:

1.Attention, Interest, Desire and Action

2.Approach, Intelligence, Demand and Assurance

3.Attitude, Interest, Decision and Action

4.Assurance, Interest, Desire and Action


Question:
All of the following are factors that affect budget decisions except:

1.Market share

2.Stage in product life cycle

3.Product pricing

4.Competition


Question:
An account in advertising parlance:

1.The budget earmarked for a campaign

2.A client

3.Giving an account of Ad campaign strategy

4.A report of the account executive to the creative team


Question:
An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.

1.Trick banner Ad

2.Spam Ad

3.Banner Ad

4.Persuasive Ad


Question:
An outdoor advertising poster is also called;

1.Sign board

2.Bill board

3.Ad board

4.Scan board


Question:
An outdoor medium transporting to different locations carrying ads, is an example of,

1.Mobile Billboard

2.Dynamic ad

3.Media Vehicle

4.Transport Ad


Question:
Expand AMA:

1.Advertising Management Association

2.American Marketing Association

3.Advertising and Marketing Association

4.American Marketing Agency


Question:
In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

1.White Goods

2.Electronic Goods

3.Equipments

4.Power goods


Question:
In advertising jargon `premium´ means;

1.The amount given to an ad agency by an advertiser

2.An item that is offered to help promote a product

3.The interval of publishing or broadcasting an ad item among consumers

4.A tax amount given to government by an advertiser


Question:
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called:

1.Strategic windows

2.Strategic leverage

3.Conversion strategies

4.Vulnerability


Question:
Information and persuasive content can be combined in the form of an appeal to

1.Provide a basic reason for the consumer to act

2.Explain guilt and enrichment

3.Satisfy hierarchical needs

4.Include perceptual modifiers and need enhancers


Question:
Market information means

1.Knowledge of shops and bazaars

2.Knowledge of shopping malls

3.Knowledge of customer profile and product mix

4.Knowledge of various languages


Question:
Personal selling is commonly used for which of the following purposes?

1.Building up buyer's preferences

2.Pressurising the customer into making a decision

3.Developing customer convictions and feelings about a product and company

4.All of the above


Question:
Political campaigns are generally examples of:

1.Cause marketing

2.Organization marketing

3.Event marketing

4.Person marketing


Question:
Program-length (30-minute) advertisements that take an educational approach to communication with potential customers are called

1.Advertorials

2.Infomercials

3.Intrusionaries

4.Advocacy ads


Question:
Providing free samples of perfumes (scent) in magazines is an example of which of the following?

1.Classical conditioning

2.Operant conditioning

3.Social learning

4.Behavioural learning


Question:
Sellers that handle their own exports are engaged in:

1.Direct exporting

2.Indirect exporting

3.Licensing

4.Contract manufacturing


Question:
SWOT is an acronym for

1.Strategy, Working, Opinion, Tactical

2.Strengths, Weaknesses, Opportunities, Threats

3.Strategy, Work, Openness, Toughness

4.Strategy, Weakness, Opinions, Tactics


Question:
The ad advised readers to "try your skill at using our cream cheese to create an exciting new recipe and you may be the winner of a trip for two to Hawaii." This ad was promoting a,

1.Premium

2.Sweepstakes

3.Deal

4.Contest


Question:
The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

1.Regulatory rules

2.Legal intervention

3.Response to the increasing demand for more socially responsible marketing communication

4.All of the above


Question:
The manufacturer, government body or organization which wishes to have advertisements crated and placed:

1.Internal publics

2.Advertiser

3.Consumer

4.Accounts


Question:
The marketing mix is also known as the _______

1.PSI

2.P matrix

3.Tangible/intangible continuum

4.Four Ps


Question:
The possible exposure of the advertising message to one audience member,

1.Impression

2.Hit

3.GRP

4.Exposure rate


Question:
The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

1.Creative process

2.Brainstorming

3.Dilemma

4.Ambiguous idea


Question:
The process of reserving time or time periods with a station or network; checking on available advertising time.

1.Free time

2.Cross time

3.Clear time

4.Reserved time


Question:
The speed with which buyers forget about a brand if advertising is NOT seen is called

1.Buyer turnover

2.The frequency rate

3.The forgetting rate

4.Brand awareness rate


Question:
The term "marketingmix" describes:

1.A composite analysis of all environmental factors inside and outside the firm

2.A series of business decisions that aid in selling a product

3.The relationship between a firm's marketing strengths and its business weaknesses

4.A blending of four strategic elements to satisfy specific target markets


Question:
Unwanted e-mail advertisings are categorized as,

1.Viruses

2.Malwares

3.Spams

4.Threats


Question:
What is self-mailer?

1.An e-mail scheduled to sent automatically

2.An item mailing without necessary postage stamp

3.Automatically generated e-mails which sent directly to a group

4.Direct-mail item that is mailed without an envelope


Question:
What two major communication channels do marketers use to convey their product to consumers?

1.Word-of-mouth and commercials

2.Personal and non-personal channels

3.Message source and feedback

4.Print media and events


Question:
When a company acquires a supplier through an acquisition strategy, this is referred to as:

1.Vertical marketing system

2.Horizontal integration

3.Backward integration

4.Forward integration


Question:
When a company publishes their own publication, it is called as;

1.House Organ

2.Company Zine

3.E-zine

4.Brochures


Question:
Which is NOT TRUE in comparing journalism and public relations?

1.Public relations is broader in scope

2.Journalists are advocates for causes, while PR practitioners are objective

3.PR uses more "channels" than journalists

4.Objectives are different for PR practitioners; communication activity is a means to an end


Question:
Which of the following is not an advantage of the use of outdoor media forms?

1.Flexibility

2.No audience selectivity

3.High repeat exposure

4.Good positional selectivity


Question:
Which of the following terms is similar to the term "marketing logistics?"

1.Channel of distribution

2.Vertical integration of distribution

3.Physical distribution

4.Horizontal distribution


Question:
Which one of the following is not a constituent of `internal public´ of any organization?

1.Management cadre of the organization

2.Workers´ representatives of the organization

3.Secretarial/clerical personnel of the organization

4.Consumers and consumer groups


Question:
Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?

1.Attracts attention

2.Designed to educate

3.Designed to shock

4.All of the above


Question:
_____ is a philosophy holding that a company's marketing should support the best long-run performance of the marketing system

1.Enlightened marketing

2.Myopic marketing

3.Fundamental marketing

4.Conceptual marketing


Question:
_____ suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or through a change in behavior.

1.Responsibility appeal

2.Fear appeals

3.Sex appeals

4.Family appeals


Question:
______ is the measure of the degree of brain activity that can be used to asses a person´s reactions to an ad.

1.Response activity

2.Reaction activity

3.Consumer assessment

4.Alpha Activity


Question:
_______ is a demographic description of the people or house- holds that are prospects for a product or service.

1.Consumer data

2.Consumer profile

3.Sampling Process

4.Consumer Impression


Question:
_______ is the time used for the commercial announcement or the announcement itself

1.Spot

2.Schedule

3.Sixty

4.Sweep


Question:
__________ define the task that advertising must do with a specific target audience during a specific period of time.

1.Advertising strategies

2.Message decisions

3.Advertising campaigns

4.Advertising objectives


More MCQS

  1. MBA Accounting MCQ Question Set 1
  2. MBA Accounting MCQ Question Set 2
  3. MBA Accounting MCQ Question Set 3
  4. MBA Accounting MCQ Question Set 4
  5. MBA Accounting MCQ Question Set 5
  6. MBA Accounting MCQ Question Set 6
  7. MBA Accounting MCQ Question Set 7
  8. MBA Accounting MCQ Question Set 8
  9. MBA Accounting MCQ Question Set 9
  10. MBA Accounting MCQ Question Set 10
  11. MBA Advertising and Sales Promotion Mcq Set 1
  12. MBA Advertising and Sales Promotion Mcq Set 2
  13. MBA Advertising and Sales Promotion Mcq Set 3
  14. MBA Advertising and Sales Promotion Mcq Set 4
  15. MBA Advertising and Sales Promotion Mcq Set 5
  16. MBA Advertising and Sales Promotion Mcq Set 6
  17. MBA Advertising and Sales Promotion Mcq Set 7
  18. MBA Advertising and Sales Promotion Mcq Set 8
  19. MBA Advertising and Sales Promotion Mcq Set 9
  20. MBA Advertising and Sales Promotion Mcq Set 10
  21. MBA Advertising and Sales Promotion Mcq Set 11
  22. MBA Advertising and Sales Promotion Mcq Set 12
  23. MBA Advertising and Sales Promotion Mcq Set 13
  24. MBA Behavioural and Allied Sciences MCQ Set 1
  25. MBA Behavioural and Allied Sciences MCQ Set 2
  26. MBA Behavioural and Allied Sciences MCQ Set 3
  27. MBA Behavioural and Allied Sciences MCQ Set 4
  28. MBA Behavioural and Allied Sciences MCQ Set 5
  29. MBA Behavioural and Allied Sciences MCQ Set 6
  30. MBA Behavioural and Allied Sciences MCQ Set 7
  31. MBA Behavioural and Allied Sciences MCQ Set 8
  32. MBA Behavioural and Allied Sciences MCQ Set 9
  33. MBA Behavioural and Allied Sciences MCQ Set 10
  34. MBA Brand Management MCQ Set 1
  35. MBA Brand Management MCQ Set 2
  36. MBA Brand Management MCQ Set 3
  37. MBA Brand Management MCQ Set 4
  38. MBA Brand Management MCQ Set 5
  39. MBA Business Communication MCQ Set 1
  40. MBA Business Communication MCQ Set 2
  41. MBA Business Communication MCQ Set 3
  42. MBA Business Communication MCQ Set 4
  43. MBA Business Communication MCQ Set 5
  44. MBA Business Communication MCQ Set 6
  45. MBA Business Communication MCQ Set 7
  46. MBA Business Communication MCQ Set 8
  47. MBA Business Communication MCQ Set 9
  48. MBA Brand Management MCQ Set 10
  49. MBA Brand Management MCQ Set 11
  50. MBA Business Economics MCQ Set 1
  51. MBA Business Economics MCQ Set 2
  52. MBA Business Economics MCQ Set 3
  53. MBA Business Economics MCQ Set 4
  54. MBA Business Economics MCQ Set 5
  55. MBA Business Economics MCQ Set 6
  56. MBA Business Environment MCQ Set 1
  57. MBA Business Environment MCQ Set 2
  58. MBA Business Environment MCQ Set 3
  59. MBA Business Environment MCQ Set 4
  60. MBA Business Environment MCQ Set 5
  61. MBA Business Environment MCQ Set 6
  62. MBA Business Environment MCQ Set 7
  63. MBA Business Environment MCQ Set 8
  64. MBA Business Environment MCQ Set 9
  65. MBA Business Ethics and Governance MCQ Set 1
  66. MBA Business Law Mcq Set 1
  67. MBA Business Law Mcq Set 2
  68. MBA Business Law Mcq Set 3
  69. MBA Business Law Mcq Set 4
  70. MBA Business Law Mcq Set 5
  71. MBA Business Law Mcq Set 6
  72. MBA Business Law Mcq Set 7
  73. MBA Business Law Mcq Set 8
  74. MBA Business Law Mcq Set 9
  75. MBA Business Mathematics Mcq Set 1
  76. MBA Business Mathematics Mcq Set 2
  77. MBA Business Mathematics Mcq Set 3
  78. MBA Business Mathematics Mcq Set 4
  79. MBA Business Mathematics Mcq Set 5
  80. MBA Business Mathematics Mcq Set 6
  81. MBA Business Statistics Mcq Set 1
  82. MBA Business Statistics Mcq Set 2
  83. MBA Computers In Management Mcq Set 1
  84. MBA Computers In Management Mcq Set 2
  85. MBA Computers In Management Mcq Set 3
  86. MBA Computers In Management Mcq Set 4
  87. MAB Cost and Managerial Accounting Mcq Set 1
  88. MBA Cost and Managerial Accounting Mcq Set 1
  89. MBA Cost and Managerial Accounting Mcq Set 2
  90. MBA Cost and Managerial Accounting Mcq Set 3
  91. MBA Cost and Managerial Accounting Mcq Set 4
  92. MBA Cost and Managerial Accounting Mcq Set 5
  93. MBA Cost and Managerial Accounting Mcq Set 6
  94. MBA Cost and Managerial Accounting Mcq Set 7
  95. MBA Cost and Managerial Accounting Mcq Set 8
  96. MBA Cost and Managerial Accounting Mcq Set 9
  97. MBA Cost and Managerial Accounting Mcq Set 10
  98. MBA Cost and Managerial Accounting Mcq Set 11
  99. MBA E-Business MCQ Set 1
  100. MBA E-Business MCQ Set 2
  101. MBA E-Business MCQ Set 3
  102. MBA E-Business MCQ Set 4
  103. MBA English Language MCQ Set 1
  104. MBA English Language MCQ Set 2
  105. MBA Entrepreneurship Management MCQ Set 1
  106. MBA Entrepreneurship Management MCQ Set 2
  107. MBA Entrepreneurship Management MCQ Set 3
  108. MBA Entrepreneurship Management MCQ Set 4
  109. MBA Entrepreneurship Management MCQ Set 5
  110. MBA Entrepreneurship Management MCQ Set 6
  111. MBA Financial Management MCQ Set 1
  112. MBA Financial Management MCQ Set 2
  113. MBA Financial Management MCQ Set 3
  114. MBA Financial Management MCQ Set 4
  115. MBA Financial Management MCQ Set 5
  116. MBA Financial Management MCQ Set 6
  117. MBA Financial Management MCQ Set 7
  118. MBA Financial Management MCQ Set 8
  119. MBA Financial Management MCQ Set 9
  120. MBA Financial Management MCQ Set 10
  121. MBA Financial Management MCQ Set 11
  122. MBA Financial Management MCQ Set 12
  123. MBA Human Resource Management Mcq Set 1
  124. MBA Human Resource Management Mcq Set 2
  125. MBA Human Resource Management Mcq Set 3
  126. MBA Human Resource Management Mcq Set 4
  127. MBA Human Resource Management Mcq Set 5
  128. MBA Human Resource Management Mcq Set 6
  129. MBA Human Resource Management Mcq Set 7
  130. MBA Human Resource Management Mcq Set 8
  131. MBA Insurance and Risk Management Mcq Set 1
  132. MBA Insurance and Risk Management Mcq Set 2
  133. MBA Insurance and Risk Management Mcq Set 3
  134. MBA Insurance and Risk Management Mcq Set 4
  135. MBA Insurance and Risk Management Mcq Set 5
  136. MBA Insurance and Risk Management Mcq Set 6
  137. MBA Management Information Systems Mcq Set 1
  138. MBA Management Information Systems Mcq Set 2
  139. MBA Management Information Systems Mcq Set 3
  140. MBA Management Information Systems Mcq Set 4
  141. MBA Management Information Systems Mcq Set 5
  142. MBA Management Information Systems Mcq Set 6
  143. MBA Management Information Systems Mcq Set 7
  144. MBA Management Information Systems Mcq Set 8
  145. MBA Management Information Systems Mcq Set 9
  146. MBA Marketing Management Mcq Set 1
  147. MBA Marketing Management Mcq Set 2
  148. MBA Marketing Management Mcq Set 3
  149. MBA Marketing Management Mcq Set 4
  150. MBA Marketing Management Mcq Set 5
  151. MBA Marketing Management Mcq Set 6
  152. MBA Marketing Management Mcq Set 7
  153. MBA Marketing Management Mcq Set 8
  154. MBA Marketing Management Mcq Set 9
  155. MBA Marketing Management Mcq Set 10
  156. MBA Marketing Management Mcq Set 11
  157. MBA Marketing Management Mcq Set 12
  158. MBA Marketing Management Mcq Set 13
  159. MBA Media Planning Mcq Set 1
  160. MBA Media Planning Mcq Set 2
  161. MBA Media Planning Mcq Set 3
  162. MBA Media Planning Mcq Set 4
  163. MBA Operations Research Mcq Set 1
  164. MBA Operations Research Mcq Set 2
  165. MBA Operations Research Mcq Set 3
  166. MBA Operations Research Mcq Set 4
  167. MBA Operations Research Mcq Set 5
  168. MBA Organisational Behavior Mcq Set 1
  169. MBA Organisational Behavior Mcq Set 2
  170. MBA Organisational Behavior Mcq Set 3
  171. MBA Organisational Behavior Mcq Set 4
  172. MBA Principles and Practices of Management Mcq Set 1
  173. MBA Principles and Practices of Management Mcq Set 2
  174. MBA Principles and Practices of Management Mcq Set 3
  175. MBA Principles and Practices of Management Mcq Set 4
  176. MBA Principles and Practices of Management Mcq Set 5
  177. MBA Principles and Practices of Management Mcq Set 6
  178. MBA Principles and Practices of Management Mcq Set 7
  179. MBA Principles and Practices of Management Mcq Set 8
  180. MBA Principles and Practices of Management Mcq Set 9
  181. MBA Production and Operations Management Mcq Set 1
  182. MBA Production and Operations Management Mcq Set 2
  183. MBA Production and Operations Management Mcq Set 3
  184. MBA Production and Operations Management Mcq Set 4
  185. MBA Production and Operations Management Mcq Set 5
  186. MBA Production and Operations Management Mcq Set 6
  187. MBA Production and Operations Management Mcq Set 7
  188. MBA Production and Operations Management Mcq Set 8
  189. MBA Production and Operations Management Mcq Set 9
  190. MBA Production and Operations Management Mcq Set 10
  191. MBA System Analysis and Design Mcq Set 1
  192. MBA System Analysis and Design Mcq Set 2
  193. MBA System Analysis and Design Mcq Set 3
  194. MBA System Analysis and Design Mcq Set 4
  195. MBA System Analysis and Design Mcq Set 5
  196. MBA System Analysis and Design Mcq Set 6
  197. MBA System Analysis and Design Mcq Set 7
  198. MBA System Analysis and Design Mcq Set 8
  199. MBA System Analysis and Design Mcq Set 9
  200. MBA Total Quality Management Mcq Set 1
  201. MBA Total Quality Management Mcq Set 2
  202. MBA Total Quality Management Mcq Set 3
  203. MBA Total Quality Management Mcq Set 4
  204. MBA Total Quality Management Mcq Set 5
  205. MBA Total Quality Management Mcq Set 6
  206. MBA Total Quality Management Mcq Set 7
  207. MBA Total Quality Management Mcq Set 8
Search
R4R Team
R4Rin Top Tutorials are Core Java,Hibernate ,Spring,Sturts.The content on R4R.in website is done by expert team not only with the help of books but along with the strong professional knowledge in all context like coding,designing, marketing,etc!