MBA/MBA E-Business MCQ Set 2 Sample Test,Sample questions

Question:
A dynamically priced market that features few buyers and many sellers is a market that exhibits _____

1.market neutrality

2.buyer bias

3.seller bias

4.owner bias


Question:
A materials requirements planning (MRP) system is an example of ______

1.spot purchasing

2.a multi-tier supply chain

3.a legacy computer system

4.electronic data interchange


Question:
A patent grants the owner an exclusive monopoly on the ideas behind the invention for _____ years.

1.10

2.20

3.30

4.40


Question:
A worm is designed to spread ______

1.from computer to computer

2.from file to file on a computer

3.from Web site to Web site

4.from Web site to computer


Question:
A ________ is the set of planned activities designed to result in a profit in a marketplace.

1.business model

2.profit model

3.business plan

4.revenue model


Question:
After sending e-mail, which of the following activities is most common among Internet users?

1.sending instant messages

2.reading someone else's blog

3.using a search engine to find information

4.getting news


Question:
After television, the next largest major player in the commercial entertainment industry is _____

1.video games

2.music

3.radio

4.Film


Question:
All of the following are examples of 2G wireless phone technologies except _______

1.CDMA

2.W-CDMA

3.TDMA

4.GSM


Question:
All of the following are examples of intelligent agent technology except ______

1.automated response systems

2.automatic shipping confirmation

3.order status reports

4.online web bugs


Question:
All of the following are factors in optimizing Web site performance except _____

1.page retrieval

2.page generation

3.page delivery

4.page content


Question:
All of the following are objectives of private industrial networks except ______

1.developing efficient purchasing and selling business processes industry-wide

2.operating on a local scale

3.creating increased supply chain visibility

4.reducing industry risk


Question:
All of the following are reasons more people don't shop online except ______

1.lack of trust in online merchants

2.lack of convenience

3.inability to touch and feel the product

4.fear of misuse of personal information


Question:
All of the following are tools for optimizing a Web site's location in search engine listings except ________

1.keywords and page titles

2.identifying market niches

3.buying ads

4.benchmarking


Question:
All of the following are types of data mining except _________

1.selective data mining

2.query-driven data mining

3.model-driven data mining

4.rule-based data mining


Question:
All of the following are wireless Internet access network technologies except ________

1.Wi-Fi

2.Bluetooth

3.Zigbee

4.GigaPoP


Question:
As consumers become more accustomed to new online advertising formats, click-through rates tend to _____

1.remain constant

2.decrease

3.increase

4.rapidly increase


Question:
Broadband is generally considered to be any communication technology allowing streaming audio and video at or above ________

1.100 Kbps

2.56.6 Kbps

3.30 Kbps

4.10 Kbps


Question:
Companies that have a network of physical stores as their primary retail channel, but also have introduced online offerings are called _______

1.Virtual merchants

2.Bricks and clicks

3.Catalog merchants

4.Manufacturer-direct


Question:
Compared to Internet users, the number of cell phone subscribers is _______

1.about the same

2.slightly fewer

3.much fewer

4.much larger


Question:
Firewalls perform all of the following functions except _______

1.Forbids communications from untrustworthy sources

2.Allows communications from trustworthy sources

3.Eliminates viruses and other malicious attacks

4.Filters traffic based on packet attributes


Question:
Products are made to prior to orders received based on estimated demand under a ______

1.supply-push model

2.demand-push model

3.supply-pull model

4.demand-pull model


Question:
Redundant navigation refers to _______

1.pages that work, load quickly, and point the customer toward your product offerings

2.simple, fool-proof navigation

3.a site working with the most popular browsers

4.alternative navigation to the same content


Question:
Technologies that help enhance resolution of e-book reader display screens are known as _______

1.high-res pixel formatting

2.screen resolution technologies

3.sub-screen smoothing technologies

4.sub-pixel display technologies


Question:
The combination of technical and legal means for protecting digital content from unlimited reproduction without permission is known as _____

1.Digital rights management

2.Digital protection schemes

3.Digital distribution regulation

4.Digital rights protection


Question:
The communication standard for sharing business documents and settlement information that emerged in the 1970s is called _______

1.ECD

2.EDI

3.IDE

4.BCB


Question:
The dominant Web server software is _________

1.Zeus

2.Apache

3.Microsoft IIS

4.Google


Question:
The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as _______

1.Business to Business (B2B)

2.Consumer to Consumer (C2C)

3.Consumer to Business (C2B)

4.Business to Consumer (B2C)


Question:
The fastest growing form of online advertising is ____

1.banner ads

2.pop-up ads

3.rich media/video ads

4.pop-under ads


Question:
The majority of job seekers rely on which of the following?

1.Word-of-mouth leads

2.Employment agencies

3.Internet and newspapers equally

4.Internet only


Question:
The most common form of securing channels is through _______

1.S-HTTP

2.VPNs

3.SSL

4.PPTP


Question:
The most popular type of auction on eBay is the _______

1.Dutch Internet auction

2.Name Your Own Price auction

3.English auction

4.Professional service auction


Question:
The online content revenue model in which free content drives offline revenues is called the ________

1.marketing model

2.advertising model

3.pay-per-view model

4.subscription model


Question:
The taxation system for e-commerce sales is best described as _______

1.complex

2.streamlined

3.universal

4.standardized.


Question:
The type of Net marketplace characterized by indirect inputs and spot purchasing is called an _______

1.industry consortium

2.independent exchange

3.e-distributor

4.e-procurement marketplace


Question:
The type of social network described as a community built around a common interest such as games, sports, music, and so on is called _______

1.general community

2.practice network

3.affinity community

4.interest-based social network


Question:
The ______ is the first major effort to adjust the copyright laws to the Internet age.

1.Platform for Privacy Preferences (P3P)

2.Center for Democracy and Technology

3.Digital Millennium Copyright Act (DMCA)

4.E-Government Act of 2002


Question:
What is the first step in a P3P-enabled transaction?

1.send Web page

2.http GET request Web page

3.Send P3P policy files

4.http GET request P3P policy files


Question:
Which of the following best describes predicted growth in C2C and B2C auction spending?

1.B2C spending will overtake C2C spending

2.Both types of spending will increase

3.C2C spending will decrease while B2C increases

4.Both types of spending will decline at similar rates


Question:
Which of the following is an example of a portal?

1.Amazon

2.eBay

3.Yahoo

4.Face book


Question:
Which of the following is not a horizontal portal?

1.AOL

2.Yahoo

3.Sailnet

4.MSN/Windows Live


Question:
Which of the following is not a widely used midrange or high-end e-commerce suite?

1.Microsoft Commerce Server

2.WebTrends Marketing Lab2

3.IBM WebSphere Commerce

4.Broadvision Commerce


Question:
Which of the following is not considered to be one of the three phases of e-commerce?

1.Innovation

2.Consolidation

3.Preservation

4.Reinvention


Question:
Which of the following is not one of the benefits of e-commerce to sellers?

1.E-commerce offers greater flexibility in meeting customer needs

2.E-commerce is a powerful tool for customer relationship building

3.E-commerce can help to reduce costs

4.E-commerce increases the net cost per contact


Question:
Which of the following is not one of the stages of the development of the Internet?

1.Innovation

2.Institutionalization

3.Globalization

4.Commercialization


Question:
Which of the following is the largest online travel service?

1.Travelocity

2.Orbitz

3.Priceline

4.Expedia


Question:
Which of the following market entry strategies are the most common for existing firms?

1.first mover

2.fast follower

3.brand extender

4.alliances


Question:
Which one of the following is not one of the major types of e-commerce?

1.C2B

2.B2C

3.B2B

4.C2C


Question:
Which protocol permits users to transfer files from the server to their client computer, and vice versa?

1.HTTP

2.SMTP

3.IMAP

4.FTP


Question:
Why would a merchant want to customize products?

1.To charge a higher price

2.To decrease costs

3.It is required in EC

4.Customers will only accept customized products


Question:
_____ marketing is the Internet version of word-of-mouth marketing.

1.Visceral

2.Virile

3.Viral

4.Virtual


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