MBA/MBA Marketing Management Mcq Set 4 Sample Test,Sample questions

Question:
A banking product is an example for _____

1.Tangible product.

2.Generic product.

3.Potential product.

4.Intangible product.


Question:
A firm identifies the target market, needs and wants of customers through

1.Marketing research

2.Planning.

3.Concepts.

4.Segmentation.


Question:
A united distribution channel is known as _____

1.S C M.

2.V M S.

3.Conflict.

4.Intensity.


Question:
A ________ operates multiple retail outlets under common ownership in different cities and towns.

1.Retail chains.

2.Destination store.

3.Shopping malls.

4.Retail chain.


Question:
An increasingly large number of firms are changing their organizational focus from ______ to ________

1.Product management; Functional management.

2.Brand management; Customer relationship management.

3.Global management; Regional management.

4.Product management; territory management.


Question:
Banks are a part of _____

1.Macro environment.

2.Micro environment

3.Ecological

4.Technological environment.


Question:
Brand loyalty indicates customer's _______ towards the brand.

1.Commitment.

2.Belief.

3.Attributes.

4.Quality.


Question:
Department stores generally serves ______ class.

1.Poor.

2.Middle.

3.Rich.

4.all of the above.


Question:
Direct marketing refers to a communication between the ______ and ________ directly.

1.Seller and the buyer.

2.Firm and suppliers

3.Society and target market.

4.price and service.


Question:
During the ______________ stage of PLC the sales grow at diminishing rates and project starts declining.

1.Introduction.

2.Maturity.

3.Growth.

4.None of these.


Question:
Green marketing is a part of _______

1.Re- marketing.

2.Event marketing

3.Social marketing.

4.Mega marketing.


Question:
Inside sale is known as ________

1.Direct marketing.

2.Tele- marketing.

3.Social marketing.

4.Viral marketing.


Question:
Internet advertising includes web advertising, ______ etc.

1.Transaction.

2.Encryption.

3.E-mail.

4.None of these.


Question:
Marketing evaluation and ________ processes are necessary to understand the efficiency and effectiveness of marketing.

1.Control.

2.Feedback.

3.Consumer behavior.

4.measurement.


Question:
Marketing is a process of converting the potential customers into ______ consumers.

1.Rare.

2.Actual.

3.Future.

4.New.


Question:
Marketing is a _______ process.

1.Goal oriented.

2.Social.

3.Exchange.

4.All of these.


Question:
Marketing is a ________ function of transferring goods from producers to consumers.

1.Systematic.

2.Commercial.

3.Management.

4.Economic.


Question:
Marketing is a ________ function transferring goods from producers to consumers.

1.Systematic.

2.Economic.

3.Management.

4.Commercial.


Question:
Maximizing the market share is the objective of company in _______ stage of product life cycle.

1.Growth.

2.Maturity.

3.Introduction.

4.Decline.


Question:
Rising promotion costs and shrinking profit margins are the result of ______

1.Globalization.

2.Changing technology

3.Heightened competition.

4.privatization.


Question:
Selecting the segments of a population of customers to serve is called ______

1.Market segmentation.

2.Positioning.

3.Target marketing.

4.Customization.


Question:
Targrt marketing essentially requires _______

1.Market segmentation.

2.Advertisement

3.Direct selling.

4.Using multiple media.


Question:
Tele- marketing is a part of ________

1.Direct marketing.

2.Social marketing.

3.Viral marketing.

4.Relationship marketing.


Question:
Television is a type of _______ media.

1.Broad cast

2.Print.

3.Out-door.

4.Online.


Question:
The aim of relationship marketing is ______________ delight.

1.Product.

2.Price.

3.Customer.

4.Quality.


Question:
The concept of marketing mix was developed by _____

1.N.M. Borden.

2.Philip Cotter.

3.W. Anderson.

4.Stanton.


Question:
The factors that affect marketing policies, decisions and operations of a business constitute.

1.Marketing control.

2.Marketing mix

3.Marketing environment

4.None of these.


Question:
The flow of goods from production to consumption is known as ________

1.Inbound logistics.

2.Outbound logistics.

3.Process logistics.

4.Reverse logistics


Question:
The four Cs are _______

1.Customer focus, cost, convenience and communication.

2.Convenience, control, competition and cost.

3.Customer solution, cost, convenience and communication.

4.Competition, cost, convenience and communication.


Question:
The literary meaning of the term product is _______

1.Lead forward.

2.Good.

3.Features.

4.Good and services.


Question:
The process of adding a higher priced prestigious, product to the existing line of lower priced products is known as ________

1.Trading down.

2.Product differentiation.

3.Trading up.

4.Product simplification.


Question:
The process of moving the raw materials from the place of the suppliers to the place of the producers is known as _______

1.Inbound logistics.

2.Outbound logistics

3.Inventory management.

4.Acquisition of raw materials.


Question:
The strategy of using as many outlets as possible is called ________

1.Selective distribution.

2.Exclusive distribution

3.Intensive distribution.

4.None of these.


Question:
The word positioning was coined by.

1.All Ryes and Jack Trout.

2.Philip otter.

3.Petra Ducker.

4.None of them.


Question:
When a firm sets a very low price for one or more of its products with a view to drive its competitors out of market is known as _______

1.Customary.

2.Target pricing.

3.Predatory pricing.

4.None of these.


Question:
When the advertisement is to create an image or reputation of the firm, it is called ______ advertising.

1.Institutional.

2.Advocacy.

3.Comparative.

4.None of these.


Question:
Which of the following is central to any definition of marketing.

1.Making a project.

2.Making a sale.

3.Customer relationship

4.Transactions.


Question:
Which of the following is not a characteristic of service marketing:

1.Intangibility.

2.Reparability.

3.Heterogeneity.

4.Perish ability.


Question:
Which of the following is the largest retail enterprise in the world.

1.K mart.

2.Wal-Mart.

3.Shoppers shop.

4.None of these.


Question:
______ can be achieved only when all personal within the organization understand the importance of the customer.

1.Profit maximization.

2.Sales volume.

3.Customer satisfaction.

4.Positioning.


Question:
______ is a process that conceals meaning by changing messages into unintelligible messages.

1.Encryption.

2.Firewalls.

3.Backups.

4.None of these.


Question:
______ is called printed salesmanship.

1.Advertisement.

2.Personal selling.

3.Promotion.

4.None of these.


Question:
______ is the results of artificial scarcity of products created by a firm.

1.Selective de-marketing

2.Selective de-marketing

3.Ostensible de-marketing.

4.Synchronic- marketing.


Question:
_______ is the act of designing the company's offering and image to occupy a distinctive place in the target market's mind.

1.Positioning.

2.Segmentation.

3.Consumer market.

4.Consumer behavior.


Question:
_______ marketing means serving a small market not served by competitions.

1.Relationship.

2.Niche.

3.Re-marketing.

4.None of these.


Question:
_______ segmentation classifies consumers on the basis of age, gender, income and occupation.

1.Geographic.

2.Behavioral.

3.Psychological.

4.Demographic.


Question:
________ is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.

1.Market segmentation

2.Positioning.

3.Target marketing.

4.Direct marketing.


Question:
_________ can be produced and marketed as a product.

1.Information.

2.Celebrities.

3.Properties.

4.Organizations.


Question:
_________ is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.

1.Packaging.

2.Consumer behavior.

3.Segmentation.

4.Philip otter.


Question:
__________ is the process of identifying specific market segments.

1.Market targeting

2.Target marketing.

3.Positioning.

4.Marketing.


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  70. MBA Business Law Mcq Set 5
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  107. MBA Entrepreneurship Management MCQ Set 3
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