MBA/MBA Marketing Management Mcq Set 11 Sample Test,Sample questions

Question:
 In _________ appeals are emotional

1.Consumer promotion

2.Advertising

3.Dealer Promotion

4.All of these


Question:
A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of:

1.a manufacturer's brand

2.an own label brand

3.a no-frills brand

4.a generic brand


Question:
After sales service is part of.

1.Core product

2.Augmented product

3.Tangible product

4.None of these


Question:
American expression for fast moving consumer goods is ______ goods.

1.Brown

2.White

3.Red

4.Orange


Question:
Cash and carry wholesalers and drop shippers falls in the category of:

1.Merchant wholesalers

2.Limited service wholesalers

3.Full-service wholesalers

4.Brokers and agents


Question:
Civil engineers designing flats, villas, bridges etc.are an example of.

1.Undifferentiated Marketing

2.Differentiated Marketing

3.Concentrated Marketing

4.Customised or Personalised Marketing


Question:
Consumer use price less to judge the quality of a product when they _______

1.Lack Information

2.Have experience with the product

3.Are shopping for a specialty item

4.Cannot physically examine the product


Question:
Departmental store is an example of

1.Second hand goods seller

2.Large scale retailer

3.Multiple shop

4.None of these


Question:
EFT means

1.Electronic fund transfer

2.Efficient fund transfer

3.Eligible fund transfer

4.None of these


Question:
Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.

1.divergently

2.too high

3.intrinsically

4.independently


Question:
If a company were seeking to design a channel system, the first step would be to:

1.Analyse consumer-service needs

2.Set the channel objective and constraints

3.Analyse marketing intermediaries

4.Factor in (or out) foreign marketing middlemen


Question:
If consumers do not demonstrate different responses to different brands within a product category, then the products are essentially commodities or generic versions and competition will probably be based on _______

1.emotional attachment

2.brand awareness

3.advertising expenditure

4.price


Question:
If demand hardly changes with a small change in price, we say that the demand is ______

1.equal

2.marginal

3.inelastic

4.elastic


Question:
If marketing is done through information and ordering machine placed in stores, it is known as

1.Kiosk marketing

2.Television marketing

3.Tele marketing

4.All of these


Question:
In maturity stage of product life cycle, cost per customer is:

1.High

2.Average

3.Low

4.Moderate


Question:
Market where demand for goods is greater than supply.

1.Buyers market

2.Sellers market

3.Retail market

4.Wholesale market


Question:
Market where there is no physical delivery of goods

1.Future market

2.Spot market

3.Perfect market

4.None of these


Question:
Marketing Environment is

1.Largely uncontrollable

2.Changing fast

3.Influencing marketing decisions

4.All of these


Question:
Positioning by emphasising the special attributes and benefits of the product is known as ______

1.Positioning by Product Attributes and Benefits

2.Positioning by Brand Endorsement

3.Positioning by use, Occasion and Time

4.Positioning by Corporate Identity


Question:
Pricing cues such as sale signs and prices that end in 9 become more influential when __________

1.consumer price knowledge is poor

2.items are purchased frequently

3.items have been on the market a long time

4.prices are consistent year-round


Question:
Products designed to meet global segments

1.Local Products

2.Multinational Products

3.International Products

4.Global Products


Question:
Social class is an element of ______________ factor

1.Social

2.Cultural

3.Personal

4.Economic


Question:
Super Product Developers Pvt. Ltd has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________, to arrive at a realistic number to adopt.

1.Idea screening

2.Idea dissemination

3.Concept development

4.Idea generation


Question:
The best strategy used for snack foods, soft drinks, candies and gum is

1.Exclusive distribution

2.Selective distribution

3.Intensive distribution

4.None of the above


Question:
The challenge for marketers in building a strong brand is ______

1.ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge

2.pricing the product at a point that maximizes sales volumes

3.minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience

4.maximizing customer value


Question:
The concept of the lowest ______________ means that a seller can charge a higher price if they can convince the customers that price is only a small part of the total cost of obtaining, operating, and servicing the product over its lifetime.

1.prestige pricing

2.total cost of ownership

3.convenience pricing

4.key price points


Question:
The decline in the average cost of production with accumulated production experience is called the _____

1.demand curve

2.cost curve

3.learning curve

4.cost target


Question:
The five product levels constitute a _______. At each level more customer value is added.

1.customer-augmented product

2.customer consumption system

3.customer value-hierarchy

4.customer-perceived value


Question:
The premise of ______________ models is that the power of a brand lies in what customers have seen, read, learned, thought, and felt about the brand over time.

1.product-based brand equity

2.service-based brand equity

3.functional-based brand equity

4.customer-based brand equity


Question:
The three major considerations in price setting are: costs set the floor price; _______, and customers' assessment of unique features establishes the price ceiling.

1.competitors' prices and the price of substitutes provide an orientation point

2.competitors' prices establishes a "target price" goal

3.the price of substitutes establishes a "target price"

4.the price of competitors and substitutes does not enter into the pricing considerations.


Question:
The three major types of non store retailing are direct selling, direct marketing and _________

1.Automatic vending

2.Self service store

3.Retail chain

4.None of these


Question:
The typical method of retail operation used by supermarkets and nationally branded fast-moving shopping goods is called:

1.Self-service retailing.

2.Limited-service retailing.

3.Full-service retailing.

4.Service-merchandiser.


Question:
This level of rebranding refers to the renaming of a whole corporate entity, often signifying a major strategic change or repositioning. This is known as:

1.corporate rebranding.

2.SBU rebranding.

3.product rebranding.

4.international rebranding.


Question:
To say that a product has a life cycle is to assert all of the following EXCEPT _____

1.products have a limited life

2.product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller

3.products all basically exhibit cycle-recycle growth patterns

4.profits rise and fall at different stages of the product life cycle


Question:
Under what circumstances might it be wise for a company to do little or no test marketing?

1.When the product has no substitutes and is new in its category

2.When management is not sure of the marketing program

3.When management is not sure about the product

4.When the costs of developing and introducing the product are low


Question:
What channel structure is it where the product goes directly from the producer to the final customer?

1.Direct

2.Indirect

3.Hybrid

4.None of the above


Question:
When a marketer expresses his or her vision of what the brand must be and do for consumers, they are expressing what is called ______

1.a brand promise

2.a brand mission

3.brand equity

4.a brand position


Question:
When producers, wholesalers, and retailers act as a unified system, they comprise a:

1.Conventional marketing system

2.Power-based marketing system

3.Horizontal marketing system

4.Vertical marketing system


Question:
Which of the following is not a component of brand equity.

1.Brand awareness

2.Brand association

3.Brand loyality

4.Brand cohorts


Question:
Which of the following is not a factor influensing pricing policy

1.Cost

2.Competitors

3.Business objectives

4.None of these


Question:
Which of the following is not a main objective of personal selling ?

1.generate sales

2.build awareness and appreciation for the product

3.create personal contact

4.None of these


Question:
Which of the following is not a services?

1.Hospital

2.banking

3.insurance

4.None of these


Question:
Which of the following is not an element of Social marketing mix?

1.Product

2.Price

3.Distribution

4.People


Question:
Which of the following is not associated with brand equity?

1.Brand value

2.Brand heritage

3.Brand strength

4.Brand description


Question:
White revolution refers to

1.Aquaculture

2.Milk

3.poultry

4.None of these


Question:
Word of mouth marketing through electronic channels like email, internet etc is known as _______

1.Internet

2.digital

3.email

4.viral


Question:
_____ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.

1.Brand Repositioning

2.Brand Stretching

3.Brand Extension

4.Brand equity


Question:
_____ means the set of marketing intermediaries through which the goods flow from the producer to consumer.

1.Channel of distribution

2.Direct marketing

3.Intensive distribution

4.None of these


Question:
______ communicates to the market the company's intended value positioning of its product or brand.

1.Packaging

2.Price

3.Place

4.promotion


Question:
________ is not a commercial advertising

1.Consumer ad

2.Industrial ad

3.Trade ad

4.Shortage ad


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