Why isn't the number of followers on Instagram increasing?

Categories: Java

Maintaining an Instagram page requires a lot of effort. If you don't get the desired results and many followers, you will simply lose motivation. In this article, we will look at common mistakes made by beginners and give useful recommendations. With the right approach, Instagram's algorithms will be “kind” to you.

Ways to help you gain followers

Not all account owners pay attention to their profile design. This critical mistake can cause problems. Visuals are important on Instagram because it used to be a platform for sharing photos only. The foundation of any Instagram profile is a beautiful visual style.

You can develop a brand book based on the visuals of your page. This will require a significant investment for beginners. First, decide on your requirements and preferences for the design of your profile, and then, if necessary, seek the services of specialists. Content in the form of photos and videos should be designed in the same style. Do not post photos that do not fit the style.

Designing an Instagram page is not just about filling up your feed. Pay special attention to your profile header. Include all the important information to tell your followers about yourself or your company. Present facts about yourself/your company in bullet points. If you need to break up the text, use emojis and special symbols. Make sure that the visuals on your page don't look too cluttered.

Reasons for a decrease in followers

Popular social networks work according to their own algorithms. Account owners often don't think about developing a strategy for promoting their content. Users post the first thing that comes to mind, but there is no positive result. The content published does not correspond to either the plan or the promotion strategy. The reason for such ill-considered actions is mass unsubscribes from the page and a decrease in the growth of subscribers.

We would like to remind you that unsubscribes happen for various reasons, and this is perfectly normal. Don't worry if a small portion of your audience unsubscribes from your page. This happens when people are looking for something else. If subscribers are unsubscribing from your page en masse, try to find the reason. Large jumps in unsubscribes negatively affect the promotion of your profile.

To develop your own content strategy, monitor your competitors. Look at the profile visuals and text content. Check if your competitors' target audience is interested in specific topics. Then you can start developing your personal strategy.

Try to create a content plan for at least a month in advance and build your strategy around specific goals. These could be purchasing products, promoting your own brand, getting subscribers, or something else. Adjust and improve your personal strategy as needed. If your content plan isn't working, change your approach to managing your account.

Current Instagram algorithms

Ignoring Instagram algorithms is considered a serious mistake. Algorithms influence whether your account will appear in “suggestions.” If this happens, your audience will grow quickly. No one knows exactly how Instagram algorithms work. We offer you proven methods that are relevant in 2025.

  1. Interests. Try to predict whether your content will be interesting to users. Analyze people's reactions and check the number of followers.
  2. Interaction. The popular social network analyzes your interactions with other people's profiles. If there is no interaction, you will see that person less often.
  3. Relevance. Instagram promotes recent posts that have appeared recently.
  4. User behavior. Instagram pays attention to how users view content. If a person quickly scrolls through their feed, they will see fewer posts, but with longer texts or videos.

Recommendations for increasing the number of subscribers

We offer several recommendations to increase the effectiveness of your account. Post regularly, sticking to your own strategy. Develop your profile and communicate with your audience. Both feedback and proper interaction with subscribers are important.

Be active on pages with similar themes. Your activity improves your Instagram ranking. Test different strategies and types of content to find ideas that work for your target audience.

You can read more about traffic sources and social networks on the blog at AffCommunity.

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