A banking product is an example for _____
1.Tangible product.
2.Generic product.
3.Potential product.
4.Intangible product.
A firm identifies the target market, needs and wants of customers through
1.Marketing research
2.Planning.
3.Concepts.
4.Segmentation.
A united distribution channel is known as _____
1.S C M.
2.V M S.
3.Conflict.
4.Intensity.
A ________ operates multiple retail outlets under common ownership in different cities and towns.
1.Retail chains.
2.Destination store.
3.Shopping malls.
4.Retail chain.
An increasingly large number of firms are changing their organizational focus from ______ to ________
1.Product management; Functional management.
2.Brand management; Customer relationship management.
3.Global management; Regional management.
4.Product management; territory management.
Banks are a part of _____
1.Macro environment.
2.Micro environment
3.Ecological
4.Technological environment.
Brand loyalty indicates customer's _______ towards the brand.
1.Commitment.
2.Belief.
3.Attributes.
4.Quality.
Department stores generally serves ______ class.
1.Poor.
2.Middle.
3.Rich.
4.all of the above.
Direct marketing refers to a communication between the ______ and ________ directly.
1.Seller and the buyer.
2.Firm and suppliers
3.Society and target market.
4.price and service.
During the ______________ stage of PLC the sales grow at diminishing rates and project starts declining.
1.Introduction.
2.Maturity.
3.Growth.
4.None of these.
Green marketing is a part of _______
1.Re- marketing.
2.Event marketing
3.Social marketing.
4.Mega marketing.
Inside sale is known as ________
1.Direct marketing.
2.Tele- marketing.
3.Social marketing.
4.Viral marketing.
Internet advertising includes web advertising, ______ etc.
1.Transaction.
2.Encryption.
3.E-mail.
4.None of these.
Marketing evaluation and ________ processes are necessary to understand the efficiency and effectiveness of marketing.
1.Control.
2.Feedback.
3.Consumer behavior.
4.measurement.
Marketing is a process of converting the potential customers into ______ consumers.
1.Rare.
2.Actual.
3.Future.
4.New.
Marketing is a _______ process.
1.Goal oriented.
2.Social.
3.Exchange.
4.All of these.
Marketing is a ________ function of transferring goods from producers to consumers.
1.Systematic.
2.Commercial.
3.Management.
4.Economic.
Marketing is a ________ function transferring goods from producers to consumers.
1.Systematic.
2.Economic.
3.Management.
4.Commercial.
Maximizing the market share is the objective of company in _______ stage of product life cycle.
1.Growth.
2.Maturity.
3.Introduction.
4.Decline.
Rising promotion costs and shrinking profit margins are the result of ______
1.Globalization.
2.Changing technology
3.Heightened competition.
4.privatization.
Selecting the segments of a population of customers to serve is called ______
1.Market segmentation.
2.Positioning.
3.Target marketing.
4.Customization.
Targrt marketing essentially requires _______
1.Market segmentation.
2.Advertisement
3.Direct selling.
4.Using multiple media.
Tele- marketing is a part of ________
1.Direct marketing.
2.Social marketing.
3.Viral marketing.
4.Relationship marketing.
Television is a type of _______ media.
1.Broad cast
2.Print.
3.Out-door.
4.Online.
The aim of relationship marketing is ______________ delight.
1.Product.
2.Price.
3.Customer.
4.Quality.
The concept of marketing mix was developed by _____
1.N.M. Borden.
2.Philip Cotter.
3.W. Anderson.
4.Stanton.
The factors that affect marketing policies, decisions and operations of a business constitute.
1.Marketing control.
2.Marketing mix
3.Marketing environment
4.None of these.
The flow of goods from production to consumption is known as ________
1.Inbound logistics.
2.Outbound logistics.
3.Process logistics.
4.Reverse logistics
The four Cs are _______
1.Customer focus, cost, convenience and communication.
2.Convenience, control, competition and cost.
3.Customer solution, cost, convenience and communication.
4.Competition, cost, convenience and communication.
The literary meaning of the term product is _______
1.Lead forward.
2.Good.
3.Features.
4.Good and services.
The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ________
1.Trading down.
2.Product differentiation.
3.Trading up.
4.Product simplification.
The process of moving the raw materials from the place of the suppliers to the place of the producers is known as _______
1.Inbound logistics.
2.Outbound logistics
3.Inventory management.
4.Acquisition of raw materials.
The strategy of using as many outlets as possible is called ________
1.Selective distribution.
2.Exclusive distribution
3.Intensive distribution.
4.None of these.
The word positioning was coined by.
1.All Ryes and Jack Trout.
2.Philip otter.
3.Petra Ducker.
4.None of them.
When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as _______
1.Customary.
2.Target pricing.
3.Predatory pricing.
4.None of these.
When the advertisement is to create an image or reputation of the firm, it is called ______ advertising.
1.Institutional.
2.Advocacy.
3.Comparative.
4.None of these.
Which of the following is central to any definition of marketing.
1.Making a project.
2.Making a sale.
3.Customer relationship
4.Transactions.
Which of the following is not a characteristic of service marketing:
1.Intangibility.
2.Reparability.
3.Heterogeneity.
4.Perish ability.
Which of the following is the largest retail enterprise in the world.
1.K mart.
2.Wal-Mart.
3.Shoppers shop.
4.None of these.
______ can be achieved only when all personal within the organization understand the importance of the customer.
1.Profit maximization.
2.Sales volume.
3.Customer satisfaction.
4.Positioning.
______ is a process that conceals meaning by changing messages into unintelligible messages.
1.Encryption.
2.Firewalls.
3.Backups.
4.None of these.
______ is called printed salesmanship.
1.Advertisement.
2.Personal selling.
3.Promotion.
4.None of these.
______ is the results of artificial scarcity of products created by a firm.
1.Selective de-marketing
2.Selective de-marketing
3.Ostensible de-marketing.
4.Synchronic- marketing.
_______ is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind.
1.Positioning.
2.Segmentation.
3.Consumer market.
4.Consumer behavior.
_______ marketing means serving a small market not served by competitions.
1.Relationship.
2.Niche.
3.Re-marketing.
4.None of these.
_______ segmentation classifies consumers on the basis of age, gender, income and occupation.
1.Geographic.
2.Behavioral.
3.Psychological.
4.Demographic.
________ is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.
1.Market segmentation
2.Positioning.
3.Target marketing.
4.Direct marketing.
_________ can be produced and marketed as a product.
1.Information.
2.Celebrities.
3.Properties.
4.Organizations.
_________ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.
1.Packaging.
2.Consumer behavior.
3.Segmentation.
4.Philip otter.
__________ is the process of identifying specific market segments.
1.Market targeting
2.Target marketing.
3.Positioning.
4.Marketing.