What is the formula Google and other search engines use to determine what pages/sites to suggest for a given search?

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Question:What is the formula Google and other search engines use to determine what pages/sites to suggest for a given search?

1.SERP

2.Algorithm

3.Math, what math?

4.Data Rich Referral Formula

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  1. What is the formula Google and other search engines use to determine what pages/sites to suggest for a given search?
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