How important is consistency in branding and subject lines?

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Question:How important is consistency in branding and subject lines?

1.The email becomes an extension of the brand and the format becomes recognizable.

2.Everything needs to be the same.

3.The email becomes an extension of the brand and the format becomes recognizable.

4.Subject lines can be ignored.

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  1. How important is consistency in branding and subject lines?
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